Hubspot was created by Brian Halligan and Dharmesh Shah in 2006. Initially, it is a tool for marketing automation. Over time, the software has taken on a whole new dimension by integrating a CRM, a sales tool, a customer support tool, and a CMS. Hubspot positions itself as an all-in-one tool and caters to both as well as larger enterprises.
A leading company in the market of marketing software, its pricing is very high and the tool is complex. This is what growth and sales teams face. The different features are not essential to manage prospecting campaigns successfully. On the other hand, numerous features that seem essential for cold mailing are sorely lacking.
