5 Mobile Application Management Tools That'll Actually Secure Your Apps (Without the Headache)

Let's be real for a second—managing business apps across dozens (or hundreds) of employee devices feels like herding cats through a thunderstorm. You've got iOS devices, Android phones, tablets that nobody even remembers ordering, and a BYOD policy that seemed like a great idea until someone left their phone in an Uber with all your company data on it.

Mobile application management (MAM) isn't just another IT acronym to throw around in meetings. It's the difference between sleeping soundly at night and getting that dreaded 3 AM call about a data breach. MAM tools are specifically designed for the license management, distribution, securing and life cycle management of apps for mobile device platforms.

Here's the thing most people don't get: MAM software allows businesses to control, secure, and manage apps on mobile devices without having any control over the phone's personal data or settings, focusing solely on the applications rather than taking a device-level approach. That means your employees get to keep their privacy, and you get to keep your sanity (and your data).

With data breach costs averaging $4.88 million according to IBM's 2024 research, this isn't something you can afford to wing. So let's dive into five MAM tools that actually do what they promise—without requiring a PhD in computer science to figure out.

Before we jump into the tools, let's clear something up because people mix these up constantly.

MDM manages and secures the entire physical device whereas MAM controls, manages, and secures specific apps on the device. Think of it this way: MDM is like having complete control over someone's car, while MAM is more like having a special locked glove compartment where business stuff lives.

The beauty of MAM? Users typically have fewer privacy concerns since MAM software lacks the broad control of MDMs, making it better suited to support a bring-your-own-device (BYOD) policy. Your employees won't feel like Big Brother is watching their every move, and you still get enterprise-grade security for your business applications.

If you haven't heard much about Hexnode, you're not alone—but that's exactly what makes it interesting. Hexnode is a comprehensive unified endpoint management tool used by IT professionals to deploy and secure corporate devices, and it's been quietly building an impressive feature set while bigger names rest on their laurels.

Hexnode offers the features that powerful MAM solutions should have, enabling organizations to secure and manage mobile apps across their workforce. But what really caught my attention is how they've nailed the basics without overcomplicating things.

The platform gives you app distribution methods for everything from public app store apps to in-house developed applications. IT administrators can deploy, configure, and monitor mobile apps on employee devices, ensuring data privacy and security.

Key MAM Features:

• Seamless app deployment across iOS, Android, Windows, and macOS

• Configure app restrictions, settings, and permissions from a central console

• Remote monitoring capabilities with detailed reporting on app usage

• App wrapping for enhanced security without modifying the app itself

Here's where Hexnode gets interesting. Hexnode MDM prices its plans from $1 to $5.8 per device per month with a 15-device minimum, and also provides bulk corporate discounts for large scale companies. That's significantly cheaper than many enterprise solutions, and you're not sacrificing features to get there.

Pros:

• Genuinely affordable for SMBs

• Excellent customer support (24/7 availability)

• Intuitive interface once you get past the initial learning curve

• Strong kiosk mode capabilities for dedicated-use devices

Cons:

• Interface could use some modernization (it works, but it's not winning beauty contests)

• Some advanced features require higher-tier plans

• Initial setup can be time-consuming

Best For: Small to medium businesses looking for comprehensive MAM without enterprise-level pricing, especially those managing mixed device fleets.

ManageEngine Mobile Device Manager Plus is a comprehensive solution for managing mobile devices in an organization, and when I say comprehensive, I mean it comes loaded with everything including the kitchen sink.

ManageEngine isn't trying to reinvent the wheel—they're just making sure the wheel rolls smoothly across every platform you throw at it. It lets you manage smartphones, tablets, laptops, desktops, TVs, and rugged devices and multiple operating systems such as Android, iOS, iPadOS, tvOS, macOS, Windows, and Chrome OS.

The application management capabilities here are legitimately impressive. You can secure and manage the applications running on devices in your network with mobile application management, and the platform handles everything from distribution to lifecycle management without breaking a sweat.

What separates ManageEngine from basic solutions:

• Silent app deployment - Push apps to devices without requiring user action

• App containerization - Keep work and personal data completely separate

• Advanced app configuration before deployment

• Downgrade apps to older versions when needed (a lifesaver during buggy updates)

• Kiosk mode for single-purpose or multi-app locked-down devices

ManageEngine's Mobile Device Manager Plus offers a unified solution integrating both MDM and MAM—supporting four major platforms, real-time monitoring, and context-based policies.

The Standard Edition costs $495 annually and supports up to 50 devices (equivalent to $0.825 per monthly device), while the highest quoted price of $29,995 annually is for managing 10,000 devices at $0.25 per device per month. The more devices you manage, the cheaper it gets per device—classic enterprise pricing.

Pros:

• Incredibly feature-rich without feeling bloated

• Scales well from small teams to massive enterprises

• Active Directory integration for seamless user management

• Strong compliance and security features for regulated industries

Cons:

• Initial configuration requires significant time investment

• Interface can feel cluttered with so many options

• Learning curve is steeper than simpler solutions

Best For: Mid-size to large enterprises that need comprehensive device and app management, especially in regulated industries like healthcare and finance.

If your organization runs on Microsoft 365, Intune might be the no-brainer choice you've been overlooking. Microsoft Intune is a cloud-based service that protects your organization's data by using mobile device management (MDM) and mobile application management (MAM), and you can use Intune to protect your organization's data at the app level (MAM) on both company devices and users' personal devices.

Intune mobile application management refers to the suite of Intune management features that lets you publish, push, configure, secure, monitor, and update mobile apps for your users, allowing you to manage and protect your organization's data within an application.

What makes Intune particularly slick is how it plays with the rest of the Microsoft stack. If you're already using Azure AD, Conditional Access, and Office 365, everything just... works together. No janky integrations, no workarounds—just seamless functionality.

• Native app protection policies for Office mobile apps

• Works with both enrolled and unenrolled devices (huge for BYOD)

• Conditional access based on app compliance

• Data loss prevention built into managed apps

• Support for both iOS and Android platforms

Intune helps protect organization data by controlling how apps are used and ensuring that sensitive information isn't leaked or shared inappropriately.

Here's where it gets tricky—Intune pricing is tied to your Microsoft 365 licensing. It's included in certain E3 and E5 plans, or you can buy it standalone. The complexity of Microsoft licensing could fill its own article, so talk to your Microsoft rep for specific pricing.

Pros:

• Seamless integration with Microsoft 365 ecosystem

• No separate login credentials to manage

• Regular updates and new features from Microsoft

• Strong compliance and reporting capabilities

Cons:

• Can be overkill if you're not already invested in Microsoft

• Licensing complexity can give you a headache

• Some features require specific Office 365 subscriptions

Best For: Organizations already using Microsoft 365/Azure, especially those with hybrid work environments and strong compliance requirements.

Ivanti manages and secures Everywhere Work environments so that organizations and employees can improve their digital employee experience (DEX), with technology focusing on empowering IT and employees. If you're in a highly regulated industry or just really serious about security, Ivanti deserves your attention.

Ivanti Software provides a comprehensive solution for mobile application management (MAM), helping organizations to efficiently manage and secure the mobile applications used by their employees, allowing IT departments to quickly deploy, manage, and secure mobile applications, as well as monitor usage.

This isn't your typical "set it and forget it" MAM solution. Ivanti is built for organizations where data security isn't just important—it's mission-critical. Think healthcare systems protecting patient data, financial institutions, or government agencies.

• Zero-trust security architecture

• Advanced threat detection and response

• Granular application access controls

• Comprehensive audit trails for compliance

• App wrapping and containerization technology

• Integration with existing enterprise security infrastructure

Ivanti Software helps increase productivity and improve the organization's overall efficiency by providing employees with the right tools and applications.

Ivanti doesn't publicly list pricing (because of course they don't—this is enterprise software). Expect to have conversations with sales reps and get custom quotes based on your specific needs. Generally, it's positioned at the higher end of the market.

Pros:

• Top-tier security features for regulated industries

• Excellent for large enterprises with complex needs

• Strong customer support and documentation

• Comprehensive reporting and analytics

Cons:

• Higher price point than competitors

• Can be overly complex for simple use cases

• Steeper learning curve for administrators

Best For: Large enterprises in healthcare, finance, or government sectors where security and compliance are non-negotiable priorities.

Let's talk about Scalefusion—a solution that's been gaining serious traction among businesses tired of enterprise software that requires a small loan to implement. Scalefusion takes enterprise application management a notch up by focusing on what actually matters: simplicity without sacrificing capability.

Scalefusion strikes that rare balance between powerful features and user-friendly design. It's built for the real world—where IT teams are small, budgets are tight, and nobody has time for month-long implementation projects.

Core MAM Capabilities:

• One-click app deployment across all devices

• Automatic app updates without user intervention

• Enterprise app store for approved applications

• App-level VPN for secure data transmission

• Remote app installation and removal

• Blacklisting and whitelisting capabilities

The platform excels at managing BYOD scenarios, which is increasingly what modern workplaces actually look like. You can secure business apps without touching personal data, keeping both HR and employees happy.

While specific pricing varies based on features and device count, Scalefusion generally positions itself as a mid-market solution—more affordable than enterprise giants but more robust than basic tools. They offer transparent pricing tiers without the "contact sales" runaround.

Pros:

• Quick deployment (days, not months)

• Intuitive admin interface

• Strong multi-platform support

• Excellent value for small to mid-size teams

• Responsive customer support

Cons:

• Fewer advanced features than enterprise solutions

• Less brand recognition (though that's changing)

• Some integrations require higher-tier plans

Best For: Growing businesses and mid-market companies that need reliable MAM without enterprise complexity or pricing.

Look, not all MAM tools are created equal. Here's what you should actually be looking for when you're comparing solutions:

App configuration, software license management, and application lifecycle management are some standard mobile app management solutions capabilities. This means managing apps from deployment through updates to eventual retirement—the whole journey.

App wrapping allows developers and administrators to apply security policies to a mobile app, which helps protect corporate data without changing the app's functionality or look. This is huge because you can secure apps without rebuilding them from scratch.

Your MAM solution shouldn't make employees hate their jobs. MAM solutions offer the user more granular control over their own device while at the same time allowing admins to create a catalog of safe, corporate-approved apps for employees to download.

Usage analytics allows organizations to collect, analyze, and visualize data about software application usage to better understand the utilization of certain features, user engagement, usability, session duration, and more. If you can't measure it, you can't improve it.

Are you an Apple shop? Android-heavy? Mixed environment? Some MAM solutions excel on certain platforms, so know what you're working with before you commit.

Healthcare providers use mobile application management to secure patient information while enabling mobile access to electronic health records, with MAM solutions helping organizations comply with HIPAA requirements by encrypting medical data and controlling access. If you're in a regulated industry, compliance features aren't optional—they're mandatory.

Starting with 20 devices but planning to grow to 200? Make sure your chosen solution scales without requiring a complete overhaul. Nobody wants to migrate MAM platforms every two years.

MDM is often used for managing corporate-owned devices, while MAM is favored for managing corporate-owned software on personal devices. If you're running a BYOD program, MAM is probably your best bet.

Your fancy new MAM system is worthless if employees refuse to use it. The solution? Choose user-friendly tools and communicate the benefits clearly. Nobody cares about your security policies—they care about keeping their jobs easier, not harder.

MAM software can integrate with MDM tools so that administrators can handle application deployment and updates. Make sure your MAM solution plays nice with your existing tech stack before you sign the contract.

Not every business needs every feature. Sometimes the enterprise solution with 1,000 capabilities is overkill when you really just need solid app distribution and basic security. Don't pay for features you'll never use.

Most MAM vendors offer free trials—use them. Test with real devices, real apps, and real use cases. A demo that looks great in a sales meeting might fall apart in production.

Expect to see more artificial intelligence in MAM solutions, automatically detecting suspicious app behavior and responding to threats in real-time without human intervention.

Mobile application management solutions give companies greater control over their mobile environment, ensuring regulatory compliance and simplified app deployment. The future is about assuming breach and verifying everything, rather than trusting inside the network perimeter.

Future MAM tools will provide more sophisticated insights into app performance, user behavior, and security postures—helping IT teams be proactive rather than reactive.

Look, there's no single "best" mobile application management tool for everyone. Hexnode offers incredible value for smaller teams. ManageEngine brings enterprise-grade features at reasonable prices. Microsoft Intune is a no-brainer if you're already in the Microsoft ecosystem. Ivanti delivers uncompromising security for regulated industries. And Scalefusion hits that sweet spot of capability and affordability.

The right choice depends on your specific needs: device mix, security requirements, budget, and IT team capabilities. The good news? All five solutions on this list are solid choices that'll protect your business apps and data without making you question your career choices.

Start with free trials, test with real scenarios, and don't be afraid to ask tough questions. Your future self (and your stressed-out IT team) will thank you for taking the time to get this decision right.

Remember: data breach costs average $4.88 million. Investing in proper mobile application management isn't a luxury—it's insurance you can't afford to skip.