Reply.io
Updated October 2026

Reply.io alternatives: LinkedIn plus email billed differently

Reply.io charges per user, counts the people you reach each month and adds $69 for every LinkedIn account on its entry plan. Which alternative fits depends on why you are leaving: LinkedIn that costs too much, more email volume than the active-contact tiers allow, a single channel, or a database first. The options for each case, priced.

Checked on October 14, 2026 by Niels

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Reply.io alternatives compared: price and features

One row per tool from this page, Reply.io first for reference: who it suits, its entry price for the same need (email and LinkedIn) and what it does. The sections below explain each choice.

Reply.iofor reference
Entry price (email and LinkedIn)$99/month per userMultichannel plan · 1 LinkedIn account
YesCold email
YesWarm-up
YesLinkedIn automation
YesEmail + LinkedIn
YesContact database
EmeliaEmail and LinkedIn, nothing counted per person
Entry price (email and LinkedIn)$37/monthStart plan · 3 mailboxes · 1 LinkedIn account
YesCold email
YesWarm-up
YesLinkedIn automation
YesEmail + LinkedIn
NoContact database
lemlistA close match, LinkedIn per user
Entry price (email and LinkedIn)$109/month per userMultichannel plan · 1 LinkedIn account
YesCold email
YesWarm-up
YesLinkedIn automation
YesEmail + LinkedIn
YesContact database
La Growth MachineLinkedIn-led sequences, billed per identity
Entry price (email and LinkedIn)$70/month per identityBasic plan
YesCold email
NoWarm-up
YesLinkedIn automation
YesEmail + LinkedIn
YesContact database
InstantlyEmail at volume, unlimited mailboxes
Entry price (email and LinkedIn)No LinkedIn automationIts own offer (cold email): $47/month (Growth plan · 5,000 emails a month · unlimited mailboxes)
YesCold email
YesWarm-up
NoLinkedIn automation
NoEmail + LinkedIn
YesContact database
SmartleadEmail at volume, client workspaces
Entry price (email and LinkedIn)No LinkedIn automationIts own offer (cold email): $39/month (Base plan · 6,000 emails a month · unlimited mailboxes)
YesCold email
YesWarm-up
NoLinkedIn automation
NoEmail + LinkedIn
YesContact database
WaalaxyLinkedIn first, email on the top plan
Entry price (email and LinkedIn)$69/month per licenceBusiness plan
YesCold email
NoWarm-up
YesLinkedIn automation
YesEmail + LinkedIn
not checkedContact database
HeyReachMany LinkedIn accounts, no email
Entry price (email and LinkedIn)No cold emailIts own offer (LinkedIn): from $79/month per LinkedIn account (Growth plan)
NoCold email
NoWarm-up
YesLinkedIn automation
NoEmail + LinkedIn
not checkedContact database
Apollo.ioA database first, sequences on top
Entry price (email and LinkedIn)No LinkedIn automationIts own offer (cold email): Free plan, then $65/month per licence (Basic plan · 2,500 credits)
YesCold email
not checkedWarm-up
NoLinkedIn automation
NoEmail + LinkedIn
YesContact database

Monthly prices, billed monthly unless stated, excluding VAT, read on each publisher’s site (checked between October 5, 2026 and October 14, 2026). Emelia’s prices follow your currency; tools billed in dollars only stay in dollars, and those billed in euros only stay in euros. –: not offered, or not checked for this need.

Reply.io alternatives side by side: per user, per contact, per mailbox or per sender

Reply.io itself bills Email Volume per user and by active contacts (from $59 a month), and Multichannel per user ($99, 1 LinkedIn account each). Each alternative counts something else:

  1. 1

    Emelia

    Best for: Email and LinkedIn, nothing counted per person

    Reply.io counts users and active contacts; Emelia counts neither: plans are set by mailboxes (3, 50 or unlimited) with 1, 3 or 10 LinkedIn accounts included, then $29 per extra account. Email and LinkedIn run in the same sequence on every plan, where Reply.io sells LinkedIn as a $69 extra on Email Volume. What Emelia lacks: a dialler, an AI SDR like Jason and a built-in database.

    • NoBuilt-in B2B contact database
    • YesCold email from your own mailboxes
    • YesMailbox warm-up included
    Price
    from $37/month
    Who it’s for
    Teams that want email and LinkedIn for several people without paying per user or per contact.
  2. 2

    lemlist

    Best for: A close match, LinkedIn per user

    lemlist is the closest match to Reply.io’s multichannel: email, LinkedIn and calls in one sequence, a contact database, and per-user pricing on Multichannel at $109 a user with 5 sending mailboxes each. Its email-only plan is billed per team by volume rather than by active contacts. Reply.io’s Jason AI SDR has no direct equivalent there, while lemlist includes its lemwarm warm-up in every plan.

    • YesCold email from your own mailboxes
    • YesMailbox warm-up included
    • YesLinkedIn automation
    Price
    from $69/month
    Who it’s for
    Teams that want Reply.io’s channels with a contact database and accept paying per user.
  3. 3

    La Growth Machine

    Best for: LinkedIn-led sequences, billed per identity

    La Growth Machine trades Reply.io’s per-user seats for identities: one sender with a LinkedIn account and 1 to 10 email addresses depending on the plan. Its sequences start from LinkedIn and enrich each lead, with calls from its Pro plan. LinkedIn is included on every plan, where Reply.io’s Email Volume charges it as an extra; its euro and dollar prices differ.

    • NoMailbox warm-up included
    • YesCold email from your own mailboxes
    • YesLinkedIn automation
    Price
    from $70/month per identity
    Who it’s for
    Small sales teams that lead with LinkedIn and want enrichment in every sequence.
  4. 4

    Instantly

    Best for: Email at volume, unlimited mailboxes

    Instantly replaces Reply.io’s Email Volume when LinkedIn is not needed: it bills by emails sent and contacts loaded (5,000 and 1,000 on Growth), never per mailbox or user. Mailboxes are unlimited with warm-up included, where Reply.io ties its mailbox allowance to active contacts. Its sequences only send email: no LinkedIn steps, and calls and SMS sit in a separate CRM subscription.

    • NoLinkedIn automation
    • YesCold email from your own mailboxes
    • NoEmail and LinkedIn in one sequence
    Price
    from $47/month
    Who it’s for
    Email-only teams sending from many mailboxes that want to stop paying per user.
  5. 5

    Smartlead

    Best for: Email at volume, client workspaces

    Smartlead is the other volume sender to set against Reply.io’s Email Volume: 6,000 emails and 2,000 contacts a month on Base, mailboxes sold as unlimited, no per-user price. Agencies can separate clients with workspaces on the higher plans. LinkedIn goes through other tools, where Reply.io sells it as an extra or within Multichannel.

    • NoLinkedIn automation
    • YesCold email from your own mailboxes
    • NoEmail and LinkedIn in one sequence
    Price
    from $39/month
    Who it’s for
    Agencies and senders who want volume pricing and client workspaces rather than seats.
  6. 6

    Waalaxy

    Best for: LinkedIn first, email on the top plan

    Waalaxy takes the LinkedIn half of Reply.io’s Multichannel and prices it per licence, one LinkedIn account each. Pro and Advanced are LinkedIn only; cold email arrives with Business, still per licence. It suits LinkedIn-first prospecting, while Reply.io stays ahead on calls, SMS and its contact database.

    • NoMailbox warm-up included
    • YesCold email from your own mailboxes
    • YesLinkedIn automation
    Price
    from $19/month per licence
    Who it’s for
    Freelancers and small teams prospecting mainly on LinkedIn.
  7. 7

    HeyReach

    Best for: Many LinkedIn accounts, no email

    HeyReach answers a Reply.io limit for agencies, many LinkedIn accounts at once: $79 a month per sender, $59 each from 10 accounts. It sends no email itself, so the email half of Reply.io moves to a second tool. It brings a unified inbox across accounts and white label on its Agency plans.

    • NoCold email from your own mailboxes
    • YesLinkedIn automation
    • NoMailbox warm-up included
    Price
    from $79/month per account
    Who it’s for
    Agencies running LinkedIn outreach from many accounts for their clients.
  8. 8

    Apollo.io

    Best for: A database first, sequences on top

    Apollo.io matches Reply.io’s contact database and sequences, and adds a free plan to test the data first. It bills per licence with monthly credits (2,500 on Basic). LinkedIn steps remain manual tasks, where Reply.io automates them on Multichannel.

    • NoLinkedIn automation
    • YesCold email from your own mailboxes
    • NoEmail and LinkedIn in one sequence
    Price
    free plan, then from $65/month per licence
    Who it’s for
    Teams that start from a contact database and need little LinkedIn automation.

Same email-plus-LinkedIn mix, different billing: lemlist, La Growth Machine, Emelia

These three, like Reply.io, put LinkedIn steps and emails in one sequence. What changes is the unit: lemlist charges each LinkedIn account as a Multichannel user (5 mailboxes each), La Growth Machine charges each identity, Emelia charges the plan. Reply.io’s figure is its cheapest route for the need; La Growth Machine needs Pro for 3 identities with 10 addresses, at $405 a month.

Billed monthly

1 LinkedIn account, 3 mailboxes

Reply.io$99 (Multichannel × 1)
lemlist$109 (Multichannel × 1)
Emelia$37 (Start)

3 LinkedIn accounts, 10 mailboxes

Reply.io$286 (Email Volume + 3 × LinkedIn)
lemlist$327 (Multichannel × 3)
Emelia$97 (Grow)

10 LinkedIn accounts, 50 mailboxes

Reply.io$989 (Email Volume + 10 × LinkedIn)
lemlist$1,090 (Multichannel × 10)
Emelia$297 (Scale)

lemlist and Emelia show the same figure in euros and dollars; Reply.io bills in dollars only. On lemlist, a second LinkedIn account means a second seat. The full duel is in lemlist vs Reply.io.

High-volume email with unlimited mailboxes: Instantly and Smartlead

If LinkedIn is not part of your outreach, the question becomes how much email each plan allows. Email Volume ties mailboxes to active contacts (25 per 1,000) and recounts a contact whose follow-up falls in the next month. Instantly and Smartlead count emails sent and contacts stored instead, and sell mailboxes as unlimited (Smartlead’s fair-use policy still caps them).

Instantly starts at $47 a month for 5,000 emails and 1,000 contacts loaded in total; Smartlead at $39 for 6,000 emails and 2,000 contacts. Neither has native LinkedIn steps, and both bill in US dollars. Per need, Instantly and Reply.io are priced against each other in Instantly vs Reply.io.

When LinkedIn matters more than email: Waalaxy and HeyReach

Waalaxy sells one licence per LinkedIn account: Pro ($19 a month, about 300 invitations), Advanced ($39) and Business ($69), the only one that sends cold email. Its euro and dollar price lists differ widely, so check the one you will be billed in.

HeyReach is built for teams and agencies running many LinkedIn accounts: $79 per account a month on Growth, $59 each from 10 accounts. It sends no email; pair it with a separate email tool, which Reply.io’s Multichannel plan avoids.

A database with sequences: Apollo.io

Reply.io sells its own database (1 billion contacts claimed, 2 credits per email revealed, packs from $39 a month). Apollo.io puts the database at the centre: 240M contacts according to its site, a free plan, then Basic at $65 per licence a month with 2,500 credits, 1 sending mailbox per licence and a cap of 250 emails a day. LinkedIn stays a list of manual tasks, so it suits list building more than multichannel sequences.

Calls, SMS and Jason AI: what leaving Reply.io costs you

  • Channels you may lose. Reply.io’s dialler and SMS ($29 per user plus usage), its WhatsApp tasks and the Jason AI SDR agent have no equivalent at Emelia; among the tools above, lemlist includes calling minutes on Multichannel. Findy, which reveals emails on LinkedIn without credits, goes too.
  • No refund for the time left. Reply.io’s terms make fees non-refundable and give no grace period once a renewal is charged: cancel before the renewal date, from the app for Email Volume and Multichannel, through support for AI SDR and agency plans.
  • Export within 30 days. After the end of the subscription you can ask for an export for 30 days; otherwise data is deleted, unless you keep the account on a $7-a-month storage plan.
  • Domains bought through Reply.io stay yours. They are registered in your name and can be transferred once the 60-day registrar lock is over, after the mailboxes on them are deactivated.

Picking a Reply.io competitor: LinkedIn accounts, enterprise suites

Billed monthly, Emelia Grow at $97. The same need costs $286 on Reply.io (its cheapest route), $327 on lemlist (3 Multichannel seats) and $405 on La Growth Machine (3 Pro identities).

For large sales teams, yes: Reply.io names both among its competitors, with prices on request and an annual commitment in its own comparison table. We have not verified their prices, so they are not compared on this page.

Apollo.io has a permanent free plan (75 credits a month, 1 mailbox). The others offer trials: 14 days on Reply.io, 7 on Emelia, both without a card.

Emelia is a Reply.io competitor. We have tried to stay fair: every figure about Reply.io comes from its own website or public review sites.

At Findcustomer.io, we aim to democratize growth marketing and make it available to all businesses at a low cost. Emelia is a highly effective cold mailing tool at an unbeatable price.

Julien GalloJulien GalloCEO

A simple and affordable solution for setting up cold emailing to these prospects.

Anne ChénéAnne ChénéCEO

As the head of multiple businesses, using Emelia's cold mailing tool allows me to confidently manage my campaigns by combining performance and simplicity.

Xavier DelahayeXavier DelahayeCEO

At Findcustomer.io, we aim to democratize growth marketing and make it available to all businesses at a low cost. Emelia is a highly effective cold mailing tool at an unbeatable price.

Julien GalloJulien GalloCEO

A simple and affordable solution for setting up cold emailing to these prospects.

Anne ChénéAnne ChénéCEO

As the head of multiple businesses, using Emelia's cold mailing tool allows me to confidently manage my campaigns by combining performance and simplicity.

Xavier DelahayeXavier DelahayeCEO

At Findcustomer.io, we aim to democratize growth marketing and make it available to all businesses at a low cost. Emelia is a highly effective cold mailing tool at an unbeatable price.

Julien GalloJulien GalloCEO

A simple and affordable solution for setting up cold emailing to these prospects.

Anne ChénéAnne ChénéCEO

As the head of multiple businesses, using Emelia's cold mailing tool allows me to confidently manage my campaigns by combining performance and simplicity.

Xavier DelahayeXavier DelahayeCEO

At Findcustomer.io, we aim to democratize growth marketing and make it available to all businesses at a low cost. Emelia is a highly effective cold mailing tool at an unbeatable price.

Julien GalloJulien GalloCEO

A simple and affordable solution for setting up cold emailing to these prospects.

Anne ChénéAnne ChénéCEO

As the head of multiple businesses, using Emelia's cold mailing tool allows me to confidently manage my campaigns by combining performance and simplicity.

Xavier DelahayeXavier DelahayeCEO

At Findcustomer.io, we aim to democratize growth marketing and make it available to all businesses at a low cost. Emelia is a highly effective cold mailing tool at an unbeatable price.

Julien GalloJulien GalloCEO

A simple and affordable solution for setting up cold emailing to these prospects.

Anne ChénéAnne ChénéCEO

As the head of multiple businesses, using Emelia's cold mailing tool allows me to confidently manage my campaigns by combining performance and simplicity.

Xavier DelahayeXavier DelahayeCEO

At Findcustomer.io, we aim to democratize growth marketing and make it available to all businesses at a low cost. Emelia is a highly effective cold mailing tool at an unbeatable price.

Julien GalloJulien GalloCEO

A simple and affordable solution for setting up cold emailing to these prospects.

Anne ChénéAnne ChénéCEO

As the head of multiple businesses, using Emelia's cold mailing tool allows me to confidently manage my campaigns by combining performance and simplicity.

Xavier DelahayeXavier DelahayeCEO

It's not my profession - I'm a web developer and technical SEO specialist. I needed a simple and effective tool at a reasonable price. Look no further: Emelia meets all of these criteria.

Emile MoureauEmile MoureauCo-founder

I was looking for a simple and effective tool to conduct my prospecting campaigns. Emelia is the perfect cold mailing tool!

Estelle KaraouniEstelle KaraouniBusiness Development Manager

The tool is comprehensive, easy to use, and reasonably priced. No frills, just what I need to perform well on my cold mailing campaigns.

Thomas LucyThomas LucyGrowth Manager

It's not my profession - I'm a web developer and technical SEO specialist. I needed a simple and effective tool at a reasonable price. Look no further: Emelia meets all of these criteria.

Emile MoureauEmile MoureauCo-founder

I was looking for a simple and effective tool to conduct my prospecting campaigns. Emelia is the perfect cold mailing tool!

Estelle KaraouniEstelle KaraouniBusiness Development Manager

The tool is comprehensive, easy to use, and reasonably priced. No frills, just what I need to perform well on my cold mailing campaigns.

Thomas LucyThomas LucyGrowth Manager

It's not my profession - I'm a web developer and technical SEO specialist. I needed a simple and effective tool at a reasonable price. Look no further: Emelia meets all of these criteria.

Emile MoureauEmile MoureauCo-founder

I was looking for a simple and effective tool to conduct my prospecting campaigns. Emelia is the perfect cold mailing tool!

Estelle KaraouniEstelle KaraouniBusiness Development Manager

The tool is comprehensive, easy to use, and reasonably priced. No frills, just what I need to perform well on my cold mailing campaigns.

Thomas LucyThomas LucyGrowth Manager

It's not my profession - I'm a web developer and technical SEO specialist. I needed a simple and effective tool at a reasonable price. Look no further: Emelia meets all of these criteria.

Emile MoureauEmile MoureauCo-founder

I was looking for a simple and effective tool to conduct my prospecting campaigns. Emelia is the perfect cold mailing tool!

Estelle KaraouniEstelle KaraouniBusiness Development Manager

The tool is comprehensive, easy to use, and reasonably priced. No frills, just what I need to perform well on my cold mailing campaigns.

Thomas LucyThomas LucyGrowth Manager

It's not my profession - I'm a web developer and technical SEO specialist. I needed a simple and effective tool at a reasonable price. Look no further: Emelia meets all of these criteria.

Emile MoureauEmile MoureauCo-founder

I was looking for a simple and effective tool to conduct my prospecting campaigns. Emelia is the perfect cold mailing tool!

Estelle KaraouniEstelle KaraouniBusiness Development Manager

The tool is comprehensive, easy to use, and reasonably priced. No frills, just what I need to perform well on my cold mailing campaigns.

Thomas LucyThomas LucyGrowth Manager

It's not my profession - I'm a web developer and technical SEO specialist. I needed a simple and effective tool at a reasonable price. Look no further: Emelia meets all of these criteria.

Emile MoureauEmile MoureauCo-founder

I was looking for a simple and effective tool to conduct my prospecting campaigns. Emelia is the perfect cold mailing tool!

Estelle KaraouniEstelle KaraouniBusiness Development Manager

The tool is comprehensive, easy to use, and reasonably priced. No frills, just what I need to perform well on my cold mailing campaigns.

Thomas LucyThomas LucyGrowth Manager

Keep email and LinkedIn, drop the per-user bill

Emelia covers 1 to 10 LinkedIn accounts and up to unlimited mailboxes in three plans, from $37 a month.

7-day free trial · No credit card