lemlist
lemlist vs Reply.io

lemlist vs Reply.io: which one should you choose?

Two all-in-one sales engagement platforms: email, LinkedIn, calls and a contact database. They look alike, but their pricing models are very different.

Checked on October 6, 2026 by Niels

Try Emelia for free

7-day free trial · No credit card

lemlist
  • Email plan billed by volume
  • $109/seat with LinkedIn
  • 650M+ contacts
Reply.io
  • Per user, price rises with active contacts
  • $99/user with LinkedIn
  • 1B+ contacts (claimed)
Emelia
  • Email + LinkedIn on every plan
  • From $37/month
  • Priced by plan, not per seat

Two look-alike platforms, summed up

Main difference
Very similar channels. lemlist bills its Email plan by volume and LinkedIn per user; Reply.io bills per user, at a price that rises with active contacts.
Price
With email + LinkedIn: $109/user/month at lemlist vs $99/user/month at Reply.io, billed monthly.
Emelia
Email + LinkedIn on every plan, from $37/month for the whole account, not per user.
lemlist
Personalised images and landing pages, a simple interface, a French company.
Reply.io
Calls and SMS in sequences, a larger contact database (claimed) and an AI SDR sold apart.

Price, channels and data: lemlist, Reply.io and Emelia in one table

Prices billed monthly. Reply.io only bills in US dollars.

Price per month

1 LinkedIn account, 3 mailboxes

lemlist$109
Reply.io$99
Emelia$37

3 LinkedIn accounts, 15 mailboxes

lemlist$327
Reply.io$297
Emelia$97

3 LinkedIn accounts, up to 15 mailboxes, billed yearly

lemlist$261
Reply.io$267
Emelia$80.83

Channels

LinkedIn automation

lemlistMultichannel plan
Reply.ioMultichannel plan (1 account/user) or $69/month add-on
EmeliaAll plans

Calls and SMS

lemlistMultichannel plan
Reply.ioMultichannel plan
EmeliaPhone numbers found by waterfall enrichment (50 credits each, refunded if none is found); call tasks, the call happens in your phone tool

WhatsApp

lemlistPaid add-on ($20/user)
Reply.ioSemi-automated tasks
EmeliaNo

Email mailboxes

lemlistEmail plan: unlimited. Multichannel: 5 per LinkedIn account, then $9 each
Reply.io5 per user (10 yearly), then $29 each
Emelia3 / 50 / unlimited

Data, trial and reviews

Contact database

lemlist650M+ contacts
Reply.io1B+ contacts (claimed)
EmeliaSales Navigator exports + email and phone finders

Free trial

lemlist14 days, no card
Reply.io14 days, LinkedIn not included
Emelia7 days, no card

Capterra rating

lemlist4.6/5 (387 reviews)
Reply.io4.6/5 (95 reviews)

Excluding VAT. Checked on each vendor's pricing page on October 6, 2026.

The key differences

Pricing model

lemlist's Email plan is billed per team and capped at 50,000 emails per month. Reply.io's Email Volume plan is billed per user, at a price that rises with "active contacts" (people who receive at least one step in the month): from $59 for 1,000, with unlimited users from 10,000 contacts. For LinkedIn, both charge per user.

Calls and SMS

Both offer a built-in dialer and SMS on their multichannel plan. For WhatsApp, lemlist sells a paid add-on, while Reply.io runs it as semi-automated tasks.

Data

Reply.io claims a database of 1B+ B2B contacts; lemlist claims 650M+. In both cases, contact details are paid in credits.

AI

Reply.io sells an AI SDR ("Jason") as a separate product. lemlist includes its AI agent lemAgent in every plan, with a daily limit.

lemlist, Reply.io and Emelia: what each one is built for

Emelia

  • Email + LinkedIn prospecting, in the same sequence.
  • A fixed price for the whole team.
  • Mailboxes included (3, 50 or unlimited) rather than paid per seat.

lemlist

  • Personalisation with images and landing pages.
  • A simple, visual sequence builder.
  • A European company, based in Paris.

Reply.io

  • Calls and SMS in its sequences.
  • A contact database of 1B+ contacts (claimed).
  • An AI SDR, Jason, sold as a separate product.

lemlist vs Reply.io: your questions answered

For email + LinkedIn, the prices are close: $99 per user per month at Reply.io vs $109 at lemlist, billed monthly. For email only, lemlist's Email plan ($69/month per team) is often cheaper for a team.

Both include a built-in dialer and SMS on their multichannel plan, so the choice depends more on price and data than on calling.

Reply.io claims 1B+ contacts, lemlist 650M+. Contact details are paid in credits on both.

Yes, 14 days each. lemlist's trial does not require a credit card; Reply.io's trial does not include LinkedIn.

Emelia: email + LinkedIn on every plan, from $37/month for the whole account, with unlimited sending and warm-up.

Emelia is a lemlist competitor. We have tried to stay fair: every figure about lemlist comes from its own website or public review sites.

At Findcustomer.io, we aim to democratize growth marketing and make it available to all businesses at a low cost. Emelia is a highly effective cold mailing tool at an unbeatable price.

Julien GalloJulien GalloCEO

A simple and affordable solution for setting up cold emailing to these prospects.

Anne ChénéAnne ChénéCEO

As the head of multiple businesses, using Emelia's cold mailing tool allows me to confidently manage my campaigns by combining performance and simplicity.

Xavier DelahayeXavier DelahayeCEO

At Findcustomer.io, we aim to democratize growth marketing and make it available to all businesses at a low cost. Emelia is a highly effective cold mailing tool at an unbeatable price.

Julien GalloJulien GalloCEO

A simple and affordable solution for setting up cold emailing to these prospects.

Anne ChénéAnne ChénéCEO

As the head of multiple businesses, using Emelia's cold mailing tool allows me to confidently manage my campaigns by combining performance and simplicity.

Xavier DelahayeXavier DelahayeCEO

At Findcustomer.io, we aim to democratize growth marketing and make it available to all businesses at a low cost. Emelia is a highly effective cold mailing tool at an unbeatable price.

Julien GalloJulien GalloCEO

A simple and affordable solution for setting up cold emailing to these prospects.

Anne ChénéAnne ChénéCEO

As the head of multiple businesses, using Emelia's cold mailing tool allows me to confidently manage my campaigns by combining performance and simplicity.

Xavier DelahayeXavier DelahayeCEO

At Findcustomer.io, we aim to democratize growth marketing and make it available to all businesses at a low cost. Emelia is a highly effective cold mailing tool at an unbeatable price.

Julien GalloJulien GalloCEO

A simple and affordable solution for setting up cold emailing to these prospects.

Anne ChénéAnne ChénéCEO

As the head of multiple businesses, using Emelia's cold mailing tool allows me to confidently manage my campaigns by combining performance and simplicity.

Xavier DelahayeXavier DelahayeCEO

At Findcustomer.io, we aim to democratize growth marketing and make it available to all businesses at a low cost. Emelia is a highly effective cold mailing tool at an unbeatable price.

Julien GalloJulien GalloCEO

A simple and affordable solution for setting up cold emailing to these prospects.

Anne ChénéAnne ChénéCEO

As the head of multiple businesses, using Emelia's cold mailing tool allows me to confidently manage my campaigns by combining performance and simplicity.

Xavier DelahayeXavier DelahayeCEO

At Findcustomer.io, we aim to democratize growth marketing and make it available to all businesses at a low cost. Emelia is a highly effective cold mailing tool at an unbeatable price.

Julien GalloJulien GalloCEO

A simple and affordable solution for setting up cold emailing to these prospects.

Anne ChénéAnne ChénéCEO

As the head of multiple businesses, using Emelia's cold mailing tool allows me to confidently manage my campaigns by combining performance and simplicity.

Xavier DelahayeXavier DelahayeCEO

It's not my profession - I'm a web developer and technical SEO specialist. I needed a simple and effective tool at a reasonable price. Look no further: Emelia meets all of these criteria.

Emile MoureauEmile MoureauCo-founder

I was looking for a simple and effective tool to conduct my prospecting campaigns. Emelia is the perfect cold mailing tool!

Estelle KaraouniEstelle KaraouniBusiness Development Manager

The tool is comprehensive, easy to use, and reasonably priced. No frills, just what I need to perform well on my cold mailing campaigns.

Thomas LucyThomas LucyGrowth Manager

It's not my profession - I'm a web developer and technical SEO specialist. I needed a simple and effective tool at a reasonable price. Look no further: Emelia meets all of these criteria.

Emile MoureauEmile MoureauCo-founder

I was looking for a simple and effective tool to conduct my prospecting campaigns. Emelia is the perfect cold mailing tool!

Estelle KaraouniEstelle KaraouniBusiness Development Manager

The tool is comprehensive, easy to use, and reasonably priced. No frills, just what I need to perform well on my cold mailing campaigns.

Thomas LucyThomas LucyGrowth Manager

It's not my profession - I'm a web developer and technical SEO specialist. I needed a simple and effective tool at a reasonable price. Look no further: Emelia meets all of these criteria.

Emile MoureauEmile MoureauCo-founder

I was looking for a simple and effective tool to conduct my prospecting campaigns. Emelia is the perfect cold mailing tool!

Estelle KaraouniEstelle KaraouniBusiness Development Manager

The tool is comprehensive, easy to use, and reasonably priced. No frills, just what I need to perform well on my cold mailing campaigns.

Thomas LucyThomas LucyGrowth Manager

It's not my profession - I'm a web developer and technical SEO specialist. I needed a simple and effective tool at a reasonable price. Look no further: Emelia meets all of these criteria.

Emile MoureauEmile MoureauCo-founder

I was looking for a simple and effective tool to conduct my prospecting campaigns. Emelia is the perfect cold mailing tool!

Estelle KaraouniEstelle KaraouniBusiness Development Manager

The tool is comprehensive, easy to use, and reasonably priced. No frills, just what I need to perform well on my cold mailing campaigns.

Thomas LucyThomas LucyGrowth Manager

It's not my profession - I'm a web developer and technical SEO specialist. I needed a simple and effective tool at a reasonable price. Look no further: Emelia meets all of these criteria.

Emile MoureauEmile MoureauCo-founder

I was looking for a simple and effective tool to conduct my prospecting campaigns. Emelia is the perfect cold mailing tool!

Estelle KaraouniEstelle KaraouniBusiness Development Manager

The tool is comprehensive, easy to use, and reasonably priced. No frills, just what I need to perform well on my cold mailing campaigns.

Thomas LucyThomas LucyGrowth Manager

It's not my profession - I'm a web developer and technical SEO specialist. I needed a simple and effective tool at a reasonable price. Look no further: Emelia meets all of these criteria.

Emile MoureauEmile MoureauCo-founder

I was looking for a simple and effective tool to conduct my prospecting campaigns. Emelia is the perfect cold mailing tool!

Estelle KaraouniEstelle KaraouniBusiness Development Manager

The tool is comprehensive, easy to use, and reasonably priced. No frills, just what I need to perform well on my cold mailing campaigns.

Thomas LucyThomas LucyGrowth Manager

Email + LinkedIn without the per-user bill

Unlimited sending, warm-up, LinkedIn and finder from $37/month.

7-day free trial · No credit card