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LinkedIn outreach: how to prospect and get replies
Lower volumes than email, but clearly higher reply rates. On two conditions: a profile that has been looked after, and a pace LinkedIn is comfortable with.
Emelia runs your LinkedIn account from its servers: once the account is connected, your sequences keep going with your computer switched off, on their own or mixed with emails in the same campaign.
What Emelia automates on LinkedIn
Each step in a sequence is something you would do by hand, carried out for you at the pace you set:
- Visit profile, so the prospect sees you drop by before receiving anything.
- Connect on LinkedIn: the connection request, with or without a note.
- Send a message on LinkedIn once the request is accepted, then follow-ups.
- Like a post: the latest one the person published.
- Send an InMail, to write to someone outside your network (with Sales Navigator or Premium).
- Send a voice note, recorded or uploaded.
Replies land in the LinkedIn tab of the Inbox, next to your emails, and the sequence stops as soon as the prospect replies. To combine both channels in one campaign, see the email and LinkedIn campaign.
The ground rules
LinkedIn keeps an eye on accounts whose behaviour changes abruptly: too many connection requests at once, a brand new account going full throttle, two tools running side by side. The rules below come from what we see in support, account after account.
- A real, established account, with a network and a complete profile.
- Around twenty connection requests a day, 30 at most with Premium or Sales Navigator.
- A request without a note, then a message once the connection is accepted.
- One automation tool per account, no more.
- Connecting with email and password, the most stable method.
- Automating an account created for the occasion, with no history.
- Several campaigns on the same account whose volumes add up to more than 40 a day.
- Connection notes on a free account: LinkedIn caps them at a handful per month.
- A VPN, or the same account used from several countries.
- Signing out of LinkedIn in the browser you used to plug in the extension.
Within these limits, the risk stays low. And when LinkedIn decides an account is going too far, it starts with a warning: that is your cue to slow down, not the end of the road. The details are in the LinkedIn limits.