Mailshake is a tool for engagement and sales automation. This startup was created in 2015 by Bob Senoff, Colin Mathews, and Sujan Patel. Mailshake has great popularity thanks to an ultra-comprehensive masterclass on cold mailing.
Initially, this software was only a cold mailing tool. Today, it is a comprehensive sales automation tool that offers integrations with CRMs as well as other marketing tools such as social networks.
Its main features include automating prospecting campaigns, tracking prospect activity, managing and tracking calls, and cross-platform interactions.