Hubspot was created by Brian Halligan and Dharmesh Shah in 2006. Initially, it is a tool for marketing automation. Over time, the software has taken on a whole new dimension by integrating a CRM, a sales tool, a customer support tool, and a CMS. Hubspot positions itself as an all-in-one tool and caters to both as well as larger enterprises.

A leading company in the market of marketing software, its pricing is very high and the tool is complex. This is what growth and sales teams face. The different features are not essential to manage prospecting campaigns successfully. On the other hand, numerous features that seem essential for cold mailing are sorely lacking.

Enthusiastic about development since childhood, Oleg Bilozor serves as the Chief Executive Officer and the founding force of Reply, created in 2014. Reply acts as a sales automation solution which helps commercial teams to boost their lead generation. In the center of the software, AI capabilities provide the opportunity for optimization of operations with an emphasis on individualization.

Regarding individuals who wish to grow their commercial email efforts, Reply might swiftly turn costly. Once you exceed 2 email addresses, you'll need to request a personalized proposal.