MailShake VS Lemlist

Mailshake is a tool for engagement and sales automation. This startup was created in 2015 by Bob Senoff, Colin Mathews, and Sujan Patel. Mailshake has great popularity thanks to an ultra-comprehensive masterclass on cold mailing.

Initially, this software was only a cold mailing tool. Today, it is a comprehensive sales automation tool that offers integrations with CRMs as well as other marketing tools such as social networks.

Its main features include automating prospecting campaigns, tracking prospect activity, managing and tracking calls, and cross-platform interactions.

Founded in late 2017 by Guillaume Moubeche and his 2 associates, Lemlist democratized cold emailing in France. It is the leader in France with a large part of its clientele in the US. Lemlist is a tool for cold mailing and sales automation.

The feature that generated a lot of buzz was the addition of dynamic images in the email, which allowed, at the time, to stand out. The features highlighted by Lemlist are personalization via variables, cross-channel (emails, calls, LinkedIn), agency mode, integrations...

At Emelia, we were users of Lemlist. We did cold emailing for our clients, but it was way too expensive and lacked some features that, for us, were essential.