In the competitive world of B2B, data quality and the effectiveness of prospecting tools can mean the difference between a successful campaign and a missed opportunity. Clearbit (Breeze Intelligence), Cognism, and Emelia are vying for the spotlight with innovative solutions to optimize your marketing and sales strategies. Whether you're looking to boost your inbound campaigns, excel at outbound prospecting, or revolutionize your approach with an all-in-one platform, this detailed comparison explores their strengths, limitations, and unique advantages. Dive into this analysis to discover how these tools can transform your lead generation and choose the solution that will propel your business to new heights!
Three Tools, Three Visions
Clearbit (Breeze Intelligence)
Clearbit, acquired by HubSpot in December 2023 and renamed Breeze Intelligence, is a B2B data enrichment platform designed for marketing and sales teams integrated into the HubSpot ecosystem. Founded in 2015, it provides data on over 200 million contacts and companies, focusing on automating inbound workflows and personalizing marketing campaigns.
Key features
Data enrichment: Completes CRM profiles with over 100 data points (company size, revenue, technologies used).
Form optimization: Pre-fills web forms to reduce friction, increasing conversion rates by up to 160%.
Purchase intent insights: Detects purchase signals through interactions on HubSpot sites (page visits, webinars).
Integrations: Compatible with HubSpot, Salesforce, Marketo, but not LinkedIn.
Compliance: CCPA compliant with GDPR control options via HubSpot.
Pricing
Included with HubSpot plans: starting at $45/month (100 credits, annual commitment) or $50/month (monthly). Enterprise plans up to $4,135/month.
Credit-based model: 1 credit per contact or company enrichment.
You can start small at $30/month and then scale up ($150, $700, etc.) as needed. The unit price depends on volume: the more credits you buy, the lower the cost per enrichment.
Strength
Leader in inbound marketing with HubSpot.
Accurate data for startups and growing businesses.
Form automation to maximize conversions.
Lim
No LinkedIn integration, limiting outbound prospecting.
Dependence on HubSpot, less flexible for external teams.
No manually verified phone numbers.
Cognism
Cognism, founded in 2015 in London, is a B2B sales intelligence platform focused on outbound prospecting. With a database of over 400 million profiles and 5.6 billion data points, it stands out for its manually verified phone numbers (Diamond Data) and strong presence in Europe (EMEA). It is designed for sales and marketing teams to run successful outbound campaigns.
Key features
Data enrichment: Provides verified emails, phone numbers, and contextual data (news, fundraising).
Diamond Data: Manually verified phone numbers (98% accuracy), with on-demand verification within 48 hours.
LinkedIn integration: Chrome extension to enrich LinkedIn and Sales Navigator profiles.
Intent data: Purchase signals via Bombora, GDPR/CCPA compliant.
Compliance: Verification against DNC/TPS lists, ISO 27001, ISO 27701, SOC2 Type II certifications.
Integrations: Salesforce, HubSpot, Pipedrive, Outreach, Salesloft.
Pricing
Actual costs are approximately $125/month (Platinum) or $208/month (Diamond) per user, excluding access fees.
A Platinum plan for 100 users would cost approximately $165,000/year (~€152,000), and Diamond approximately $265,000/year (~€244,000).
The Platinum (US$1,500-10,000/year) and Diamond (US$2,550-25,000/year) ranges, but access fees
(US$15,000 or US$25,000/year) must be added.
Strengths
Manually verified numbers, ideal for cold calling.
EMEA coverage and strict compliance.
LinkedIn extension for targeted prospecting.
Limitations
Less accurate data in Asia and outside EMEA/USA.
High pricing for small teams.
No web visitor tracking like Clearbit.
It's not bad, but it's not Emelia...🎯
Emelia
Emelia is an innovative and high-performance B2B platform designed to revolutionize LinkedIn prospecting and cold emailing. Known for its accuracy, advanced automation, and intuitive interface, Emelia is for entrepreneurs, startups, and sales teams looking for a comprehensive and competitive solution. It combines real-time data scraping, ultra-accurate enrichment, and multi-channel campaigns for exceptional results.
Key features
Real-time LinkedIn scraping: Instantly extract names, titles, companies, emails, and phone numbers
from LinkedIn and Sales Navigator, with comprehensive coverage.
Discover how to extract names, titles, companies, emails, and phone numbers from LinkedIn Sales Navigator in real time.
Email enrichment: 99% accuracy for emails, offering unmatched reliability.
Multi-channel automation: Sophisticated sequences combining LinkedIn (connections, messages) and cold emailing, optimized by Magic Writer, an AI that generates ultra-personalized emails.
Optimized deliverability: Free warm-up email guaranteeing over 95% deliverability, ensuring your messages reach inboxes.
CRM integrations: Seamless synchronization with HubSpot, Pipedrive, Salesforce, Zapier, and Make.
Team collaboration: Advanced tools for sharing prospect lists and managing pipelines in real time.
Compliance: Strict adherence to GDPR with transparent privacy policies.
Pricing
Competitive pricing, designed to be accessible while offering premium value. Free 7-day trial including all features.
Flexible structure, tailored to the needs of teams of all sizes, with no hidden fees.
Key
Intuitive and powerful interface, suitable for both technical and non-technical users.
Advanced automation with AI and warm-up emails, surpassing market standards.
Exceptional data accuracy and unlimited scraping for unlimited prospecting.
Common Features
Data enrichment: The three platforms complete profiles with emails, phone numbers, and company information (industry, size).
CRM integrations: Compatibility with HubSpot, Salesforce, and Pipedrive for seamless integration.
GDPR/CCPA compliance: Regulatory compliance with rigorous controls (DNC for Cognism, GDPR options for Clearbit, transparency for Emelia).
B2B focus: Designed for B2B sales and marketing teams, with tools to optimize lead generation.
Automation: Process automation, whether for enrichment (Clearbit), outbound prospecting (Cognism), or multichannel campaigns (Emelia).
Differences and Unique Benefits
Clearbit (Breeze Intelligence)
Unique benefit: Native integration with HubSpot for optimized inbound campaigns and form automation.
What it offers: Web visitor tracking and intent signals via HubSpot (chatbots, webinars).
What it lacks: No LinkedIn integration or manually verified phone numbers, limiting outbound outreach.
Cognism
Unique advantage: Manually verified phone numbers (Diamond Data) and LinkedIn extension for accurate outbound prospecting.
What it offers: GDPR-compliant intent data and unlimited access to data without credits.
What it lacks: No web visitor tracking and high cost for small teams.
Emelia
Unique advantage: Premium all-in-one platform combining real-time LinkedIn scraping, advanced multichannel automation, found and verified email addresses and phone numbers, AI for ultra-efficient prospecting, and so much more...
What it has in addition: Magic Writer for personalized emails, free warm-up emails, voice messages on LinkedIn, and an intuitive interface that rivals the market leaders.
Conclusion
Clearbit (Breeze Intelligence) excels for inbound marketing teams integrated with HubSpot, with form automation and accurate data to boost conversions.
Cognism dominates outbound prospecting with its verified numbers and LinkedIn extension, ideal for EMEA.
Emelia, meanwhile, rises to the top with a revolutionary B2B platform that combines accuracy, intelligent automation, and accessibility. Its tools, such as Magic Writer and warm-up emails, combined with unlimited scraping, make it an elite solution for modern teams. 💯
