lemlist vs Instantly

lemlist vs Instantly: which one should you choose?

lemlist is a multichannel platform; Instantly is a cold email volume specialist. Here is how they compare on price, sending volume and channels.

By the Emelia team · Updated September 29, 2026

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lemlist
  • Email, LinkedIn and calls
  • From €69/month (50,000 emails)
  • LinkedIn on Multichannel
Instantly
  • Cold email at volume
  • From $47/month (5,000 emails)
  • No LinkedIn automation
Emelia
  • Email + LinkedIn on every plan
  • From €37/month
  • Volume set by your mailboxes (3 / 50 / unlimited)

lemlist vs Instantly in short

Main difference
lemlist does email, LinkedIn and calls. Instantly focuses on sending a lot of cold email from many mailboxes, with no LinkedIn automation.
Price
Instantly starts at $47/month (5,000 emails), lemlist at €69/month (50,000 emails). Both are billed per workspace or team for email.
Choose lemlist if
You want LinkedIn, calls or personalised images alongside email.
Choose Instantly if
You only do cold email and want to scale sending volume across many mailboxes.
Third option
Emelia if you want email and LinkedIn: no sending cap, your volume depends on your mailboxes (3, 50 or unlimited), from €37/month.

lemlist vs Instantly vs Emelia: side by side

Prices billed monthly. Instantly only bills in US dollars.

Price and volume

Cheapest plan

lemlist€69 (50,000 emails)
Instantly$47 (5,000 emails, 1,000 contacts)
Emelia€37 (3 mailboxes, LinkedIn)

Next plan up

lemlist€89 (100,000 emails)
Instantly$97 (100,000+ emails)
Emelia€97 (50 mailboxes, 3 LinkedIn)

Email mailboxes

lemlistUnlimited on the Email plan
InstantlyUnlimited
Emelia3 / 50 / unlimited

Pricing model

lemlistPer team (Email) or per user (Multichannel)
InstantlyPer workspace; data and CRM sold separately
EmeliaPer account: sending, warm-up and finder included

Channels and data

LinkedIn automation

lemlistMultichannel plan
InstantlyNo (manual button in the CRM)
EmeliaAll plans

Calls and SMS

lemlistMultichannel plan
InstantlyVia the CRM module (from $47/month) and usage fees
EmeliaCall tasks only

Lead database

lemlist650M+ contacts, paid in credits
InstantlySeparate credits subscription, from $9/month
EmeliaSales Navigator scraping + finder

Email warm-up

lemlistIncluded
InstantlyIncluded
EmeliaIncluded

Trial

Free trial

lemlist14 days, no card, 50 emails/day
Instantly14 days, no card, 1,000 emails
Emelia7 days, no card

Excluding VAT. Checked on each vendor's pricing page on September 29, 2026.

The key differences

Philosophy

Instantly is built for one thing: sending large volumes of cold email from many mailboxes, with warm-up included. lemlist is broader: email, LinkedIn, calls, SMS and a database in one place.

LinkedIn

This is the biggest gap. lemlist automates LinkedIn (visits, invitations, messages) on its Multichannel plan. Instantly has no automated LinkedIn steps, only a manual connect button in its CRM.

Modular pricing at Instantly

Instantly's sending plans do not include the lead database, the AI agents or the CRM: each is a separate subscription (credits from $9/month, CRM from $47/month). The full stack can end up costing more than the entry price suggests.

Volume

lemlist's Email plan starts with 50,000 emails per month for €69. Instantly starts lower (5,000 emails for $47) and goes up to 500,000 emails for $358.

lemlist or Instantly: which one should you choose?

lemlist

  • You want LinkedIn and calls with your emails.
  • You value personalised images and landing pages.
  • You want a built-in database in the same plan.

Instantly

  • You only do cold email.
  • You run many mailboxes, often as an agency.
  • You are comfortable adding modules as you grow.

Emelia

  • You want email and LinkedIn in the same sequences.
  • You want sending, warm-up and finder in one price.
  • You want up to 50 mailboxes (Grow) or unlimited (Scale) without paying per seat.

lemlist vs Instantly FAQ

Instantly's entry plan is cheaper ($47/month) but limited to 5,000 emails per month. For 50,000 emails, lemlist's Email plan costs €69/month and Instantly's next plan $97/month.

Not in an automated way: Instantly only offers a manual LinkedIn connect button in its CRM. lemlist and Emelia automate LinkedIn in sequences.

For pure cold email at volume, Instantly is popular with agencies thanks to unlimited mailboxes. If clients also want LinkedIn, lemlist or Emelia are better suited.

Yes, both offer 14 days without a credit card, with sending limits during the trial.

Emelia: cold email and LinkedIn automation on every plan, with the volume set by your mailboxes, from €37/month for the whole account.

Emelia is a lemlist competitor. We have tried to stay fair: every figure about lemlist comes from its own website or public review sites.

At Findcustomer.io, we aim to democratize growth marketing and make it available to all businesses at a low cost. Emelia is a highly effective cold mailing tool at an unbeatable price.

Julien GalloJulien GalloCEO

A simple and affordable solution for setting up cold emailing to these prospects.

Anne ChénéAnne ChénéCEO

As the head of multiple businesses, using Emelia's cold mailing tool allows me to confidently manage my campaigns by combining performance and simplicity.

Xavier DelahayeXavier DelahayeCEO

At Findcustomer.io, we aim to democratize growth marketing and make it available to all businesses at a low cost. Emelia is a highly effective cold mailing tool at an unbeatable price.

Julien GalloJulien GalloCEO

A simple and affordable solution for setting up cold emailing to these prospects.

Anne ChénéAnne ChénéCEO

As the head of multiple businesses, using Emelia's cold mailing tool allows me to confidently manage my campaigns by combining performance and simplicity.

Xavier DelahayeXavier DelahayeCEO

At Findcustomer.io, we aim to democratize growth marketing and make it available to all businesses at a low cost. Emelia is a highly effective cold mailing tool at an unbeatable price.

Julien GalloJulien GalloCEO

A simple and affordable solution for setting up cold emailing to these prospects.

Anne ChénéAnne ChénéCEO

As the head of multiple businesses, using Emelia's cold mailing tool allows me to confidently manage my campaigns by combining performance and simplicity.

Xavier DelahayeXavier DelahayeCEO

At Findcustomer.io, we aim to democratize growth marketing and make it available to all businesses at a low cost. Emelia is a highly effective cold mailing tool at an unbeatable price.

Julien GalloJulien GalloCEO

A simple and affordable solution for setting up cold emailing to these prospects.

Anne ChénéAnne ChénéCEO

As the head of multiple businesses, using Emelia's cold mailing tool allows me to confidently manage my campaigns by combining performance and simplicity.

Xavier DelahayeXavier DelahayeCEO

At Findcustomer.io, we aim to democratize growth marketing and make it available to all businesses at a low cost. Emelia is a highly effective cold mailing tool at an unbeatable price.

Julien GalloJulien GalloCEO

A simple and affordable solution for setting up cold emailing to these prospects.

Anne ChénéAnne ChénéCEO

As the head of multiple businesses, using Emelia's cold mailing tool allows me to confidently manage my campaigns by combining performance and simplicity.

Xavier DelahayeXavier DelahayeCEO

At Findcustomer.io, we aim to democratize growth marketing and make it available to all businesses at a low cost. Emelia is a highly effective cold mailing tool at an unbeatable price.

Julien GalloJulien GalloCEO

A simple and affordable solution for setting up cold emailing to these prospects.

Anne ChénéAnne ChénéCEO

As the head of multiple businesses, using Emelia's cold mailing tool allows me to confidently manage my campaigns by combining performance and simplicity.

Xavier DelahayeXavier DelahayeCEO

It's not my profession - I'm a web developer and technical SEO specialist. I needed a simple and effective tool at a reasonable price. Look no further: Emelia meets all of these criteria.

Emile MoureauEmile MoureauCo-founder

I was looking for a simple and effective tool to conduct my prospecting campaigns. Emelia is the perfect cold mailing tool!

Estelle KaraouniEstelle KaraouniBusiness Development Manager

The tool is comprehensive, easy to use, and reasonably priced. No frills, just what I need to perform well on my cold mailing campaigns.

Thomas LucyThomas LucyGrowth Manager

It's not my profession - I'm a web developer and technical SEO specialist. I needed a simple and effective tool at a reasonable price. Look no further: Emelia meets all of these criteria.

Emile MoureauEmile MoureauCo-founder

I was looking for a simple and effective tool to conduct my prospecting campaigns. Emelia is the perfect cold mailing tool!

Estelle KaraouniEstelle KaraouniBusiness Development Manager

The tool is comprehensive, easy to use, and reasonably priced. No frills, just what I need to perform well on my cold mailing campaigns.

Thomas LucyThomas LucyGrowth Manager

It's not my profession - I'm a web developer and technical SEO specialist. I needed a simple and effective tool at a reasonable price. Look no further: Emelia meets all of these criteria.

Emile MoureauEmile MoureauCo-founder

I was looking for a simple and effective tool to conduct my prospecting campaigns. Emelia is the perfect cold mailing tool!

Estelle KaraouniEstelle KaraouniBusiness Development Manager

The tool is comprehensive, easy to use, and reasonably priced. No frills, just what I need to perform well on my cold mailing campaigns.

Thomas LucyThomas LucyGrowth Manager

It's not my profession - I'm a web developer and technical SEO specialist. I needed a simple and effective tool at a reasonable price. Look no further: Emelia meets all of these criteria.

Emile MoureauEmile MoureauCo-founder

I was looking for a simple and effective tool to conduct my prospecting campaigns. Emelia is the perfect cold mailing tool!

Estelle KaraouniEstelle KaraouniBusiness Development Manager

The tool is comprehensive, easy to use, and reasonably priced. No frills, just what I need to perform well on my cold mailing campaigns.

Thomas LucyThomas LucyGrowth Manager

It's not my profession - I'm a web developer and technical SEO specialist. I needed a simple and effective tool at a reasonable price. Look no further: Emelia meets all of these criteria.

Emile MoureauEmile MoureauCo-founder

I was looking for a simple and effective tool to conduct my prospecting campaigns. Emelia is the perfect cold mailing tool!

Estelle KaraouniEstelle KaraouniBusiness Development Manager

The tool is comprehensive, easy to use, and reasonably priced. No frills, just what I need to perform well on my cold mailing campaigns.

Thomas LucyThomas LucyGrowth Manager

It's not my profession - I'm a web developer and technical SEO specialist. I needed a simple and effective tool at a reasonable price. Look no further: Emelia meets all of these criteria.

Emile MoureauEmile MoureauCo-founder

I was looking for a simple and effective tool to conduct my prospecting campaigns. Emelia is the perfect cold mailing tool!

Estelle KaraouniEstelle KaraouniBusiness Development Manager

The tool is comprehensive, easy to use, and reasonably priced. No frills, just what I need to perform well on my cold mailing campaigns.

Thomas LucyThomas LucyGrowth Manager

Cold email and LinkedIn, one fixed price

Unlimited sending, warm-up, LinkedIn and finder from €37/month.

7-day free trial · No credit card