Hubspot emerged thanks to Brian Halligan and Dharmesh Shah in 2006. At first, it is a system for marketing automation. Throughout the years, the software has developed a much larger scale by adding a CRM, a sales tool, a customer support tool, and a CMS. Hubspot positions itself as an comprehensive tool and suits small and large businesses and larger-scale businesses.

A giant in the world of marketing software, its pricing is rather expensive and the tool has a certain complexity. This often is what growth and sales teams deal with. The multiple possibilities are not necessary to successfully carry out prospecting campaigns successfully. In contrast, a great number of characteristics considered crucial for email prospecting are painfully absent.

Created in 2014, the company Outreach Inc. was started by four associates : A. Kinzer, W. Hather, G. Hempton and M. Medina. Situated in Seattle, this firm is renowned for its solution employing AI and predictive techniques to support sales teams in commercial performance and efficiency.

The Outreach platform is a very exhaustive solution enabling the control of the entire sales team for a business. This platform offers especially major corporations to advance in efficiency due to improved collaboration and exchange of information within the solution. With automated learning, the platform presents a system for assisting with decision-making for commercial teams.

It amounts to excess both functionalities as well as cost when looking for merely a high-performing tool for email prospecting. It's for this reason that we created our Emelia tool. Ease of use and affordability for an efficient electronic prospecting system. No more than that!