lemlist vs Reply.io in short
- Main difference
- Very similar channels. lemlist bills its Email plan by volume and LinkedIn per user; Reply.io bills per user, at a price that rises with active contacts.
- Price
- With email + LinkedIn: €109/user/month at lemlist vs $99/user/month at Reply.io, billed monthly.
- Choose lemlist if
- You want personalised images and landing pages, a simple interface and a French company.
- Choose Reply.io if
- You want calls and SMS in sequences, a larger contact database or an AI SDR.
- Third option
- Emelia for email + LinkedIn only, from €37/month for the whole account.
lemlist vs Reply.io vs Emelia: side by side
Prices billed monthly. Reply.io only bills in US dollars.
Price per month
Cheapest plan
1 LinkedIn account, 3 mailboxes
3 LinkedIn accounts, 15 mailboxes
3 LinkedIn accounts, billed yearly
Channels
LinkedIn automation
Calls and SMS
Email mailboxes
Data, trial and reviews
Contact database
Free trial
Excluding VAT. Checked on each vendor's pricing page on September 29, 2026.
The key differences
Pricing model
lemlist's Email plan is billed per team and capped at 50,000 emails per month. Reply.io's Email Volume plan is billed per user, at a price that rises with "active contacts" (people who receive at least one step in the month): from $59 for 1,000, with unlimited users from 10,000 contacts. For LinkedIn, both charge per user.
Calls and SMS
Both offer a built-in dialer and SMS on their multichannel plan. For WhatsApp, lemlist sells a paid add-on, while Reply.io runs it as semi-automated tasks.
Data
Reply.io claims a database of 1B+ B2B contacts; lemlist claims 650M+. In both cases, contact details are paid in credits.
AI
Reply.io sells an AI SDR ("Jason") as a separate product. lemlist includes its AI agent lemAgent in every plan, with a daily limit.
lemlist or Reply.io: which one should you choose?
lemlist
- You value personalisation (images, landing pages).
- You want a simple, visual sequence builder.
- You prefer a European company.
Reply.io
- Calls and SMS are central to your process.
- You want the largest possible contact database.
- You are interested in an AI SDR.
Emelia
- Your prospecting is email + LinkedIn.
- You want a fixed price for the whole team.
- You want mailboxes included (3, 50 or unlimited) rather than paid per seat.
lemlist vs Reply.io FAQ
For email + LinkedIn, the prices are close: $99 per user per month at Reply.io vs €109 at lemlist, billed monthly. For email only, lemlist's Email plan (€69/month per team) is often cheaper for a team.
Both include a built-in dialer and SMS on their multichannel plan, so the choice depends more on price and data than on calling.
Reply.io claims 1B+ contacts, lemlist 650M+. Contact details are paid in credits on both.
Yes, 14 days each. lemlist's trial does not require a credit card; Reply.io's trial does not include LinkedIn.
Emelia: email + LinkedIn on every plan, from €37/month for the whole account, with unlimited sending and warm-up.
Emelia is a lemlist competitor. We have tried to stay fair: every figure about lemlist comes from its own website or public review sites.
