Ever feel like you’re drowning in a sea of B2B software options? Yeah, me too. You might end up with something that doesn’t quite hit the spot. But don’t worry, I’ve got your back. I’ve been on a mission to find the coolest, most under-the-radar B2B software tools that can supercharge your sales processes, marketing campaign, and customer relationship management. And let me tell you, these are not your average, run-of-the-mill apps. These are the secret weapons you’ve been waiting for—designed to make your customer interactions easier, your team happier, and your customers acquisition cost lowest possible.
If you’re tired of wasting time on B2B Saas that don’t deliver, or if you’re just looking to level up your business operations, you’re in the right place. I’ve done the heavy lifting for you, testing out a bunch of B2B SaaS solutions so you don’t have to. Whether you’re trying to streamline sales processes, automate those soul-sucking repetitive tasks, or get a crystal-clear view of your customer behavior, these business to business software are about to become your new best friends. Oh, and did I mention they’re perfect for anyone from scrappy startups to big enterprise companies? Yeah, they’re that good.
So, buckle up, because we’re about to dive into seven little-known but insanely powerful B2B software tools that will make you wonder, “How did I ever survive without these?” Let’s get started!
In today’s fast-paced business environment, having the right B2B software is more critical than ever. These tools not only help you manage your sales pipelines and customer relationships but also integrate seamlessly with your existing platforms to boost operational efficiency. From CRM software to project management tools, the right software can transform your workflows, improve team collaboration, and even nurture leads automatically.
Moreover, many of these solutions operate on a subscription-based model, making it easier for businesses of all sizes to access enterprise-grade technology without hefty upfront costs. Whether it’s cloud-based applications that allow your team to work from anywhere or collaboration tools like Microsoft Teams and Google Workspace that enhance team communication, these platforms are designed to support the modern workforce.
And let’s not forget about the importance of data-driven decisions. The best B2B software provides real-time analytics and insights into your sales activities and customer engagement, enabling you to optimize your strategies continuously. By leveraging these tools, you can reduce your customer acquisition cost, increase customer satisfaction, and ultimately build a base of loyal customers.
Ready to explore these game-changing tools? Let’s jump right in!
The Best B2B Software : Emelia
Emelia is the ultimate B2B software (with cost savings) for those who want to simplify their LinkedIn and email marketing prospecting while maximizing their chances to convert leads. And the best part? It's super easy to use, even if you're not a tech genius. We'll break it all down for you: scraping, data enrichment, marketing automation, and of course, the famous Magic Writer (Let AI write ultra-personalized messages ... for you!) which is just... wow. Ready? Let's go!
Lead Scraping: The Key to an Unbeatable Database
Imagine having access to the most reliable and up-to-date B2B database: LinkedIn Sales Navigator. With Emelia, you can exceed the standard limit of 2,500 extractions and create your own customized database. No more restrictions, more leads, more opportunities with this Saas platform. Whether you're looking for prospects in a highly specific niche or want to expand your network, Emelia gives you the b2b Saas to find exactly what you need. And the coolest part? You can extract thousands of leads in no time, directly from LinkedIn Sales Navigator. It's not just scraping, it's gold.
How does it work this business to business software ?
Connect your LinkedIn Sales Navigator account to Emelia.
Use advanced filters to target your ideal prospects (e.g., by industry, location, or company size).
Emelia extracts the data (first name, last name, company, etc.) and compiles it into a database that you can export or use directly in the tool.
Going beyond the usual limits of LinkedIn means you have access to more leads than ever before.
Why is this a game changer for customer acquisition cost ?
The quality of your leads is the foundation of your sales performance management. With Emelia, you don't waste time and money with incomplete or outdated data. With this B2B Saas, you get qualified prospects, ready to be contacted, giving you an immediate competitive advantage.
Data Enrichment: Verified and Ready-to-Use Emails
Finding the right professional email address for your prospects isn't just a bonus, it's a necessity. And Emelia excels in this area. With its Email Finder, you can find up to 80% of your prospects' emails, all thoroughly verified. But wait, there's more: Emelia even checks “catch-all” emails (those that redirect to multiple people) to ensure your messages arrive in the right inbox. No more bounces, no more frustration: just qualified contacts ready to be contacted.
B2B Saas Automation: Power without the Effort
Automation is the key to saving time and increasing productivity in your business processes. And a B2B Saas like Emelia is the king of automation, whether for emails or LinkedIn. In short:
Email Campaigns for customer relationships
Launch email campaigns in no time. With Emelia, you can:
Personalize your messages: Use dynamic variables to tailor each email to your prospect (for example, include their name, company, or specific information from their LinkedIn profile).
Test your emails: With A/B testing, compare different versions of your emails (subject line, content, etc.) to see which one performs best.
Use multiple senders: Connect multiple email accounts to a single campaign to increase your chances of deliverability and avoid blockages.
LinkedIn campaigns: Automated and secure prospecting
LinkedIn is THE platform for B2B prospecting, but it's also a minefield if you don't play by the rules. Fortunately, Emelia has everything covered. With its Marketing Automation tool, you can:
Automate your initial contacts (e.g., send connections or autoamtize private message sending to make it look like instant messaging).
Easily identify your future customers with advanced filters.
All this in a secure tool that complies with LinkedIn's guidelines (to avoid bans).
Multichannel: Create Advanced Scenarios
Emelia isn't just email or LinkedIn, it's B2B Saas multichannel. You can create complex scenarios that combine multiple channels (email ands LinkedIn). And the craziest part? New “nodes” (or modules) are added every week for even more advanced automation. For example, if a prospect opens your email but doesn't respond, Emelia can automatically send them a LinkedIn message to restart the conversation.
Magic Writer: AI that Writes for You your email marketing
And now, let's talk about the icing on the cake of this b2b software : Emelia's Magic Writer. This feature is just... wow. Thanks to AI, you can generate powerful messages directly in the this communication platform. Whether it's for your emails or LinkedIn messages, the AI literally writes your prospecting messages for YOU! And the coolest part? It's included in your credits. For example, with $19/month, you get 1,000 AI actions and 5 AI credits to generate a sequence of personalized messages to a prospect (scalable up to 100,000). That means you can generate tons of personalized content effortlessly.
Writing personalized messages is time-consuming. With Magic Writer, you save time while getting high-quality messages that really grab attention and help you turn prospects into customers! It's a game-changer for any sales or marketing team.
Bonus: Features That Make a Difference in your customer relationship management
Emelia isn't just scraping, data enrichment, marketing automation, and Magic Writer. There are also features that complete the package for an ultra-smooth experience:
Merged Inbox: Manage all responses to your marketing campaigns from one place. No more juggling between multiple tools or email inboxes. Everything is centralized, making it easy to track and respond quickly.
AI-powered auto-classification of responses saves you time managing your campaigns and is a real game-changer.
Email Warmup improves the deliverability of your emails. With Emelia, your messages land in the inbox, not in spam.
Integrations: Connect Emelia to your favorite tools such as Make, Zapier, Pipedrive, or HubSpot for seamless workflows and maximum efficiency.
Real time analytics : track the results of your actions live with detailed campaign statistics.
Customer.io: Messages that hit the right note at the right time
What is it? Customer.io is a marketing automation platform that sends personalized messages via email, SMS, push notifications, and in-app messages based on user behavior.
Why is it great? Customer.io excels at personalization. It uses your customer data to trigger messages at the perfect moment, making your campaigns more relevant and engaging.
Use cases:
E-commerce: A customer abandons their cart? Send them a reminder email with a special offer.
SaaS: Welcome new users with an onboarding email based on their first actions.
Marketing teams: Segment your audiences for hyper-targeted campaigns.
Why is it a game changer? It transforms your marketing efforts into relevant conversations, increasing engagement and conversions without manual effort. What can really make the difference with customer.io is the ability to send personalized messages based on your prospect's behavior on your site. For example, you can send them a sequence of automated emails after they download a white paper from your site.
Bombora: Know who's interested in you
What is it? Bombora is a sales intelligence platform that provides intent data, revealing which companies are looking for your products or services.
Why is it great? Bombora gives you a strategic advantage by identifying companies that are actively interested in your industry. No more wasted cold calls!
Use cases:
B2B companies: Prioritize hot leads who visit competitor sites or read content related to your industry.
Sales teams: Tailor your pitches to prospects' specific interests.
ABM marketing: Target high-potential accounts with tailored campaigns.
Why is this a game changer? It shifts from random prospecting to a targeted approach, saving time and increasing your chances of closing the deal. The cool thing about Bombora is that you can use intent data to target leads that are really interesting to you. And afterwards, you could send cold email campaigns based on these intent signals, to highly qualified leads.
Sprig: Understand your users like never before
What is it? Sprig is a user behavior analytics tool that uses AI to capture and analyze interactions in real time.
Why is it great? Sprig combines quantitative data (clicks, scrolls) and qualitative data (user feedback) to reveal not only what your users are doing, but why they are doing it (customer satisfaction)
Use cases:
Product teams: Identify friction points in your app and fix them to improve retention.
SaaS: Launch in-app surveys to understand why users are abandoning a feature.
E-commerce: Analyze user journeys to optimize checkout pages.
Why is it a game changer? It transforms raw data into actionable insights, helping you create user experiences that build loyalty. For example, with Sprig, you can consider collecting feedback to reduce onboarding abandonment, allowing you to improve continuously.
Leadfeeder: Turn your visitors into leads
What is it? Leadfeeder is a B2B saas lead generation tool that identifies companies visiting your website and converts them into qualified leads.
Why is it great? Leadfeeder shows you who visits your site, how they got there, and what pages they view. It's like having a list of hot leads at your fingertips.
Use cases:
B2B services: Contact companies that view your pricing pages with a personalized offer.
Marketing teams: Analyze traffic sources to optimize your campaigns seamless integration
Sales: Prioritize companies showing strong interest in your services.
Why is this a game changer? In fact, using a software solution like Leadfeeder is a real acquisition lever for you: you identify anonymous visitors to your site (crazy!) and turn them into qualified leads, what more could you ask for? You could even imagine getting as many leads as possible from your organic or even paid traffic.
Plerdy: Boost your digital marketing conversions with visual insights
What is it? Plerdy is a B2B Saas for conversion rate optimization (CRO) tool that uses heatmaps, session recordings, and analytics to understand user behavior to improve customer engagement.
Why is it great? The software solution Plerdy shows you exactly where users click, scroll, or stop, allowing you to optimize your site for better conversions. So often we create landing pages without knowing if they're really well designed for our visitors, the trick is that with lost Plerdy you'll be able to, for example, analyze abandonment on a registration form page, then adjust the design to reduce friction. You'll increase your conversion rates with ease.
Use cases:
E-commerce: Redesign your product pages based on the most clicked areas.
Marketing: Test smart pop-ups to capture more leads.
UX Designers: Identify usability issues with session recordings.
Why is it a game changer? Affordable and easy to use, it gives you the tools to convert more visitors into customers.
Ocean.io : The prospect whisperer
What is it? Ocean.io is a B2B Saas prospecting platform that uses AI to identify and target the perfect accounts. With its intent data and lookalike search, it's ideal for account-based marketing (ABM) strategies.
Why is it great? B2B Saas Ocean.io gives you a strategic advantage by identifying companies that show active interest in your industry. No more useless cold calls: you know exactly who to contact and when. The big plus with ocean.io is that you won't waste time contacting prospects who aren't interested. Thanks to Lookalike, you can find prospects who look just like your existing customers! How cool is that!
Use cases:
SaaS companies: Identify fintechs looking for solutions like yours and contact them at the perfect moment.
ABM teams: Create hyper-targeted lists of accounts that match your ideal customer.
Outbound sales: Prioritize hot leads with intent signals.
Why is this a game changer? Ocean.io turns prospecting into a precise science, reducing wasted time and increasing your chances of closing the deal.
Software comparison 🕵️
Software | Category | Key feature | Pricing model | Perfect for |
Emelia | Saas Platform : All-in-one B2B Software for Prospecting | Data enrichment, campaign automation | $37 | All types of company |
Customer.io | Marketing Automatisation | Personalized messages personnalisés multi-canaux | on request | E-commerce, SaaS |
Bombora | B2B Saas Sales Intelligence | Intent data | on request | B2B Sales, ABM |
Sprig | Software solution for user behavior analysis | Real-time AI insights | on request | Product teams, UX |
Leadfeeder | Software applications for Lead Generation | Visitor identification | $63 | B2B Services, marketing |
Plerdy | Conversion optimization | Heatmaps and recordings | $29 | E-commerce, UX |
Ocean.io | B2B software | AI intent data and lookalikes | on request | ABM, outbound |
In a nutshell: what you need to know for your business to business
These seven B2B software are not just tools, they are mini revolutions for your customer interactions that will change your daily routine and simplify your sales processes! From managing leads, to customizing your CRM, to automating your marketing campaigns and analyzing user behavior, these 7 go-to solutions give you the means to dominate your market easily, enhance operational efficiency, and, above all, achieve results quickly. So if you're a growing startup, the owner of an SME, or the sales director of a large company, all the tools I've just described can clearly help you achieve your growth objectives.
Each software brings unique core features designed to address specific business needs. For example, Emelia excels in lead scraping and marketing automation, making it ideal for businesses focused on expanding their customer base efficiently. On the other hand, Ocean.io leverages AI and intent data to provide targeted prospecting, perfect for companies looking to optimize their account-based marketing strategies. Tools like Customer.io and Bombora enhance your ability to deliver personalized messaging and identify high-intent prospects, respectively, while Sprig and Plerdy provide invaluable insights into user behavior and conversion optimization.
Moreover, these B2B SaaS platforms operate on a subscription-based model, which allows businesses to access powerful enterprise-level software without the burden of large upfront investments. Their cloud-based applications ensure seamless integration with your existing systems and enable your teams to collaborate effectively from anywhere, provided you have a stable internet connection. This flexibility supports modern operating models and helps streamline supply chain processes, human capital management, and other critical business operations.
They're practical and offer good value for money for your sales pipelines — what more could you ask for your sales activities? Try this business to business software and let me know. If I were you, depending on your use case, I would try Emelia first. It's free for seven days, so why not give it a go? And let's be honest, the B2B SaaS Ocean.io looks pretty good too for customer data! Lookalike data can help you go even faster and, above all, hit the mark! Go ahead, try them out and get ready to say, “Wow, I've learned so many interesting things!” ;)
