Salesloft, founded in 2012 by Kyle Porter, Rob Forman, Tim Dorr, and David Cummings, entered the sales automation market later than some of its competitors.

Although Salesloft managed to catch up with market leader Outreach by implementing effective marketing campaigns and assembling a skilled team, it has faced its share of challenges. The platform aims to streamline sales processes and improve the productivity of sales teams, but some users have reported issues with user experience and feature limitations.

Despite these drawbacks, Salesloft has continued to evolve and expand its features over the years. It's important to carefully consider the pros and cons of Salesloft before deciding if it's the right fit for your business's sales automation needs.

The Mailshake software is a software for involvement and commercial automation. The startup was founded in 2015 by Colin Mathews, Sujan Patel, and Bob Senoff. The software enjoys significant notoriety due to an in-depth course on email prospecting.

Originally, this tool was strictly a prospecting by email system. Now, it has become a complete commercial automation system that integrates connections with CRM systems along with additional marketing solutions like social platforms.

Among its key functions are automating outreach efforts, monitoring potential client activity, handling and managing phone communications, as well as multi-platform exchanges.