Hubspot was created by Brian Halligan and Dharmesh Shah in 2006. Initially, it is a tool for marketing automation. Over time, the software has taken on a whole new dimension by integrating a CRM, a sales tool, a customer support tool, and a CMS. Hubspot positions itself as an all-in-one tool and caters to both as well as larger enterprises.

A leading company in the market of marketing software, its pricing is very high and the tool is complex. This is what growth and sales teams face. The different features are not essential to manage prospecting campaigns successfully. On the other hand, numerous features that seem essential for cold mailing are sorely lacking.

Launched at the end of 2017 by Guillaume M. and his two partners, the Lemlist software popularized email prospecting in France. Lemlist is the number one in France and has a majority of its customers in the United States. The software is a system for email prospecting and business automation.

The option that gained significant interest is the integration of personalized pictures to the e-mail, which offered, back then, to distinguish oneself. The characteristics valued by the software are adaptation through parameters, multichannel (email, phone calls, the LinkedIn platform), a system for agencies, and integration with other tools...

On the side of our Emelia solution, we had been enthusiasts of the Lemlist tool. We practiced email prospecting for our customers, but it very costly and there was an absence of certain characteristics that, in our opinion, were indispensable.