lemlist
lemlist vs Instantly

lemlist vs Instantly: which one should you choose?

lemlist is a multichannel platform; Instantly is a cold email volume specialist. Here is how they compare on price, sending volume and channels.

Checked on October 6, 2026 by Niels

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lemlist
  • Email, LinkedIn and calls
  • $69/month for ≈ 44,000 emails (Email plan)
  • LinkedIn on Multichannel
Instantly
  • Cold email at volume
  • $97/month for the same volume (Hypergrowth)
  • No LinkedIn automation
Emelia
  • Email + LinkedIn on every plan
  • $97/month for the same volume (Grow, 50 mailboxes)
  • Volume set by your mailboxes (3 / 50 / unlimited)

The quick answer: lemlist or Instantly

Main difference
lemlist does email, LinkedIn and calls. Instantly focuses on sending a lot of cold email from many mailboxes, with no LinkedIn automation.
Price
For about 44,000 emails a month (50 mailboxes): $97/month at Emelia (Grow), with 3 LinkedIn accounts, warm-up and the finder included; $69/month at lemlist (Email plan, 50,000 emails, no LinkedIn) and $97/month at Instantly (Hypergrowth, no LinkedIn).
Emelia
Email and LinkedIn in the same sequences: volume set by your mailboxes (3 / 50 / unlimited), from $37/month.
lemlist
Email with LinkedIn, calls and personalised images, LinkedIn on the per-user Multichannel plan.
Instantly
Cold email only, built to spread sending volume across many mailboxes.

Sending volume, mailboxes and LinkedIn: lemlist vs Instantly vs Emelia

Prices billed monthly. Instantly has no euro price list: everything is in US dollars.

Price and volume

50 mailboxes (≈ 44,000 emails/month), email only

lemlist$69 (Email, 50,000 emails)
Instantly$97 (Hypergrowth, 100,000+ emails)
Emelia$97 (Grow, 50 mailboxes, 3 LinkedIn)

≈ 100,000 emails/month, email only

lemlist$89 (Email, 100,000 emails)
Instantly$97 (Hypergrowth, 100,000+ emails)
Emelia$297 (Scale, unlimited mailboxes, 10 LinkedIn)

Email mailboxes

lemlistUnlimited on the Email plan
InstantlyUnlimited
Emelia3 / 50 / unlimited

Pricing model

lemlistPer team (Email) or per user (Multichannel)
InstantlyBy sending volume (emails a month, contacts loaded), one subscription per workspace; data, CRM and placement tests sold separately
EmeliaPer account: sending, warm-up and finder included

Channels and data

LinkedIn automation

lemlistMultichannel plan
InstantlyNo (the CRM only opens the LinkedIn profile)
EmeliaAll plans

Calls and SMS

lemlistMultichannel plan
InstantlyVia the CRM module, sold separately, plus usage fees
EmeliaPhone numbers found by waterfall enrichment (50 credits each, refunded if none is found); call tasks, the call happens in your phone tool

Lead database

lemlist650M+ contacts, paid in credits
InstantlySeparate credits subscription, from $9/month
EmeliaSales Navigator exports + email and phone finders

Email warm-up

lemlistIncluded
InstantlyIncluded
EmeliaIncluded

Trial

Free trial

lemlist14 days, no card, 50 emails/day
Instantly14 days, no card, 1,000 emails
Emelia7 days, no card

Excluding VAT. Checked on each vendor's pricing page and help center on October 6, 2026.

The key differences

Philosophy

Instantly is built for one thing: sending large volumes of cold email from many mailboxes, with warm-up included. lemlist is broader: email, LinkedIn, calls, SMS and a database in one place.

LinkedIn

This is the biggest gap. lemlist automates LinkedIn (visits, invitations, messages) on its Multichannel plan. Instantly has no LinkedIn steps in its sequences; in its CRM, a separate subscription, the only LinkedIn feature its help center documents is a "Connect" button that opens the contact’s profile.

Modular pricing at Instantly

Instantly's sending plans do not include the lead database, the AI agents or the CRM: each is a separate subscription (credits from $9/month, CRM from $47/month). The full stack can end up costing more than the entry price suggests.

Volume

lemlist's Email plan starts with 50,000 emails per month for $69. Instantly starts lower (5,000 emails for $47) and goes up to 500,000 emails for $358.

lemlist, Instantly and Emelia: what each one is built for

Emelia

  • Email and LinkedIn in the same sequences.
  • Sending, warm-up and finder in one price.
  • Up to 50 mailboxes (Grow) or unlimited (Scale), without paying per seat.

lemlist

  • LinkedIn and calls next to email, on the per-user Multichannel plan.
  • Personalised images and landing pages.
  • A built-in database, paid in credits.

Instantly

  • Cold email only, no LinkedIn steps.
  • Many mailboxes per workspace, a common setup for agencies.
  • Modules sold separately: lead data, CRM, placement tests.

Common questions on lemlist vs Instantly

Instantly's entry plan is cheaper ($47/month) but limited to 5,000 emails per month. For 50,000 emails, lemlist's Email plan costs $69/month and Instantly's next plan $97/month.

Not in its sequences: in its CRM, sold separately, the only LinkedIn feature its help center documents is a "Connect" button that opens the contact’s profile. lemlist and Emelia automate LinkedIn in sequences.

Emelia covers both channels for agencies: unlimited mailboxes and 10 LinkedIn accounts on Scale, 50 mailboxes and 3 accounts on Grow, never per user. Instantly also connects unlimited mailboxes but sends email only, and lemlist adds LinkedIn per user on its Multichannel plan.

Yes, both offer 14 days without a credit card, with sending limits during the trial.

Emelia: cold email and LinkedIn automation on every plan, with the volume set by your mailboxes, from $37/month for the whole account.

Emelia is a lemlist competitor. We have tried to stay fair: every figure about lemlist comes from its own website or public review sites.

At Findcustomer.io, we aim to democratize growth marketing and make it available to all businesses at a low cost. Emelia is a highly effective cold mailing tool at an unbeatable price.

Julien GalloJulien GalloCEO

A simple and affordable solution for setting up cold emailing to these prospects.

Anne ChénéAnne ChénéCEO

As the head of multiple businesses, using Emelia's cold mailing tool allows me to confidently manage my campaigns by combining performance and simplicity.

Xavier DelahayeXavier DelahayeCEO

At Findcustomer.io, we aim to democratize growth marketing and make it available to all businesses at a low cost. Emelia is a highly effective cold mailing tool at an unbeatable price.

Julien GalloJulien GalloCEO

A simple and affordable solution for setting up cold emailing to these prospects.

Anne ChénéAnne ChénéCEO

As the head of multiple businesses, using Emelia's cold mailing tool allows me to confidently manage my campaigns by combining performance and simplicity.

Xavier DelahayeXavier DelahayeCEO

At Findcustomer.io, we aim to democratize growth marketing and make it available to all businesses at a low cost. Emelia is a highly effective cold mailing tool at an unbeatable price.

Julien GalloJulien GalloCEO

A simple and affordable solution for setting up cold emailing to these prospects.

Anne ChénéAnne ChénéCEO

As the head of multiple businesses, using Emelia's cold mailing tool allows me to confidently manage my campaigns by combining performance and simplicity.

Xavier DelahayeXavier DelahayeCEO

At Findcustomer.io, we aim to democratize growth marketing and make it available to all businesses at a low cost. Emelia is a highly effective cold mailing tool at an unbeatable price.

Julien GalloJulien GalloCEO

A simple and affordable solution for setting up cold emailing to these prospects.

Anne ChénéAnne ChénéCEO

As the head of multiple businesses, using Emelia's cold mailing tool allows me to confidently manage my campaigns by combining performance and simplicity.

Xavier DelahayeXavier DelahayeCEO

At Findcustomer.io, we aim to democratize growth marketing and make it available to all businesses at a low cost. Emelia is a highly effective cold mailing tool at an unbeatable price.

Julien GalloJulien GalloCEO

A simple and affordable solution for setting up cold emailing to these prospects.

Anne ChénéAnne ChénéCEO

As the head of multiple businesses, using Emelia's cold mailing tool allows me to confidently manage my campaigns by combining performance and simplicity.

Xavier DelahayeXavier DelahayeCEO

At Findcustomer.io, we aim to democratize growth marketing and make it available to all businesses at a low cost. Emelia is a highly effective cold mailing tool at an unbeatable price.

Julien GalloJulien GalloCEO

A simple and affordable solution for setting up cold emailing to these prospects.

Anne ChénéAnne ChénéCEO

As the head of multiple businesses, using Emelia's cold mailing tool allows me to confidently manage my campaigns by combining performance and simplicity.

Xavier DelahayeXavier DelahayeCEO

It's not my profession - I'm a web developer and technical SEO specialist. I needed a simple and effective tool at a reasonable price. Look no further: Emelia meets all of these criteria.

Emile MoureauEmile MoureauCo-founder

I was looking for a simple and effective tool to conduct my prospecting campaigns. Emelia is the perfect cold mailing tool!

Estelle KaraouniEstelle KaraouniBusiness Development Manager

The tool is comprehensive, easy to use, and reasonably priced. No frills, just what I need to perform well on my cold mailing campaigns.

Thomas LucyThomas LucyGrowth Manager

It's not my profession - I'm a web developer and technical SEO specialist. I needed a simple and effective tool at a reasonable price. Look no further: Emelia meets all of these criteria.

Emile MoureauEmile MoureauCo-founder

I was looking for a simple and effective tool to conduct my prospecting campaigns. Emelia is the perfect cold mailing tool!

Estelle KaraouniEstelle KaraouniBusiness Development Manager

The tool is comprehensive, easy to use, and reasonably priced. No frills, just what I need to perform well on my cold mailing campaigns.

Thomas LucyThomas LucyGrowth Manager

It's not my profession - I'm a web developer and technical SEO specialist. I needed a simple and effective tool at a reasonable price. Look no further: Emelia meets all of these criteria.

Emile MoureauEmile MoureauCo-founder

I was looking for a simple and effective tool to conduct my prospecting campaigns. Emelia is the perfect cold mailing tool!

Estelle KaraouniEstelle KaraouniBusiness Development Manager

The tool is comprehensive, easy to use, and reasonably priced. No frills, just what I need to perform well on my cold mailing campaigns.

Thomas LucyThomas LucyGrowth Manager

It's not my profession - I'm a web developer and technical SEO specialist. I needed a simple and effective tool at a reasonable price. Look no further: Emelia meets all of these criteria.

Emile MoureauEmile MoureauCo-founder

I was looking for a simple and effective tool to conduct my prospecting campaigns. Emelia is the perfect cold mailing tool!

Estelle KaraouniEstelle KaraouniBusiness Development Manager

The tool is comprehensive, easy to use, and reasonably priced. No frills, just what I need to perform well on my cold mailing campaigns.

Thomas LucyThomas LucyGrowth Manager

It's not my profession - I'm a web developer and technical SEO specialist. I needed a simple and effective tool at a reasonable price. Look no further: Emelia meets all of these criteria.

Emile MoureauEmile MoureauCo-founder

I was looking for a simple and effective tool to conduct my prospecting campaigns. Emelia is the perfect cold mailing tool!

Estelle KaraouniEstelle KaraouniBusiness Development Manager

The tool is comprehensive, easy to use, and reasonably priced. No frills, just what I need to perform well on my cold mailing campaigns.

Thomas LucyThomas LucyGrowth Manager

It's not my profession - I'm a web developer and technical SEO specialist. I needed a simple and effective tool at a reasonable price. Look no further: Emelia meets all of these criteria.

Emile MoureauEmile MoureauCo-founder

I was looking for a simple and effective tool to conduct my prospecting campaigns. Emelia is the perfect cold mailing tool!

Estelle KaraouniEstelle KaraouniBusiness Development Manager

The tool is comprehensive, easy to use, and reasonably priced. No frills, just what I need to perform well on my cold mailing campaigns.

Thomas LucyThomas LucyGrowth Manager

Cold email and LinkedIn, one fixed price

Volume set by your mailboxes (3 / 50 / unlimited), warm-up, LinkedIn and finder from $37/month.

7-day free trial · No credit card