Lemlist is a multichannel sales engagement platform that helps businesses optimize their sales engagement, send personalized messages, manage follow ups, and more. The company was established in late 2017 by Guillaume Moubeche and his two associates, and since then, it has been the go-to cold emailing software and sales engagement tool in France, now there are a lot of Lemlist alternatives.

One of the platform’s most hyped-about features is that it allows marketers to add dynamic images to email, helping them become more appealing and unique, and hence ensuring more engagement and replies. Some features that Lemlist highlights are personalization through variables, agency modes, integration, cross-channel features (LinkedIn, emails, cold calls, etc.), and more. Let's present to you now one of the best Lemlist alternatives.

We used to be a lead generation agency, and back in the day we also used to work with Lemlist and we tried also all the best Llemlist alternatives there were in the market, for our cold outreach and emailing campaigns. However, we soon found out that the service became way too expensive when it was time to scale up our outreach. Plus, Lemlist also lacked some features that we believe are essential for cold email outreach, so we decided to create our own Lemlist alternative.

And that is the reason why Emelia was born.

Emelia was created by a digital advertising agency that focused on growth marketing. We understood the needs of the businesses that wanted to scale up their operations and grow quickly. In response, we created Emelia, which had all the necessary functionalities and settings that a sales team needed to optimize their email marketing campaigns.

While you're here let's cover a few basics to make good cold email outreach campaigns

Do you know about SpinText?

Spintext is important when you do mass emails, if you are sending out bulk emails to get more leads quickly, it's a must! Because spam filters are quite adept at identifying repetitive, identical content.

This is where many marketers stumble, finding their emails trapped in the dreaded spam net. Spintext offers a solution to enhance your campaign performance.

It artfully rephrases content, creating diverse iterations of a single message, each with its own unique twist.

Here's an example of a spined email.

Yeah, we know what you might think, that creating all these variables and making sure there is no mistake and that it always makes sense look like a real pain and might be time-consuming. YOU WERE RIGHT! But not anymore, you can now ask ChatGPT to add Spintext to your original email.

Avoid Spam triggering words

Ever heard of them? They're like kryptonite for your email's chances of reaching an inbox if you abuse of them.

Basically, they're terms that raise alarms for email services. Spotting these words in an email? Straight to the spam abyss they go.

What makes a word a 'spam' contender? Typically, they reek of scams, absurd promises, money matters, pushy tactics, and all things sketchy.

For example, if you have “trading”, or “copy trading”, you certainly will end up in stamp. Worst of all? Slap them on your subject line, and you're practically rolling out the red carpet for spam filters.

However, it's not just about the words. Context? It's key. If your content's genuine and your claims are legit, you'll likely be in the clear.

Look here at a few examples

But hold up! Words aren’t the sole villains. Let’s dive into other factors that may doom your emails to spam land.

Email tracking

Like every email outreach tool, Emelia has a statistics feature, and yes it is a key feature, This shows who opened your email and clicked your links. It's tempting to use trackers in cold emails to measure engagement. But there's a downside: deliverability.

In the future, we think email tracking might need to be removed from campaigns. When emails reach their target, not using a tracker can actually improve the chances of it staying that way.

Some email systems view tracking suspiciously and might mark you as spam. So, not tracking might mean better delivery, even if we lose some data insights.

We know we know, you want to track, and we understand, so, if you do use a tracker, make sure you have your own tracking domain. Let's see that below

Personalized tracking domain

Emails providers prefer when it is the same domain that sends the email than the one that is tracking.

And you can add in Emelia a personalized domain for each of your mailboxes, you just have to go to the DNS zone of your domain, create a new entry, a CNAME, call it as you want, tracking for example and set the target as emelia.link.

Then you can enter your tracking.yourdomain.com on Emelia and now it will be your own domain that tracks. Even if on Emelia it says only "recommended", know that is HIGHLY RECOMMENDED! It is a must!

Avoid Emailing Many Recipients in the Same Company

Repeated mistake alert 🤦‍♂️: Emailing dozens from the same company just doesn’t cut it. After hitting 5-10 people, the rest often don’t even get the message. And trying this with giants like Thales? Think about their security systems!

Aiming for a big company deal? Go traditional = Cold calling! Pinpoint the right contact and supercharge your personal touch, and just for you to know: making cold calls directly still works too, It works over years for a lot of sales reps in this world, and still does!

Email scheduling: Space Out your follow up:

Automatic follow ups are important in any email sequence, and that's the point of automation tools of course, but rapid-fire emails can come off as pushy, making recipients more likely to flag them as spam. Pace your follow up wisely to avoid overwhelming inboxes.

Limit Links in Your Emails

Too many links can sabotage your email's deliverability. Opt for a distinct CTA and guide your audience there. Ensure any link is secure (starting with "https://") and steer clear of URL shorteners—they often trigger spam filters.

To boost your email deliverability and uphold your domain's reputation, dodge these pitfalls. When reaching out, prioritize quality over quantity. It's the key to forging meaningful ties with prospects.

Keep Emails Light: Skip Images and Attachments

One thing that can kill the deliverability of our cold outreach campaigns is adding weight to your email, raising spam flags.

Need to share visuals or files? Use a link to a safe online space, such as Drive, instead.

We don't have our own email warm up feature, but preparing your mailbox for your first cold mailing campaign is a crucial step that should not be overlooked.

Indeed, when you create a new IP address or a new domain name for your cold email campaigns, it is essential to build a positive reputation as a sender. This step, called "warming up," aims to optimize your deliverability rate for your email outreach.

Internet Service Providers do not recognize recently created sending servers, considering them potentially as a source of spam. Therefore, your emails may end up in spam folders, while you are aiming for your recipients' primary inbox.

Therefore, it is necessary to "warm up" your email. You can do this manually: it involves creating a multitude of emails on various providers and exchanging emails between them, always making sure to mark them as important and remove them from the Spam folder. (Good luck to those who want to do it manually 🤣 and respect to those who did it manually in the past.)

Today there are mail warmers to automate this process, you can opt for a tool such as the the warmup directly included in Emelia, which automates the "warm-up" of your email. This type of email warm up tool allows you to create and maintain good deliverability and ensure a good reputation for your email address, in anticipation of your first cold email campaign and subsequent ones.

You can ask our customer support team to give you a link to have a discount for Mailreach (only for our paying customers of course)

EDIT 2024: Emelia has now is own email warmup directly inside Emelia

Mailreach has a great user friendly interface, and when it comes to email warm-up for email marketing, they know a lot. They have been working in email marketing for years.

Launching a cold mailing campaign? The domain you choose can play a pivotal role in the success of your outreach. Essentially, you have two main roads to tread.

1. Using Your Established Domain: If your current domain is already "warm" with a sterling reputation, it can lend credibility to your cold emails. Providers are more likely to trust an email from a known, reputable domain, boosting your deliverability rates. But tread carefully! A mismanaged cold email strategy can taint your domain's reputation. If your approach involves ultra-personalized emails sent in smaller batches (around 20-40 per day), utilizing your main email account is a reasonable choice.

2. Opting for new Domains: For those wanting to shield their main domain, establishing a new one for cold outreach is a viable option. Let's see how to create best alternatives domains, If your primary domain is emelia.io, spinoffs like emelia.net, emelia.fr, or even creative twists like getemelia.io make sense. This strategy demarcates regular communications from cold outreach, ensuring no adverse effects on your primary domain's reputation.

And, a gentle reminder (just to cover all bases 😬) – cold mailing from a generic Gmail account? Not the best move. It lacks professionalism and risks spam flags or Google outright blocking your sends. Plus, without a custom domain, certain advanced tracking functionalities will be out of reach.

A part of marketing processes is about finding leads, scraping Linkedin, email search, etc... Learn how to scale it.

You can use Emelia.io to scrape Linkedin sales navigator at scale, then for your email search, and email enrichment, you can use the one inside Emelia directly which is quite affordable and they have a built in email verification tool.

For cases when you just have a domain, you can also do some email searches for generic email, for example some restaurants have a website but you will hardly find the email of the owner so hello@restaurant.com is still the best alternative you can use.

When you have a large target, you might be tempted to add them all in a big campaign. But remember that the more your email copywriting is generic, the less impact it will have. 

So when you scrape data, you can for example split between small companies and big companies as they certainly don't have the same issues, and you can adapt your message

Or you can split by regions, for example, companies from NY and companies from Chicago, and add in your copywriting that you are the business developer for that area.

The more your message is personalized more impact it will have.

Emelia is focused on cold email only, and it has been made to scale your cold email outreach. The fact is: LinkedIn outreach is great, but to scale it.... it is more complicated to create 20-30 Linkedin accounts, reach enough contacts on each to be credible, etc...

Also, LinkedIn has limits, for example, you cannot make as many connection requests as you want, you need to wait for approval before sending a message, etc. So coupling email with LinkedIn means scaling down and slowing your outreach.

So our way to create multi channel campaigns, is to take people we didn't find email addresses and put them in a Linkedin outreach tool, There are a lot of Lemlist alternatives that do only Linkedin and do it better, like LinkedHelper, doing only LinkedIn outreach and they do it well!

Get ready running campaigns that rocks !

Are you an agency and you are looking for a custom plan for your sales team? Don't hesitate to contact us.

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