Yesware defines itself a software to help sales teams carry out cold mailing campaigns on a large scale. Yesware was founded in 2010 by Matthew Bellows, Rajat Bhargava, and Cashman Andrus.

It is a prospecting tool that is extremely popular in the United States. Yesware allows the launch of multichannel campaigns (emails, phone calls, LinkedIn…) with integrations with Microsoft, with Google, with Salesforce. Due to all its integrations, the price may seem high for a user who does not need it.

Launched at the end of 2017 by Guillaume M. and his two partners, the Lemlist software popularized email prospecting in France. Lemlist is the number one in France and has a majority of its customers in the United States. The software is a system for email prospecting and business automation.

The option that gained significant interest is the integration of personalized pictures to the e-mail, which offered, back then, to distinguish oneself. The characteristics valued by the software are adaptation through parameters, multichannel (email, phone calls, the LinkedIn platform), a system for agencies, and integration with other tools...

On the side of our Emelia solution, we had been enthusiasts of the Lemlist tool. We practiced email prospecting for our customers, but it very costly and there was an absence of certain characteristics that, in our opinion, were indispensable.