The Mailshake software is a software for involvement and commercial automation. The startup was founded in 2015 by Colin Mathews, Sujan Patel, and Bob Senoff. The software enjoys significant notoriety due to an in-depth course on email prospecting.

Originally, this tool was strictly a prospecting by email system. Now, it has become a complete commercial automation system that integrates connections with CRM systems along with additional marketing solutions like social platforms.

Among its key functions are automating outreach efforts, monitoring potential client activity, handling and managing phone communications, as well as multi-platform exchanges.

Mixmax was conceived by its founders Olof Mathé and Brad Vogel to be sales-centric solution that encourages collaboration within teams.

Mixmax operates solely with Google Suite and provides several functionalities, such as calendar management for increased productivity, to managing commercial engagement actions and automations.

Nonetheless, the cold mailing capabilities are not advanced. It is a software designed for beginner users and in a strictly Google environment.