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Prospección B2B

Smartlead is useful, but here are 8 alternatives that are changing the game

Mathieu
Mathieu Co-founder
Publicado el 27 ago 2025Actualizado el 2 sept 2025

In the world of cold emailing and B2B prospecting, Smartlead has quickly established itself as an attractive solution thanks to its advanced features and competitive pricing. The promise is appealing: unlimited warm-up, the ability to connect an unlimited number of email accounts, a centralized inbox to manage all responses in one place, and powerful automations including conditional sequences, A/B testing, and seamless integrations with CRMs such as HubSpot, Salesforce, and Pipedrive. The tool is particularly appealing to teams that send large volumes of messages and agencies that need to manage multiple accounts simultaneously.

Smartlead.ai written in white on a purple background with a Gigaphone on the left side

However, despite these strengths, users regularly report several recurring drawbacks. The first concerns deliverability, which is not always reliable: even with SPF, DKIM, and DMARC settings correctly configured, some emails end up in spam or experience high bounce rates during warm-up. The user interface is also considered to be in need of improvement, sometimes too “raw” and unintuitive, with mailbox disconnections requiring manual manipulation. Another weak point is performance reports, particularly open rates, which can be exaggerated or unreliable, making it difficult to accurately analyze campaigns.

Customer service is another sensitive issue. While premium plan users benefit from responsive and comprehensive support, those who opt for a more economical subscription report more limited support, sometimes giving the impression of two-tier treatment. In this regard, the comparison with Emelia is interesting: the tool guarantees the same quality of support for all its users, regardless of their plan. This approach builds trust and demonstrates a genuine commitment to putting customer satisfaction at the heart of the experience, an aspect that often makes the difference when deploying a long-term prospecting tool.

Of the eight alternatives we have identified, we start with Emelia, a solution that stands out for its simplicity, efficiency, consistent quality of support, and particularly competitive pricing.

1.Emelia

Emelia Logo

Emelia is an innovative software designed to support professionals in their commercial interactions and customer relationship management. Since its creation, it has established itself as a modern tool, designed to simplify users' daily lives and make their processes more efficient. With Emelia, the emphasis is on clarity, ergonomics, and an intuitive approach that facilitates the work of sales teams.

Emelia stands out for its intuitive and accessible interface, designed to be useful for both small businesses and large organizations. Its development is part of a culture of agility, innovation, and constant pursuit of performance. Behind Emelia is a passionate team of experts in business development, marketing, and digital technologies, committed to providing a reliable and modern experience for users.

Its ambition goes beyond a simple service: it aims to create a true ecosystem capable of supporting the sustainable growth of businesses. Emelia prioritizes human relationships and proximity to its users, favoring personalized and pragmatic support.

Recognized for its ability to adapt to the changing needs of professionals, Emelia has built a community of engaged and loyal users. The reputation of this tool is based on trust, transparency, and the quality of the experience it offers. Every development and update to Emelia reflects its goal: to simplify users' daily lives and help them achieve their goals efficiently. All features are regularly updated to simplify your life and save you time.

In short, Emelia is much more than just a tool: it is a strategic partner for companies that want to modernize and revitalize their sales approach while maintaining a strong human dimension.

Features in common with Smartlead (but improved)

  • Automation of email and LinkedIn campaigns: Like Smartlead, Emelia allows you to create automatic sequences, but the interface is more intuitive, simplifying the management of multiple mailboxes and LinkedIn accounts.

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  • Advanced customization: Use of dynamic fields and Spintax, with simpler and more reliable template management.

  • Performance tracking: Opens, clicks, replies, and bounce rates, but with reliable and easy-to-interpret statistics, unlike some of Smartlead's sometimes overestimated reports.

  • Warm-up integrated: Improves deliverability automatically, with clear control over pace and volume, considered more stable than Smartlead.

Explanation of Warmup in 2 minutes

  • Multi-senders: Management of multiple email accounts and LinkedIn accounts, but with less risk of disconnections or bounces.

Emelia's advanced features

1. Magic Reply

Emelia includes an AI feature called Magic Reply, which analyzes your initial responses to prospects. After observing about twenty of your responses, the AI adapts to your communication style to automatically reply to incoming messages. This allows you to maintain high responsiveness without sacrificing personalization.

2. Magic Writer

Magic Writer is an AI tool that automatically generates personalized prospecting sequences for emails or LinkedIn messages. It analyzes prospect profiles and drafts tailored messages, saving you valuable time while maintaining effective communication.

3. Phone Finder

Emelia also offers a Phone Finder, which allows you to find business phone numbers in real time directly from the dashboard. This feature is particularly useful for prospecting efforts that require direct contact.

4. LinkedIn Sales Navigator Enrichment

Thanks to its LinkedIn Sales Navigator scraper, Emelia makes it easy to extract accurate data about prospects, such as business email addresses. This allows you to quickly build a database of qualified leads.

Watch this video and scrape like a pro!

5. Email finder

The email finder is a tool or service that allows you to find a person's email address from limited information, such as their first and last name, and sometimes their company domain. It is commonly used in sales prospecting, recruitment, or networking.

For simplicity's sake, we've made a video for the email and phone finder:

6. Automatic response and smart classification

Prospect responses are automatically classified according to their level of interest, allowing you to prioritize the most promising leads. This feature is powered by AI for optimal interaction management.

7. CRM integrations and automation tools

Emelia integrates with CRMs such as Pipedrive, HubSpot, and Salesforce, as well as automation tools such as Zapier, Make, and n8n. This allows you to synchronize your prospecting campaigns with your customer relationship management system and further automate processes.

8. Real-time analytics dashboard

Emelia's dashboard provides detailed statistics on the performance of your campaigns, such as open, click, and response rates. This data allows you to adjust your strategies in real time to maximize the effectiveness of your actions.

Want to take a quick video tour of the platform?

Emelia's exceptional customer service

Customer service is provided directly by Charles, Marie, Mathieu, and Niels, a responsive and attentive team. Their goal is to support you every step of the way and answer all your questions without unnecessary delay. If you encounter any difficulties, they don't just settle for a simple email exchange: personalized video calls are organized to resolve your issues live, guide you in using the features, and share best practices. This human and personalized support makes all the difference, guaranteeing customers a smooth, reassuring experience that is truly tailored to their needs.

Emelia's prices:

Three packages are available,

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supplemented by a credit system to suit every need.

Découvrez le prix des emails finder Emelia pour trouver des emails professionnels qualifiés et atteindre vos futurs clients.

2. Klenty

Purple and blue triangular logo with Kently written in black

Klenty is a multi-channel automation tool that allows you to manage email and LinkedIn prospecting while including click-to-call calls. It stands out for its intelligent lead routing, which automatically distributes prospects according to criteria such as industry or location. The tool also allows you to track campaign performance and manage multiple users within a team.

Key features:

  • Automated email sequences.

  • LinkedIn integration (messages, InMails, connections

  • Click-to-call for calls.

  • Intelligent lead routing by criteria.

Advantages:

  • Complete multi-channel coverage.

  • Automated distribution of prospects within the team.

  • Advanced sequence customization.

  • Various integrations with CRM.

Disadvantages:

  • Deliverability can be unstable at times

  • .Interface requires some time to get used to.

  • Customer support not always responsive.

Klenty pricing:

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3. Reply.io

Reply.io outil de gestion des ventes avec IA

Reply.io is a multi-channel sales engagement platform that automates email sending, LinkedIn interactions, WhatsApp messages, and calls. The tool integrates virtual agents that can automatically manage responses and schedule appointments.

Reply.io also includes a database of over 100 million prospects, facilitating lead generation and targeted prospecting. Advanced analytics tools allow you to track campaign effectiveness and optimize each stage of the prospecting process. The interface is user-friendly and allows you to centralize all interactions.

Key features:

  • Multi-channel sequences (email, LinkedIn, WhatsApp, calls).

  • Virtual agents to manage responses and schedule appointments.

  • Integrated prospect database.

  • Advanced reporting and analytics.

Advantages:

  • Complete automation of the prospecting cycle.

  • Integrated AI for message personalization.

  • Access to a large prospect database. User-friendly interface.

Disadvantages:

  • Fairly long learning curve.

  • Manual configuration for certain integrations.

  • High cost for large teams.

Reply pricing:

Screenshot of Reply.io pricing

4. Lemlist

Logo Lemlist

Lemlist is a prospecting solution particularly suited to creative campaigns. It allows you to insert images, GIFs, or videos directly into emails, while including an automatic warm-up system to protect the reputation of mailboxes. Lemlist also offers LinkedIn automation via its extension, as well as real-time tracking of campaign performance. Users can create highly personalized sequences and track the engagement of each prospect. The tool is designed to help sales teams increase response rates and generate higher-quality interactions.

Key features:

  • Email personalization with images, GIFs, and videos

  • Automatic warm-up of mailboxes.

  • Automation of LinkedIn actions.

  • Real-time performance tracking.

Advantages:

  • Creative message customization.

  • Improved deliverability thanks to warm-up.

  • Modern and intuitive interface.

  • Accurate tracking of campaign metrics.

Disadvantages:

  • Occasional slowness in the interface.

  • Limited management of multiple email inboxes.

  • Bugs reported by some users.

Lemlist price:

Screenshot of Lemlist pricing

5. Saleshandy

3 blue triangles from smallest to largest and Saleshandy written in black on a white background

Saleshandy is a solution that automates email sequences while providing detailed tracking of prospect actions. The tool also offers mailbox warm-up, multivariate A/B testing, and campaign scoring to optimize mailings. Saleshandy is particularly appreciated for its simple interface and advanced tracking features, which allow teams to accurately measure the effectiveness of each message. The tool supports multiple users and makes it easy to segment campaigns.

Key features:

  • Personalized email sequences.

  • Tracking of opens, clicks, and replies.

  • Integrated warm-up.

  • A/B testing and campaign scoring.

Advantages:

  • Affordable pricing for small businesses.

  • Intuitive interface.

  • Useful scoring to optimize mailings.

  • Comprehensive tracking of recipient actions.

Disadvantages:

  • Limited artificial intelligence.

  • Occasional slowness reported by users.

  • Analytical data sometimes inaccurate.

  • Limited integrations.

Saleshandy pricing:

Screenshot of Saleshandy pricing

6. Snov.io

Snov.io written in purple gradient on a white background

Snov.io is a comprehensive tool for generating and verifying emails, automating campaigns, and managing leads via an integrated CRM. It also offers a LinkedIn extension to enrich data and identify new contacts. The tool is particularly suited to freelancers, solopreneurs, and small sales teams looking for a versatile and economical solution to manage the entire prospecting chain.

Key features:

  • Email generation and verification.

  • Campaign automation.

  • Integrated CRM for managing leads.

  • LinkedIn extension to enrich contacts.

Advantages:

  • All-in-one solution for prospecting.

  • Good value for money.

  • Free plan available.

  • Suitable for small teams and freelancers.

Disadvantages:

  • Warm-up considered ineffective by some users.

  • Limited for very large volumes.

  • Interface sometimes basic.

Snov pricing:

Screenshot Snov.io pricing

7. Woodpecker

Woodpecker written in black with a bird's head above it, all on a white background.

Woodpecker is a tool designed to automate email campaigns while ensuring accurate response tracking. It includes a contact verification system, email warm-up, and A/B testing to improve campaign effectiveness. The tool also offers integrations with popular CRMs such as HubSpot and Pipedrive. Its reliability and stability make it suitable for sales teams that want rigorous tracking of interactions.

Key features:

  • Email automation.

  • Automatic response detection.

  • Contact verification and warm-up.

  • A/B testing and CRM integration.

Advantages:

  • Clear and intuitive interface.

  • Accurate tracking of responses and interactions.

  • Easy integration with CRMs.

  • Reliability in sending campaigns.

Disadvantages:

  • Limited multi-channel features.

  • Paid add-on modules.

  • Pricing increases with volume.

Woodpecker pricing:

Screenshot of Woodpecker pricing

8. Instantly.ai

Instantly logo

Instantly.ai is an email prospecting tool designed to maximize volume while ensuring good deliverability. It allows you to send campaigns from multiple email accounts in automatic rotation, perform integrated warm-up, and automatically detect responses. The tool uses artificial intelligence to score and prioritize leads, making it easier to follow up on the hottest prospects. Instantly.ai is particularly appreciated for its ease of use and effectiveness in mass campaigns. It also offers basic but clear reports to track sequence performance, and its active community provides numerous resources and tips for optimizing campaigns.

Key features:

  • Mass mailing via multiple email accounts.

  • Integrated warm-up.

  • Intelligent response detection.

  • AI for prospect scoring.

Advantages:

  • Easy to use.

  • Excellent deliverability.

  • Attractive pricing for large volumes.

  • Active community.

Disadvantages:

  • Not truly multichannel.

  • Reporting limited to basic metrics.

  • Customer support can be slow at times.

Instantly pricing:

Screenshot of Instantly prices

Conclusion

There are many alternatives to Smartlead, each of which meets specific needs: volume, multichannel, creativity, or automation. But beyond technical features, what really matters is day-to-day reliability and a tool's ability to integrate seamlessly into your processes.

In this regard, Emelia clearly stands out. Its simplicity, consistent performance, and above all, the quality of its support make it a particularly reassuring solution for teams that want to prospect effectively without wasting time on unnecessary adjustments or complications.

Ultimately, choosing Emelia means opting for a tool that combines the power of automation with the value of local human support, a rare balance in the world of B2B prospecting.

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