Lusha vs Waalaxy vs Emelia: Who Will Dominate in 2025?

In the competitive world of B2B sales and marketing, powerful prospecting tools are key to turning opportunities into success or avoiding being overtaken by the competition. Whether you're a sales team building a robust pipeline, a marketing team fine-tuning highly targeted campaigns, or a recruiter searching for the most promising talent, reliable, up-to-date, and accurate contact data is essential for excelling at lead generation. Discover three heavyweights in B2B prospecting: Lusha, Waalaxy, and Emelia, which are competing for market share with distinct approaches. But which of these tools offers the best balance of data quality, powerful features, and a cost that fits your needs and ambitions?

In this in-depth comparison, we break down the match between Lusha, Waalaxy, and Emelia, sifting through their advanced features, pricing structures, and strengths and limitations. We'll explain why fresh data, such as verified contact details and direct phone numbers, is crucial for sales and marketing teams. We'll detail the strengths of each platform, from rich databases to advanced analytics tools.

If you're looking for the ideal sales intelligence tool in 2025, stick with us to find out everything you need to know!

Founded in 2016 in Israel by Itay Abraham and Noam Undritz, Lusha started out as a recruitment tool before pivoting to a broader B2B lead generation platform. Today, it serves over 300,000 users, from solo entrepreneurs to SMEs, with a mission to make high-quality contact data accessible and affordable. Lusha has carved out a niche as a lightweight and cost-effective alternative to enterprise-level tools, particularly for teams that use LinkedIn for prospecting.

Key features

Lusha's feature set is simple but effective, designed for simplicity and ease of use:

• Chrome extension: A major asset, Lusha integrates directly with LinkedIn, allowing users to retrieve contact details with a single click while browsing profiles.

• Lead enrichment: Provides job titles, company information, emails, and phone numbers with an 81% accuracy rate for contact data.

• CRM integration: Seamless synchronization with Salesforce, HubSpot, Pipedrive, and more to optimize workflows.

• Team management: Allows credit allocation and usage tracking among team members, ideal for collaborative prospecting.

• Intent data: Offers filters for job changes and buying signals, helping to target prospects with active intent.

However, Lusha's data is static, coming from periodic web crawls rather than real-time updates. This can result in outdated information, especially in dynamic industries such as tech or startups.

Pricing details

Lusha uses a credit-based pricing model, with tiers tailored to different needs:

• Free plan: 5 contacts per month — good for testing, but limited.

• Pro plan: $49/month (billed monthly) or $39/month (billed annually) for 200 annual credits, or ~$0.245 per credit.

• Premium Plan: $51/month (billed annually) for 960 credits (~$80/month), bringing the cost down to ~$0.053 per credit.

• Scale Plan: Custom pricing for large teams or enterprises, with API and extras.

Cost per email found

• Pro Plan: $49 for 200 credits = $0.245 per email.

• Premium Plan: $612/year for 960 credits = ~$0.10 per email (assuming full usage).

Credits are consumed per contact search, whether it's an email or a phone number, and unused credits do not roll over from month to month in standard plans — a pain point for users.🤨

Pros and cons

Pros👍

• Affordable entry point for small teams and startups.

• Seamless LinkedIn integration via Chrome extension.

• Quick setup and intuitive interface.

Cons👎

• Restrictive credit limits for high-volume prospecting.

• Static data may become outdated, especially in dynamic markets.

• Limited coverage of phone numbers outside North America and Europe.

Compared to Lusha, Emelia stands out for its unlimited flexibility in prospecting and real-time data updates, offering a more dynamic solution for high-volume teams and, of course, its more than reasonable prices.

Founded in 2018 by Toinon Georget under the name ProspectIn, Waalaxy is a French B2B prospecting automation platform focused on LinkedIn and cold emailing. Recognized for its simplicity, it now has over 150,000 users, from freelancers to SMEs, with a mission to democratize the generation of qualified leads without technical skills. Waalaxy stands out as an accessible solution compared to more complex and expensive tools, particularly for teams using LinkedIn to expand their network and generate opportunities.

Waalaxy suffers from restrictive quotas and occasional bugs, which can slow down teams looking for smooth, high-volume prospecting.

Key features

Waalaxy offers a set of intuitive features to automate and optimize B2B prospecting, with strong integration with LinkedIn:

• Chrome extension: Launch campaigns directly from LinkedIn or Sales Navigator, automating profile visits, connection requests, and personalized messages.

• Multi-channel prospecting: Combines LinkedIn (connections, messages, InMails) and cold emailing with conditional sequences, such as sending an email if a LinkedIn invitation is ignored.

• Email Finder: In partnership with Dropcontact, retrieves 60-70% of GDPR-compliant professional email addresses while protecting LinkedIn accounts.

• CRM integration: Compatible with HubSpot, Salesforce, Pipedrive, and Zapier for seamless lead management.

• Advanced automation: Over 50 customizable campaign templates, a sequence editor, and A/B testing to optimize performance.

• Intuitive dashboard: Real-time tracking of key metrics (acceptance, response, and conversion rates).

However, Waalaxy is limited to Chrome, which may inconvenience users of other browsers. In addition, intensive automation can lead to LinkedIn account restrictions if not used in moderation, despite the tool's compliance efforts.

Pricing details

Waalaxy offers subscriptions tailored to different needs, with prices that have increased significantly in 2023. The prices below are in euros, billed monthly.

• Pro Plan: $39/month for 200 LinkedIn invitations/month, 25 enriched emails/month, and access to all LinkedIn sequences.

• Advanced Plan: $99/month for 800 invitations/month, 25 enriched emails/month, auto-import of prospects, and advanced sequences.

• Business Plan: $139/month for 800 invitations/month, 500 enriched emails/month, multi-accounts, and advanced CRM integrations.

• Elite Plan: $490 per month

A credit system is also in place, but in addition to subscriptions, it is much too expensive. Unused credits cannot be carried over, which can be a disadvantage (because at Emelia, these are obviously retained).

Pros and cons

Pros

• Competitive pricing: Affordable plans, with a freemium option and attractive annual discounts.

• Ease of use: Intuitive interface, ideal for beginners and professionals.

• Effective multichannel: Combines LinkedIn and email to boost response rates.

• GDPR compliance: Enriched emails via Dropcontact, compliant with regulations.

Cons👎

• Chrome exclusivity: Not compatible with other browsers.

• LinkedIn risks: Intensive automation may result in account restrictions.

• Occasional bugs: Some users report issues during import or synchronization.

• Support could be improved: Responses are sometimes slow or lacking in detail.

• Prices are far too high

Unlike Waalaxy, which is limited by quotas, sometimes static data, and far too high prices, Emelia excels with its real-time LinkedIn scraping and unlimited campaigns, offering more accurate and scalable prospecting without breaking the bank.

Emelia is a French B2B prospecting platform designed to simplify and democratize lead generation. With thousands of users, from freelancers to large companies, Emelia stands out for its mission: to offer an intuitive and affordable all-in-one solution that combines real-time LinkedIn scraping, cold emailing, and advanced automation. With a focus on flexibility and data accuracy, Emelia is a revolutionary alternative to traditional tools, ideal for teams looking to maximize their impact without technical or budgetary constraints.

Emelia offers a powerful set of features designed for smooth and efficient prospecting, with optimal integration with LinkedIn and B2B workflows:

• Advanced Chrome extension: Scrape LinkedIn profiles in real time, instantly retrieving email addresses, phone numbers, and company information directly from LinkedIn or Sales Navigator without compromising account security.

• Unlimited scraping: Unlike its competitors, Emelia includes unlimited scraping in all its plans, ensuring constant access to fresh data without restrictions.

To scrape with ease, follow this video!

• Multi-channel prospecting: Combines LinkedIn (connections, personalized messages) and cold emailing with intelligent conditional sequences, optimized by A/B testing and dynamic variables for ultra-targeted campaigns.

• Built-in Email Finder: Provides verified professional emails with a 95% accuracy rate, GDPR compliant, thanks to cascading enrichment technology.

• Robust CRM integrations: Native synchronization with HubSpot, Salesforce, Pipedrive, and Zapier, facilitating lead management and workflow automation.

• Intuitive dashboard: Real-time performance tracking (open, response, and conversion rates) with detailed analytics and actionable recommendations.

Emelia offers transparent and competitive pricing designed to suit all budgets, with prices in euros billed annually:

• Start Plan: $37/month including unlimited LinkedIn scraping, 3 email inboxes, 1 connected LinkedIn account, 500 email enrichment credits/month, and free email warmup.

• Growth Plan: $97/month for unlimited scraping, 50 email inboxes, 5 LinkedIn accounts, 1,000 enrichment credits/month, and advanced features such as auto-import.

• Scale Plan: $297/month for unlimited scraping, unlimited email inboxes, 20 LinkedIn accounts, 5,000 enrichment credits/month, and premium CRM integrations.

• There is also a credit system for searching for email addresses or phone numbers.

Unused enrichment credits roll over from month to month, a unique advantage over the competition. Emelia also offers a 7-day free trial with no credit card required, allowing you to test all features.

Pros

• Unbeatable pricing: Unlimited scraping and rollover credits starting at $37/month, making prospecting accessible to everyone.

• Real-time data: Instant LinkedIn scraping for always up-to-date contact information, surpassing static databases.

• Ultra-smooth interface: User-friendly for beginners and experts alike, with quick onboarding.

• Exceptional support: Responsive team of growth hackers offering personalized advice.

• GDPR compliance: Data enriched in an ethical and secure manner.

Cons 👎

• Chrome exclusivity: Currently limited to Chrome, although a multi-browser version is in development.

• Evolving features: Some specific integrations are still being added.

In the world of B2B prospecting, responsive and knowledgeable customer service can turn a simple question into an immediate solution, or a frustrating bug into a learning opportunity. Lusha, Waalaxy, and Emelia each offer a distinct approach to customer support, with strengths and weaknesses that reflect their strategic priorities. Here's a comparative analysis to help you understand what each tool offers when it comes to supporting you.

Lusha: Structured but sometimes distant support

Lusha focuses on organized customer service, with a team available via email, live chat, and a well-stocked knowledge base. Users appreciate the clarity of the tutorials and FAQs, which are ideal for quickly resolving common issues such as credit management or CRM integration. However, support can feel impersonal, especially for users on the free or Pro plans, where response times can sometimes extend to 24-48 hours. Premium or Scale customers benefit from a dedicated account manager, but this option remains out of reach for smaller teams. In the event of technical issues, such as a finicky Chrome extension, responses are generally accurate but sometimes lack warmth or proactive follow-up, leaving some users feeling unsatisfied.

Waalaxy: Enthusiastic but inconsistent

Waalaxy prides itself on dynamic customer support, accessible via chat, email (contact@waalaxy.com), and an active social media community. The team, often represented by figures such as Célia, makes a point of responding enthusiastically, and the video tutorials are a boon for newbies. However, user feedback points to inconsistency: while initial responses are quick (often within a few hours), complex issues, such as import bugs or LinkedIn restrictions, can drag on, with solutions that are sometimes superficial.

Users also report difficulties in reaching support during peak times, and the lack of phone support or dedicated managers, even for Business plans, limits personalized assistance.Emelia: A growth partner at your side

Available via chat and video, Emelia's support shines with its responsiveness and ability to offer creative solutions. Users of the Start to Enterprise plans benefit from an intuitive knowledge base and regular webinars hosted by the founders, reinforcing the feeling of being supported by experts. Even in the rare event of a bug, such as CRM synchronization, the team is committed to resolving the issue quickly, often with a touch of humor and follow-up to ensure that everything is working. This proximity makes Emelia a strategic ally, not just a piece of software.

Lusha: Practical, but expectations not met

Reviews of Lusha highlight its effectiveness in quickly retrieving contact information via LinkedIn, with an average rating of 4.3/5 on platforms such as Capterra. Users, particularly salespeople and recruiters, praise the simplicity of the Chrome extension and its integration with CRMs such as Salesforce. “Lusha saves me hours of searching for contacts,” says a French marketer. However, there are some criticisms about the accuracy of the data (which is sometimes out of date outside North America) and customer service, which is considered “adequate but not exceptional.” Some users complain of generic responses to technical issues, such as incorrectly credited credits, and regret the lack of a French interface. Despite these drawbacks, Lusha remains popular with small teams for its value for money, although some would like more friendly support.

Waalaxy: A popular tool, but technical frustrations

Waalaxy has received mixed reviews, with an average rating of 4.1/5 on Capterra, reflecting its user-friendliness and multi-channel approach. Users, especially freelancers and SMEs, love how easy it is to launch LinkedIn campaigns: “Automation has allowed me to triple my connections in a month,” says one consultant. The video tutorials and active community are strong points, but recurring bugs (failed imports, slow synchronization with LinkedIn) and inconsistent customer support mar the experience. “Support responds quickly, but sometimes it's just copy and paste,” notes one user. Restrictive quotas, even in paid plans, and additional costs for features such as Email Finder are also frustrating. Waalaxy appeals to beginners, but advanced users criticize it for its lack of reliability for intensive campaigns.

Emelia: A community won over by simplicity and support

Emelia stands out with glowing reviews, scoring 4.7/5 on platforms such as Appvizer, thanks to its ease of use and unparalleled support. Users, ranging from startups to large companies, praise the unlimited scraping and email accuracy (95%). “Emelia is like having a growth hacker on my team,” enthuses a B2B sales representative. Webinars hosted by the founders and quick support responses, often with personalized tips, create rare loyalty. Emelia is seen as a solution that grows with its users, ideal for those who want a powerful tool without sacrificing user-friendliness.

Emelia outperforms Lusha and Waalaxy thanks to its real-time LinkedIn scraping, guaranteeing fresh data where Lusha relies on static databases that are often out of date. Unlike Waalaxy, which imposes strict quotas (maximum 800 invitations/month) and suffers from occasional bugs, Emelia offers unlimited campaigns, exemplary reliability, and a significantly lower cost per email. With a more intuitive interface, ultra-responsive customer support, and seamless CRM integrations, Emelia is the ideal solution for teams looking for scalable, accurate, and cost-effective B2B prospecting without compromising on performance.

1. Which tool is best suited for a small team with a limited budget? Emelia is perfect for small teams thanks to its Start plan at $37/month, which includes unlimited LinkedIn scraping and 500 email enrichment credits/month, with rollover credits. Lusha's free plan (5 contacts/month) is too restrictive, and Waalaxy's Freemium plan (3 actions/day) limits serious prospecting, while their paid plans offer less flexibility at a higher cost.

2. Which tool offers the most accurate data? Emelia dominates with a 95% accuracy rate for email enrichment and real-time LinkedIn scraping, ensuring up-to-date data. Lusha claims 81% accuracy, but its static data can be outdated in dynamic industries. Waalaxy's email finder (60-70% success rate via Dropcontact) is less reliable and depends on an external partner.

3. Can I integrate these tools with my existing CRM? All three tools integrate with leading CRMs such as Salesforce, HubSpot, and Pipedrive. Emelia and Waalaxy also support Zapier for expanded connectivity. Emelia's integrations are particularly seamless, with real-time synchronization, while Waalaxy sometimes experiences synchronization issues, and Lusha's integrations depend on credits.

4. What happens if I don't use all my credits in a month? Emelia stands out by allowing unused enrichment credits to roll over to the next month, maximizing value. Lusha and Waalaxy do not offer rollovers, meaning unused credits are lost, which is a drawback for teams with fluctuating needs.

5. What is the best choice for high-volume prospecting? Emelia is best for high-volume prospecting, offering unlimited LinkedIn scraping and unrestricted campaigns, even in its basic plan, with scalable credits (up to 5,000/month). Lusha's credit limits (960/year in Premium) and Waalaxy's invitation quotas (800/month) make them less suitable for intensive campaigns.

6. Do these tools offer a free trial? Emelia and Waalaxy offer a 7-day free trial with no credit card required, giving access to all features. Lusha's free plan, limited to 5 contacts/month, is more of a demo than a true trial, restricting in-depth testing.

7. Which tool has the best customer support? Emelia stands out with ultra-responsive support provided by growth hackers who offer personalized advice. Waalaxy's support can be slow or lacking in detail according to feedback, while Lusha's support is adequate but lacks the tailored assistance offered by Emelia.

8. Why choose Emelia over Lusha and Waalaxy? Emelia combines real-time data, unlimited prospecting, rollover credits, and a low entry price ($37/month) with an intuitive interface and top-notch support. Lusha's static data and limitations, as well as Waalaxy's quotas and reliability issues, make Emelia the most versatile, powerful, and cost-effective solution for B2B prospecting in 2025.