Reply.io vs Emelia at a glance
- Cold email from your own mailboxesYesYes
- Mailbox warm-up includedYesYes
- LinkedIn automationYesYes
- Email and LinkedIn in one sequenceYesYes
- Built-in B2B contact databaseYesNo
- Email finderYesYes
- Phone number finderYesYes
- Native CRM integrationYesYes
Checked on October 14, 2026 on Reply.io’s own pages and on Emelia’s pricing page.
Jason AI SDR: what the agent does and where its price starts
Jason AI SDR is the agent Reply.io has sold since 2023, first as a ChatGPT add-on, today as an “AI SDR”. Its help centre describes the job: Jason builds your ideal customer profile from your website, looks for matching people in real time in LinkedIn data, writes email and LinkedIn sequences (calls, WhatsApp and SMS tasks can be added), personalises each message, adds new contacts every day in Autopilot mode and handles replies, as drafts you approve or on its own. A mobile app for iOS and Android covers the inbox and approvals.
It is billed per team and by active contacts, not per user: on Starter, $500 a month billed yearly ($800 monthly) for 1,000 contacts, and up to $3,000 ($5,000 monthly) for 10,000 on Growth; Enterprise, for 25,000 or 50,000 contacts, is on quote. Each tier includes as many database contacts as active contacts, unlimited users and mailboxes, and onboarding. There is no self-serve trial (the button books a demo), and cancelling goes through support. In April 2025, the entry price was still $300.
Two Reply.io pages disagree on the details. The main pricing page and the help centre include 2, 5, 7, 10 and 25 LinkedIn accounts depending on the tier; the dedicated AI SDR page lists 1, 2, 3, 5 and 5 on yearly plans and 1 on monthly ones. The yearly discount is “up to 50%” on the first and “up to 40%” on the second; the price grid itself gives 40% at most.
Emelia has no agent of this kind: it sends the sequences you write, from your mailboxes and LinkedIn accounts. If you want software that finds leads and answers them for you, Reply.io offers something Emelia does not.
LinkedIn in Reply.io: automated steps, $69 per account, English interface only
The steps Reply.io runs for you
Connection requests with a note, messages to first-degree connections, InMails, profile visits, likes on recent posts, skill endorsements, follows, voice messages and AI-generated voice messages, alongside manual LinkedIn tasks in the same sequence. InMails need a Sales Navigator account: Premium and Recruiter are not supported for that step. Each action has its own daily limit, 100 at most.
A LinkedIn search, a Sales Navigator search or a saved Sales Navigator list can be pasted into Reply.io to import its people, up to 2,000 contacts a day per LinkedIn account.
Which plan pays for LinkedIn
Multichannel includes 1 LinkedIn account per user ($99 a month, $89 billed yearly). On Email Volume and Agency Core, each account is an add-on at $69 a month; AI SDR tiers include a few. On Email Volume, a person who only receives LinkedIn steps still counts as an active contact. LinkedIn is not part of the 14-day trial, though it can be bought during it, prorated.
An English interface, and three ways to connect the account
Reply.io’s help centre says its LinkedIn automation is “fully supported only for those who use English” and asks you to switch LinkedIn’s language, otherwise some steps may not work as expected. The account connects through a session cookie picked up by Findy (one Chrome profile per account), with the login and password plus the two-factor code, or through an invitation link sent to a client, valid 7 days. Reply.io does not say whether its LinkedIn actions run on its servers or need a browser left open.
The same need on Emelia
Emelia’s plans include 1, 3 or 10 LinkedIn accounts (Start, Grow, Scale), then $29 per extra account, whatever the number of people using them. Campaigns run on Emelia’s servers, with the computer switched off, and a LinkedIn account set to French or any other language works as it is.
Building on Reply.io: REST API, webhooks and an MCP server with 70 tools
The current API (v3, documented at docs.reply.io) is open on every plan and during the trial; versions 1 and 2 are no longer supported. Its documentation sets 100 requests a minute, 3,000 an hour and 150,000 a week per user, while a help centre article still speaks of 15,000 calls every 30 days: plan around the stricter figure until Reply.io aligns the two. Webhooks are included on every plan.
Reply.io also runs an MCP server (mcp.reply.io) with 70 tools covering sequences, contacts, the inbox, Jason and tasks, usable from Claude, Cursor, Make or n8n; some tools spend credits. Two-way CRM sync is native for HubSpot, Salesforce and Pipedrive, with Copper, Zendesk Sell and Close also listed, and Zapier, Make and n8n for the rest.
Emelia’s API limit depends on the plan: 100 requests a minute on Start, 300 on Grow, 1,000 on Scale; one CRM integration on Start and Grow, several on Scale.
Findy: the Reply.io Chrome extension that reveals emails on LinkedIn
Findy works on top of LinkedIn: run a people search, tick the profiles, click “Reveal details” and the emails appear, one profile at a time or in bulk, including from Sales Navigator; the contacts then go to a Reply.io list or sequence. The help centre is clear that Findy is free and spends no credits. It also carries a task list (calls, manual emails, LinkedIn, SMS, WhatsApp), places calls, syncs contacts with HubSpot or Salesforce, brings Reply.io templates into Gmail and connects your LinkedIn account by cookie.
On the Chrome Web Store it is listed as “Findy: Email Search and Outreach by Reply”, rated 4.2/5 from 31 ratings, with 10,000 users. It comes with Email Volume, Multichannel and AI SDR; Reply.io’s comparison table lists it as a paid add-on on agency plans, with no price given.
Emelia’s own extension works on LinkedIn profiles and in Sales Navigator: on a profile, a floating Emelia button finds the person’s email and phone number (credits, only when found) and adds them to an Emelia campaign; in Sales Navigator, its Export with Emelia button hands a whole search to Emelia, which extracts the leads, and you decide what comes next, a CSV file, emails found with credits or a campaign (step-by-step guide).
Reply.io pricing: Email Volume by active contacts, Multichannel per user
Four price lists, all in US dollars and before tax. The Reply.io pricing page goes through every tier, the add-ons and a calculator.
Email Volume
$59/month
per user, 1,000 active contacts
- $49/month billed yearly
- 1,000 to 100,000 active contacts, up to $999
- Mailboxes under fair use: 25 per 1,000 active contacts
- Unlimited users from 10,000 active contacts
- LinkedIn: $69 per account
Multichannel
$99/month
per user
- $89/month billed yearly
- 1 LinkedIn account and 5 mailboxes per user (10 on yearly billing)
- Unlimited active contacts
- Calls and SMS access, usage paid separately
Jason AI SDR
$800/month
per team, 1,000 active contacts
- $500/month billed yearly
- Unlimited users and mailboxes
- Database contacts included
- Demo instead of a free trial
Agency Core
$210/month
from, billed yearly
- Unlimited clients and users
- LinkedIn: $69 per account
- Agency AI SDR from $500 per client
What Reply.io calls an active contact: the pricing page says someone who receives a first email (follow-ups free), its help centre says anyone who gets any step in the billing period, a LinkedIn invitation or message included, and a follow-up sent the next month counts them again; the counter resets on the renewal date.
Reply.io or Emelia when LinkedIn is part of the plan
For each need, the cheapest Reply.io setup, Email Volume plus $69 LinkedIn add-ons or Multichannel users, against the Emelia plan that covers it. Active contacts are estimated from the mailboxes: 40 emails per mailbox a day over 22 working days, 3 emails per contact.
Billed monthly
1 LinkedIn account, no email
1 LinkedIn account, 3 mailboxes
3 LinkedIn accounts, 10 mailboxes
10 LinkedIn accounts, 50 mailboxes
Billed yearly, per month
1 LinkedIn account, 3 mailboxes
3 LinkedIn accounts, 10 mailboxes
10 LinkedIn accounts, 50 mailboxes
Beyond email and LinkedIn
Extra LinkedIn account
Calls and SMS
B2B database
Emails from LinkedIn profiles
Email Volume is counted for one user: below 10,000 active contacts, Reply.io does not publish what a second user costs. LinkedIn steps are assumed to reach the same people as the emails. Reply.io’s prices exist in US dollars only, while an Emelia price is one figure, valid in euros or in dollars. For email alone, where Reply.io is sometimes cheaper, see the pricing page.
Calls, SMS and WhatsApp tasks: the channels Reply.io adds
Reply.io has a built-in dialler and SMS. Access costs $29 per user per month on Email Volume and is included on Multichannel; usage is then drawn from a prepaid wallet ($10 minimum) at telecom rates: $1.15 a month for a US or Canadian number, $0.0165 per call minute, $0.0079 per SMS plus $10 a month and $20 once to enable texting. WhatsApp exists as semi-automated tasks: the sequence reminds you, you send the message.
Emelia finds the phone numbers: waterfall enrichment across several providers, 50 credits per number found, refunded when none is found. The call itself happens in your phone tool, with no per-user calling fee.
Leaving Reply.io: three kinds of alternative, each billed its own way
People who look for a Reply.io alternative usually fall into one of three cases, each with its own tools:
- The same email plus LinkedIn mix, billed differently: lemlist and La Growth Machine, or Emelia, whose plans count mailboxes and LinkedIn accounts. Our lemlist vs Reply.io comparison goes into detail.
- Cold email at volume: Instantly and Smartlead sell mailboxes as unlimited and have no native LinkedIn steps (Instantly vs Reply.io).
- LinkedIn first: Waalaxy and HeyReach, built around LinkedIn accounts.
- Prices, strengths and limits of each: Reply.io alternatives.
Reply.io’s ratings: 4.6 on three sites, 10% of Trustpilot reviews at one star
G2 and Capterra block automated checks: the G2 figure comes from a capture of its page dated June 2026, the Capterra one from search engine results.
Praised
- Ease of use and time saved (G2)
- A simple interface for building campaigns (Trustpilot)
- Quick answers from support
Criticised
- A learning curve, limited customisation and sequence issues (G2)
- 28 one-star reviews out of 267 on Trustpilot, and a 0% reply rate to recent negative ones
Reply.io login, ownership, trial and data
The web app signs in at run.reply.io/Login (new accounts start at run.reply.io/register). Findy, the Chrome extension, is set up from a Gmail window with your Google account, and Jason AI has its own mobile app for iOS and Android; all three use the same Reply.io account.
Reply.io, founded in 2014 by Oleg Campbell, who also signs as Oleg Bilozor and is still its CEO, belongs to ReplyApp Inc., a Delaware company (no. 5883967). The only public funding found is a $400,000 seed round in 2016; no acquisition or change of owner was found. The team counts 100+ people across the United States, Canada and Ukraine, and Reply.io claims 3,000+ customer companies.
The trial lasts 14 days without a card and gives the Email Volume features with 2 mailboxes, 300 active contacts, up to 50 data credits earned during onboarding and 200 emails per mailbox a day. LinkedIn and calls are not included (LinkedIn can be bought during the trial, prorated), and Jason AI SDR is sold through a demo. The pricing page has no free plan, although a Reply.io blog post mentions one; Emelia gives 20 free credits at sign-up with a work email and a 7-day trial.
Yes: Reply.io claims 1 billion contacts in 150+ countries (a blog post says 100M+), supplied by Generect. You search it with filters or a pasted Sales Navigator URL; an email costs 2 credits, a phone number 3, nothing when no data is found. Email Volume and Multichannel include 50 credits a month, packs run from $39 for 200 credits to $599 for 10,000, and unused credits expire. Emelia has no built-in database.
To go further: the alternatives to Reply.io and the Reply.io reviews.
Emelia features: Multichannel outreach · Cold email · LinkedIn automation · Emelia pricing
Emelia is a Reply.io competitor. We have tried to stay fair: every figure about Reply.io comes from its own website or public review sites.
