Outreach VS Lemlist

Founded in 2014, the company Outreach was formed by 4 partners : Andrew Kinzer, Wes Hather, Gordon Hempton and Manuel Medina. Based in Seattle, this company is known for its platform using artificial intelligence and predictive analysis to assist teams in sales performance and productivity.

Outreach is a highly comprehensive platform allowing the management of the entire sales force of a company. It allows particularly large companies to improve in productivity thanks to better collaboration and sharing of information on the platform. Thanks to machine learning, Outreach provides a tool to assist in decision-making for sales teams.

This represents a bit much in terms of features and price when one wants for just a good tool for cold mailing. That's why we developed Emelia. Simplicity and accessibility for an effective email prospecting tool. Nothing more!

Launched in late 2017 by Guillaume Moubeche and his 2 associates, Lemlist democratized cold emailing in France. It is the leader in France with a large part of its clientele in the US. Lemlist is a tool for cold mailing and sales automation.

The feature that generated a lot of buzz was the addition of dynamic images in the email, which allowed, at the time, to stand out. The features highlighted by Lemlist are personalization via variables, cross-channel (emails, calls, LinkedIn), agency mode, integrations...

At Emelia, we were users of Lemlist. We did cold emailing for our clients, but it was way too expensive and lacked some features that, for us, were essential.