The Hubspot platform emerged thanks to Brian Halligan as well as Dharmesh Shah in 2006. At first, it's a system of marketing automation. Throughout the years, the platform has developed a much larger scale by adding a CRM, a sales management tool, a customer care tool, a content management system. The Hubspot platform presents itself as an comprehensive solution and suits small and large businesses and larger-scale businesses.

A giant in the world of inbound marketing software, its price positioning is rather expensive and the platform has a certain complexity. This often is what growth and commercial teams deal with. The multiple possibilities do not prove to be necessary to successfully carry out prospecting efforts effectively. In contrast, a great number of characteristics considered crucial for email prospecting are painfully absent.

Yesware presents itself as a tool aimed at helping salespeople execute email prospecting campaigns massively. Yesware came into existence in 2010 through the efforts of Matthew Bellows, Rajat Bhargava, as well as Cashman Andrus.

This is a cold mailing software that is particularly well-liked on the American market. Yesware supports launching campaigns across multiple channels (email, calls, the LinkedIn network…) thanks to compatibility Microsoft, Google, Salesforce. Given the numerous integrations, the rate might look considerable for someone without the need for all these integrations.