Created in 2014, the company Outreach Inc. was started by four associates : A. Kinzer, W. Hather, G. Hempton and M. Medina. Situated in Seattle, this firm is renowned for its solution employing AI and predictive techniques to support sales teams in commercial performance and efficiency.

The Outreach platform is a very exhaustive solution enabling the control of the entire sales team for a business. This platform offers especially major corporations to advance in efficiency due to improved collaboration and exchange of information within the solution. With automated learning, the platform presents a system for assisting with decision-making for commercial teams.

It amounts to excess both functionalities as well as cost when looking for merely a high-performing tool for email prospecting. It's for this reason that we created our Emelia tool. Ease of use and affordability for an efficient electronic prospecting system. No more than that!

Salesloft, founded in 2012 by Kyle Porter, Rob Forman, Tim Dorr, and David Cummings, entered the sales automation market later than some of its competitors.

Although Salesloft managed to catch up with market leader Outreach by implementing effective marketing campaigns and assembling a skilled team, it has faced its share of challenges. The platform aims to streamline sales processes and improve the productivity of sales teams, but some users have reported issues with user experience and feature limitations.

Despite these drawbacks, Salesloft has continued to evolve and expand its features over the years. It's important to carefully consider the pros and cons of Salesloft before deciding if it's the right fit for your business's sales automation needs.