MailShake VS Snov.io

The Mailshake software is a software for involvement and commercial automation. The startup was founded in 2015 by Colin Mathews, Sujan Patel, and Bob Senoff. The software enjoys significant notoriety due to an in-depth course on email prospecting.

Originally, this tool was strictly a prospecting by email system. Now, it has become a complete commercial automation system that integrates connections with CRM systems along with additional marketing solutions like social platforms.

Among its key functions are automating outreach efforts, monitoring potential client activity, handling and managing phone communications, as well as multi-platform exchanges.

Based in New York, Snov.io is a versatile software that provides a wide array of tools, including scrapers, enrichers, cold-mailing solutions, and CRM systems. This platform covers a broad range of needs in terms of prospecting and customer relationship management.

In general, Snov.io is a quality platform. Their entry-level offer is affordable, but their packages rely on a credit system that might limit the number of email sends in the end. Additionally, the packages include enrichment and scraping services (also limited by credits) that may not necessarily be useful for all users.

For individuals who want to intensify their processes and grow their volume of activity, required to opt for a more expensive plan. In this context, it may be important to weigh the value for money based on the specific needs of each business.