Outreach and AI: the library to hand your assistant

A library of files to hand your assistant, so it works from the rules of cold outreach rather than those of mass email marketing.

Why your AI gets cold email wrong

Ask any general-purpose model to write you an outreach campaign and it will answer with email marketing. Catchy subject line, polished layout, a call to action you cannot miss, maybe an image. Everything you should not do when writing to someone who never asked to hear from you.

This is not bad faith, it is a matter of what they were fed: these models have read thousands of pages about newsletters and marketing campaigns, and very little about cold outreach, which follows different constraints. So they miss the rules that actually matter, the ones about deliverability and volume.

Hence this section. Each page below comes with a file that you copy and hand to your assistant, telling it to use that file as its reference. It then works from the right rules, and you stop correcting its output one draft at a time.

The button on every page of this guide

You are not limited to the files in this section. At the top right of every article in the guide, an Educate my AI (« Éduquer mon IA ») button gives you the whole page as structured text, ready to paste into a conversation.

The files gathered here are a different thing: not articles to read, but operating manuals meant to make your assistant act, with the API calls, the expected fields and the traps to avoid.

What do you want your AI to do?

Create a campaign through the APIThe routes, the structure of the steps, and the trap in updates→Enrich email addressesThe email finder driven end to end, with the retry on the company name→Generate personalized messagesOne message per contact, from a CSV→Teach it to write a cold emailThe article already exists: use the Educate my AI button→