lemlist vs Instantly in short
- Main difference
- lemlist does email, LinkedIn and calls. Instantly focuses on sending a lot of cold email from many mailboxes, with no LinkedIn automation.
- Price
- Instantly starts at $47/month (5,000 emails), lemlist at €69/month (50,000 emails). Both are billed per workspace or team for email.
- Choose lemlist if
- You want LinkedIn, calls or personalised images alongside email.
- Choose Instantly if
- You only do cold email and want to scale sending volume across many mailboxes.
- Third option
- Emelia if you want email and LinkedIn: no sending cap, your volume depends on your mailboxes (3, 50 or unlimited), from €37/month.
lemlist vs Instantly vs Emelia: side by side
Prices billed monthly. Instantly only bills in US dollars.
Price and volume
Cheapest plan
Next plan up
Email mailboxes
Pricing model
Channels and data
LinkedIn automation
Calls and SMS
Lead database
Email warm-up
Trial
Free trial
Excluding VAT. Checked on each vendor's pricing page on September 29, 2026.
The key differences
Philosophy
Instantly is built for one thing: sending large volumes of cold email from many mailboxes, with warm-up included. lemlist is broader: email, LinkedIn, calls, SMS and a database in one place.
This is the biggest gap. lemlist automates LinkedIn (visits, invitations, messages) on its Multichannel plan. Instantly has no automated LinkedIn steps, only a manual connect button in its CRM.
Modular pricing at Instantly
Instantly's sending plans do not include the lead database, the AI agents or the CRM: each is a separate subscription (credits from $9/month, CRM from $47/month). The full stack can end up costing more than the entry price suggests.
Volume
lemlist's Email plan starts with 50,000 emails per month for €69. Instantly starts lower (5,000 emails for $47) and goes up to 500,000 emails for $358.
lemlist or Instantly: which one should you choose?
lemlist
- You want LinkedIn and calls with your emails.
- You value personalised images and landing pages.
- You want a built-in database in the same plan.
Instantly
- You only do cold email.
- You run many mailboxes, often as an agency.
- You are comfortable adding modules as you grow.
Emelia
- You want email and LinkedIn in the same sequences.
- You want sending, warm-up and finder in one price.
- You want up to 50 mailboxes (Grow) or unlimited (Scale) without paying per seat.
lemlist vs Instantly FAQ
Instantly's entry plan is cheaper ($47/month) but limited to 5,000 emails per month. For 50,000 emails, lemlist's Email plan costs €69/month and Instantly's next plan $97/month.
Not in an automated way: Instantly only offers a manual LinkedIn connect button in its CRM. lemlist and Emelia automate LinkedIn in sequences.
For pure cold email at volume, Instantly is popular with agencies thanks to unlimited mailboxes. If clients also want LinkedIn, lemlist or Emelia are better suited.
Yes, both offer 14 days without a credit card, with sending limits during the trial.
Emelia: cold email and LinkedIn automation on every plan, with the volume set by your mailboxes, from €37/month for the whole account.
Emelia is a lemlist competitor. We have tried to stay fair: every figure about lemlist comes from its own website or public review sites.