How to use spinText in your cold-mailing campaign

If you're prospecting by email and want to scale up to send more emails, you've probably already run into this problem: how can you automate even more sends without all your messages being identical?

The answer is spintext 🤘

Spintext is a bit like a magic solution that allows you to automatically create multiple versions of the same message. It is used to make each email unique while maintaining automation. This technique is widely used in content spinning to avoid duplicate content on the web, making it just as useful in B2B prospecting.

Let's take a very simple example:

{Hello|Hi} Thomas, I'm writing to you because {I think you might be interested in our tool|your profile caught my attention|I work with companies similar to yours}.

When sending, Emelia will randomly choose an option from each variation, generating hundreds of variations from a single message.

Are you starting to see why this is so useful?

👇

The basic rule of cold emailing is to do everything you can to avoid ending up in SPAM. The thing is, security tools analyze all incoming emails, and yours won't escape. So if you send exactly the same content to hundreds of addresses, it's a big red flag 🚫 It's the perfect signal that automation is at work, and email servers will find it suspicious and send you straight to the spam folder. And then it's not just spam, but your email reputation and domain name that will take a hit. So, use spintext to guarantee good deliverability for your campaigns and ensure a good reputation for your email addresses and domain names over time.

🚨 Key takeaway: Spintext breaks the uniformity of traditional cold email campaigns. The result: better deliverability and fewer emails ending up in spam.

When you send 4 or 5 follow-ups, and they all look the same, it's obvious. Spintext allows you to vary the tone, form, and sometimes even the content.

But clearly, this is not the best way to add value to your prospect in your prospecting messages. Because yes, Spintext is great for creating lots of different variations from a technical standpoint for email servers, but your prospect needs more than that. They need advanced personalization. Your prospect needs to see that you've researched them, their issues, and that you know how to respond to them, that you've already done it for other companies similar to theirs.

And for that, we have the REAL magic solution to personalize your cold email sequence from A to Z based on your prospects' LinkedIn profile data: the Magic Writer 🪄 (we'll talk about it at the end of this article).

Changing “Hello” to ‘Hi’ or “Hello” is good. But it's not enough. You also need to spin:

• the opening sentences

• the wording of your arguments

• the follow-up

• the signature

The more you vary, the more natural the message will sound.

This is where it gets powerful. Example:

{I am contacting you because I believe I can improve your sales processes.|I wanted to introduce you to a different approach to generating leads.|I work with several companies like yours on their acquisition challenges.}

Here, you're not just changing an adjective: you're offering three different angles of contact, and that makes all the difference.

Combine spintext with personalization variables such as:

• first name

• company name

• prospect's job title

• industry

Each message becomes truly unique. That's the secret to the best cold email campaigns.

We explain how it works in this video:

This is where the math gets interesting. Let's take a simple example:

• 5 different spintexts

• 4 variants for each

Result: 4⁵ = 1024 possible combinations.

In other words: 1,024 unique emails generated from a single template. And if you push it a little further (10 spintexts, 5 variants each), you can achieve thousands of different versions.

Not bad, right? 🤓

Spintext, as clever as it is, has its limitations:

• It remains manual to design (writing 3 or 4 variants each time takes time)

• It does not change the substance of the message, just the form

• It does not take into account the context of the prospect (professional background, company size, pain points, etc.)

And that's where Emelia's Magic Writer comes in 🦄

Why spin by hand when AI can write four different emails per prospect, based on automatically enriched data (job title, company, experience, LinkedIn profile, etc.)?

Emelia's Magic Writer generates:

• fully written sequences

• tailored to the industry, company size, and business challenges

• with a

  style adjusted to your preferred tone

  : friendly, professional, expert, direct, etc.

And best of all, each prospect receives a unique sequence, with no need for spintext.

This is the most advanced level of automated personalization available today in the B2B prospecting market.

Spintext is a great tool for improving deliverability and breaking the “copy-paste” effect of cold email campaigns. But when you can entrust the job to AI that writes four unique messages tailored to each prospect, the choice is easy.

It all depends on how many emails you want to send and how many people you want to reach... In any case, whether you use Spintext or Magic Writer, it is now absolutely essential to send unique, personalized messages, ideally enriched with data collected about your prospects (thanks to Magic Writer 😉).

🎯 Try our SpinText feature or Magic Writer in Emelia now and discover how to achieve hyper-personalization on a large scale, effortlessly 👌