Our verdict in short
- Overall rating
- 4.6/5 on G2, 4.6/5 on Capterra, 4.7/5 on Trustpilot.
- Users love
- How easy it is to start, advanced personalisation and the multichannel sequence builder.
- Users criticise
- The price once the team grows, credits that run out, paid add-ons and uneven support.
- Built for
- Teams that use every channel (email, LinkedIn, calls, WhatsApp) and a lead database in one tool, priced per user.
- Not worth it if
- You mainly do email + LinkedIn: you will pay $109 per user for channels you don't use.
lemlist reviews and ratings on G2, Capterra and Trustpilot
lemlist is one of the best-rated tools in its category. Ratings are high and stable, but they hide a clear split between happy users and frustrated ones.
Most praised
- Easy to get started
- Personalised images and landing pages
- Clear multichannel sequences
- Friendly, reactive support
- lemwarm included
Most criticised
- Price per user with LinkedIn
- Credits consumed quickly
- Add-ons billed on top
- Bugs after updates
- Support outside office hours
Capterra detailed scores
- Ease of use
- 4.5/5
- Customer service
- 4.6/5
- Features
- 4.4/5
- Value for money
- 4.6/5
What users like about lemlist
Easy to get started
Reviewers often highlight how quickly they launched their first campaign. The interface is clear and templates help you start without a blank page.
Personalisation
lemlist made its name with personalised images and landing pages (the prospect's name or logo inside an image). It is still one of its most cited strengths.
Multichannel sequences
Mixing email, LinkedIn and calls in the same sequence, with conditions, is often described as simple and visual.
Support
Support is regularly praised for being fast and friendly, with agents often named in reviews.
lemlist cons: what reviewers complain about
The price as the team grows
LinkedIn is only available on the Multichannel plan, at $109 per user per month. For a team, the bill grows quickly: this is the most frequent complaint.
Credits and add-ons
Credits (to find emails and phone numbers) run out quickly, and several add-ons are billed on top: extra senders, WhatsApp, phone numbers. Some users only discover them after signing up.
Bugs and interface changes
Some reviews mention bugs after updates and features that changed or disappeared without much warning.
Uneven support
Alongside the praise, some users report slower answers outside European office hours and a first line that is not always technical.
Billing and cancellation
lemlist does not refund unused fees, even pro rata. A few Trustpilot reviews also report charges after cancellation: check your settings carefully when you cancel.
Our verdict: is lemlist worth it?
lemlist is a mature, well-designed platform, built for teams that use everything it offers: calls, SMS, WhatsApp and the built-in database alongside email and LinkedIn, at a per-user price once LinkedIn is involved.
No, if you mainly prospect by email and LinkedIn. In that case you pay a per-user price for channels you don't use. A tool focused on these two channels will cost several times less: for example $97/month with Emelia for 3 LinkedIn accounts and up to 15 mailboxes, versus $327/month with lemlist.
If lemlist is not right for you
- 1
Best for: Escaping the per-user LinkedIn billUnlimited sending and a price per account, not per user.
- NoBuilt-in B2B contact database
- YesCold email from your own mailboxes
- YesLinkedIn automation
- Price
- from $37/month
- 2
Best for: Agencies that only send emailBuilt for agencies sending from many mailboxes.
- NoLinkedIn automation
- YesCold email from your own mailboxes
- NoEmail and LinkedIn in one sequence
- Price
- $47/month (Growth plan · 5,000 emails a month · unlimited mailboxes)
- 3
Best for: Newcomers to LinkedIn prospectingSimple LinkedIn automation for small teams.
- NoMailbox warm-up included
- YesCold email from your own mailboxes
- YesLinkedIn automation
- Price
- $69/month per licence (Business plan)
lemlist review FAQ
Yes, it is one of the best-rated tools in its category (4.6/5 on G2). Its main weaknesses are the price per user with LinkedIn, credits and add-ons.
Yes. lemlist is made by lempire, a company based in Paris, and has been on the market since 2018. It claims SOC 2 certification.
Any LinkedIn automation carries a risk of restriction. lemlist recommends staying around 20 invitations per day. The same precautions apply to every tool.
Its price pays for calls, SMS, WhatsApp and a built-in database, billed per user once LinkedIn is involved. If you mainly do email and LinkedIn, Emelia, billed per account rather than per user, costs much less: $97/month for 3 LinkedIn accounts, versus $327/month with lemlist.
4.6/5 from more than 2,200 reviews at the time of writing. It is also rated 4.6/5 on Capterra and 4.7/5 on Trustpilot.
Emelia features: Multichannel outreach · Cold email · LinkedIn automation · Emelia pricing
Emelia is a lemlist competitor. We have tried to stay fair: every figure about lemlist comes from its own website or public review sites.

