Mixmax was conceived under the guidance of its founders Olof Mathé and Brad Vogel to be sales-centric solution that encourages cooperation within teams.

Mixmax operates solely with Google's range of products and provides several functionalities, such as scheduling management for increased productivity, through managing prospect engagement initiatives and process automation.

Nonetheless, its email prospecting capabilities are not advanced. This is a software designed for beginner users and for an strictly Google-based context.

The company Folk was launched in 2020 by T. Elziere, J-Y. Poilleux, and S. Lemhandez.

In fact, the Folk enterprise is a concept that T. Elziere had been contemplating for some time within the eFounders company, long before even the emergence of the Folk platform.

The Folk software differentiates itself by emphasizing ease of operation, this rendering it specially designed to SMEs and young companies at the launch stage.

The software provides elementary options for handling contact management, structuring data, and monitoring exchanges.

Nonetheless, in the case of a business aiming to grow its email approach and wanting to make automatic their sales processes further, the Folk CRM might turn out restricted regarding capabilities and advanced connections.