The Salesloft platform, established in 2012 by K. Porter, R. Forman, T. Dorr, and D. Cummings, joined the sales automation software industry subsequently than a few of its rivals.

Even though Salesloft succeeded to keep pace with industry leader the Outreach platform by executing successful promotional strategies and putting together a talented staff, it has encountered its fair share of difficulties. Salesloft intends to simplify sales operations and enhance the efficiency of sales representatives, but a number of customers have experienced problems with usability and limited features.

In spite of these shortcomings, the platform has persisted to grow and broaden its functionalities throughout the years. It's essential to thoroughly evaluate the advantages and disadvantages of the Salesloft platform prior to determining if it's the best choice for your company's sales automation software requirements.

Yesware presents itself as a tool aimed at helping salespeople execute email prospecting campaigns massively. Yesware came into existence in 2010 through the efforts of Matthew Bellows, Rajat Bhargava, as well as Cashman Andrus.

This is a cold mailing software that is particularly well-liked on the American market. Yesware supports launching campaigns across multiple channels (email, calls, the LinkedIn network…) thanks to compatibility Microsoft, Google, Salesforce. Given the numerous integrations, the rate might look considerable for someone without the need for all these integrations.