How to find journalists email addresses

The first rule of finding email addresses is don't buy a database! . Most database providers for B2B email marketing find their data on LinkedIn and then they aggregate it to sell you mailing lists . They do their best to keep it up-to-date, but it is impossible because there are almost 1 billion people on it and people change jobs frequently these days , so anytime you buy a database you will always have some wrong email addresses in your contact list, which may result in a bounce, and so, degrading your deliverability. So, the best advice is to go to the source .

You need to get a LinkedIn Sales Navigator subscription to access the real search engine of LinkedIn . It is worth the cost because even with the scrapper tool and the email enrichment software you will need afterwards, this will cost you way less than buying from a data provider (of course, this depends on the scrapping tool and email services you choose, but we will elaborate on that later).

1. Go on Sales Navigator

2. Don't search by keywords on the main search bar, click enter on it, to go to the extensive search area.

3. Type journalists in the current job title field.

Then you will observe at the top right of the screen how many results you got. You need to re-filter to narrow down your search to just below 2,5k results, why? For 2 reasons:

• You will send to those journalists some cold emails, if you send the same emails to 50k journalists you will experience diminished effectiveness because your copywriting will not be personalized enough. So take advantage of the fact that you can filter by area, seniority, etc... This way, in your email marketing campaign, you will be able to say things like "An experienced journalists like you" or "We have a lot of journalists from your region".

• The second reason is that when you extract data from LinkedIn SN, you will not be able to get more than 2,500, because they hide the rest, it's a blessing in disguise because you will enhance your email effectiveness thanks to that!

Ok, so now you have the list you want to extract, you just have to use the URL into the Emelia scrapper.

First, of course, you will have to get your LinkedIn cookie, which is outlined in the guide.

Then your scraping is in progress, just wait a few minutes... ⏱️

Ok, great now your scraping is finished and you just have to click on "Get Emails" and our service will now uncover email addresses.

Now that you have all the data you need you can use Emelia to initiate your email outreach.

Watch this video to see how to create your first cold email campaign.

Depending on your target audience, an email finder cannot find ALL email addresses, for various reasons.

If, for example, your prospect is without a website, we will not be able to determine their email address. But what you can do is initiate LinkedIn automation like LinkedHelper for those who are missing email addresses.