Lemlist VS Salesloft

Launched at the end of 2017 by Guillaume M. and his two partners, the Lemlist software popularized email prospecting in France. Lemlist is the number one in France and has a majority of its customers in the United States. The software is a system for email prospecting and business automation.

The option that gained significant interest is the integration of personalized pictures to the e-mail, which offered, back then, to distinguish oneself. The characteristics valued by the software are adaptation through parameters, multichannel (email, phone calls, the LinkedIn platform), a system for agencies, and integration with other tools...

On the side of our Emelia solution, we had been enthusiasts of the Lemlist tool. We practiced email prospecting for our customers, but it very costly and there was an absence of certain characteristics that, in our opinion, were indispensable.

Salesloft, founded in 2012 by Kyle Porter, Rob Forman, Tim Dorr, and David Cummings, entered the sales automation market later than some of its competitors.

Although Salesloft managed to catch up with market leader Outreach by implementing effective marketing campaigns and assembling a skilled team, it has faced its share of challenges. The platform aims to streamline sales processes and improve the productivity of sales teams, but some users have reported issues with user experience and feature limitations.

Despite these drawbacks, Salesloft has continued to evolve and expand its features over the years. It's important to carefully consider the pros and cons of Salesloft before deciding if it's the right fit for your business's sales automation needs.