lemlist
lemlist vs Instantly

lemlist vs Instantly: multichannel versus high-volume cold email

lemlist is a multichannel platform; Instantly is a cold email volume specialist. Here is how they compare on price, sending volume and channels.

Checked on October 6, 2026 by Niels

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lemlist
  • Email, LinkedIn and calls
  • LinkedIn: $109 per seat, 5 mailboxes per seat
  • 5 credits per email found
Instantly
  • Cold email at volume
  • No LinkedIn automation
  • Lead data sold separately (credits from $9/month), CRM from Hypergrowth
Emelia
  • Email + LinkedIn on every plan
  • 3 accounts + 50 mailboxes: $97/month
  • 1 credit per email found

The quick answer: lemlist or Instantly

Main difference
lemlist does email, LinkedIn and calls. Instantly focuses on sending a lot of cold email from many mailboxes, with no LinkedIn automation.
Price, finding emails included
For about 44,000 emails a month (50 mailboxes) and 10,000 emails found: $196/month at Emelia (Grow plus a 10,000-credit pack), with 3 LinkedIn accounts; $510/month at lemlist (Email plan plus 50,000 credits, no LinkedIn). Instantly sells its lead data as a separate credits subscription.
Emelia
Email and LinkedIn in the same sequences: volume set by your mailboxes (3 / 50 / unlimited), from $37/month.
lemlist
Email with LinkedIn, calls and personalised images, LinkedIn on the per-user Multichannel plan.
Instantly
Cold email only, built to spread sending volume across many mailboxes.

Sending volume, mailboxes and LinkedIn: lemlist vs Instantly vs Emelia

Prices billed monthly. Instantly has no euro price list: everything is in US dollars.

Price and volume

50 mailboxes (≈ 44,000 emails/month), email only

lemlist$69 (Email, 50,000 emails)
Instantly$107 (Hypergrowth, 100,000+ emails)
Emelia$97 (Grow, 50 mailboxes, 3 LinkedIn)

≈ 100,000 emails/month, email only

lemlist$89 (Email, 100,000 emails)
Instantly$107 (Hypergrowth, 100,000+ emails)
Emelia$297 (Scale, unlimited mailboxes, 10 LinkedIn)

Email mailboxes

lemlistUnlimited on the Email plan
InstantlyUnlimited
Emelia3 / 50 / unlimited

Pricing model

lemlistPer team (Email) or per user (Multichannel)
InstantlyBy sending volume (emails a month, contacts loaded), one subscription per workspace; data and placement tests sold separately, CRM from Hypergrowth
EmeliaPer account: sending, warm-up and finder included

Channels and data

LinkedIn automation

lemlistMultichannel plan
InstantlyNo (the CRM only opens the LinkedIn profile)
EmeliaAll plans

Calls and SMS

lemlistMultichannel plan
InstantlyVia the CRM, from Hypergrowth up, plus usage fees
EmeliaPhone numbers found by waterfall enrichment (50 credits each, refunded if none is found); call tasks, the call happens in your phone tool

Lead database

lemlist650M+ contacts, paid in credits
InstantlySeparate credits subscription, from $9/month
EmeliaSales Navigator exports + email and phone finders

Email warm-up

lemlistIncluded
InstantlyIncluded
EmeliaIncluded

Cost of an email found (10,000 found a month)

lemlist≈ $0.044 (5 credits each)
Instantly≈ $0.030 (20,000 credits for $300/month, about 1.5 credits per email)
Emelia≈ $0.010 (1 credit each)

Trial

Free trial

lemlist14 days, no card, 50 emails/day
Instantly14 days, no card, 1,000 emails
Emelia7 days, no card

Excluding VAT. Checked on each vendor's pricing page and help center on October 6, 2026.

Emelia: email and LinkedIn in one plan, against lemlist and Instantly

If you prospect by email and on LinkedIn, Emelia puts both in one subscription: Grow, at $97/month, includes 50 mailboxes and 3 LinkedIn accounts. At lemlist, the same need takes the Multichannel plan, billed per user. Instantly has no LinkedIn step: its price only covers the email side.

Email and LinkedIn, billed monthly

3 LinkedIn accounts, 50 mailboxes

lemlist$642 (3 Multichannel licences + 35 extra mailboxes)
InstantlyNo LinkedIn: $194 for email alone (Hypergrowth + 1 add-on)
Emelia$97 (Grow)

10 LinkedIn accounts, 100 mailboxes

lemlist$1,540 (10 Multichannel licences + 50 extra mailboxes)
InstantlyNo LinkedIn: $358 for email alone (Light Speed)
Emelia$297 (Scale)

lemlist: 5 mailboxes per Multichannel licence, then $9 per extra mailbox a month. Instantly: the sending plan that covers these mailboxes’ emails, in US dollars, without LinkedIn. Emelia: LinkedIn accounts and mailboxes included in the plan. Monthly prices, excluding tax.

The key differences

Philosophy

Instantly is built for one thing: sending large volumes of cold email from many mailboxes, with warm-up included. lemlist is broader: email, LinkedIn, calls, SMS and a database in one place.

LinkedIn

This is the biggest gap. lemlist automates LinkedIn (visits, invitations, messages) on its Multichannel plan. Instantly has no LinkedIn steps in its sequences; in its CRM, part of Hypergrowth and the plans above, the only LinkedIn feature its help center documents is a "Connect" button that opens the contact’s profile.

Modular pricing at Instantly

Instantly's sending plans do not include the lead database or the AI agents, which run on a separate credits subscription (from $9/month), and its CRM only comes with Hypergrowth ($107/month) and above. The full stack can end up costing more than the entry price suggests.

Volume

lemlist's Email plan starts with 50,000 emails per month for $69. Instantly starts lower (5,000 emails for $47) and goes up to 500,000 emails for $358.

lemlist, Instantly and Emelia: what each one is built for

Emelia

  • Email and LinkedIn in the same sequences.
  • Sending, warm-up and finder in one price.
  • Up to 50 mailboxes (Grow) or unlimited (Scale), without paying per seat.

lemlist

  • LinkedIn and calls next to email, on the per-user Multichannel plan.
  • Personalised images and landing pages.
  • A built-in database, paid in credits.

Instantly

  • Cold email only, no LinkedIn steps.
  • Many mailboxes per workspace, a common setup for agencies.
  • Modules sold separately: lead data and placement tests; the CRM waits for Hypergrowth.

Common questions on lemlist vs Instantly

Instantly's entry plan is cheaper ($47/month) but limited to 5,000 emails per month. For 50,000 emails, lemlist's Email plan costs $69/month and Instantly's next plan $107/month.

Not in its sequences: in its CRM, which starts on the Hypergrowth plan, the only LinkedIn feature its help center documents is a "Connect" button that opens the contact’s profile. lemlist and Emelia automate LinkedIn in sequences.

Emelia covers both channels for agencies: unlimited mailboxes and 10 LinkedIn accounts on Scale, 50 mailboxes and 3 accounts on Grow, never per user. Instantly also connects unlimited mailboxes but sends email only, and lemlist adds LinkedIn per user on its Multichannel plan.

Yes, both offer 14 days without a credit card, with sending limits during the trial.

Emelia: cold email and LinkedIn automation on every plan, with the volume set by your mailboxes, from $37/month for the whole account.

Emelia is a lemlist competitor. We have tried to stay fair: every figure about lemlist comes from its own website or public review sites.

At Findcustomer.io, we aim to democratize growth marketing and make it available to all businesses at a low cost. Emelia is a highly effective cold mailing tool at an unbeatable price.

Julien GalloJulien GalloCEO

A simple and affordable solution for setting up cold emailing to these prospects.

Anne ChénéAnne ChénéCEO

As the head of multiple businesses, using Emelia's cold mailing tool allows me to confidently manage my campaigns by combining performance and simplicity.

Xavier DelahayeXavier DelahayeCEO

At Findcustomer.io, we aim to democratize growth marketing and make it available to all businesses at a low cost. Emelia is a highly effective cold mailing tool at an unbeatable price.

Julien GalloJulien GalloCEO

A simple and affordable solution for setting up cold emailing to these prospects.

Anne ChénéAnne ChénéCEO

As the head of multiple businesses, using Emelia's cold mailing tool allows me to confidently manage my campaigns by combining performance and simplicity.

Xavier DelahayeXavier DelahayeCEO

At Findcustomer.io, we aim to democratize growth marketing and make it available to all businesses at a low cost. Emelia is a highly effective cold mailing tool at an unbeatable price.

Julien GalloJulien GalloCEO

A simple and affordable solution for setting up cold emailing to these prospects.

Anne ChénéAnne ChénéCEO

As the head of multiple businesses, using Emelia's cold mailing tool allows me to confidently manage my campaigns by combining performance and simplicity.

Xavier DelahayeXavier DelahayeCEO

At Findcustomer.io, we aim to democratize growth marketing and make it available to all businesses at a low cost. Emelia is a highly effective cold mailing tool at an unbeatable price.

Julien GalloJulien GalloCEO

A simple and affordable solution for setting up cold emailing to these prospects.

Anne ChénéAnne ChénéCEO

As the head of multiple businesses, using Emelia's cold mailing tool allows me to confidently manage my campaigns by combining performance and simplicity.

Xavier DelahayeXavier DelahayeCEO

At Findcustomer.io, we aim to democratize growth marketing and make it available to all businesses at a low cost. Emelia is a highly effective cold mailing tool at an unbeatable price.

Julien GalloJulien GalloCEO

A simple and affordable solution for setting up cold emailing to these prospects.

Anne ChénéAnne ChénéCEO

As the head of multiple businesses, using Emelia's cold mailing tool allows me to confidently manage my campaigns by combining performance and simplicity.

Xavier DelahayeXavier DelahayeCEO

At Findcustomer.io, we aim to democratize growth marketing and make it available to all businesses at a low cost. Emelia is a highly effective cold mailing tool at an unbeatable price.

Julien GalloJulien GalloCEO

A simple and affordable solution for setting up cold emailing to these prospects.

Anne ChénéAnne ChénéCEO

As the head of multiple businesses, using Emelia's cold mailing tool allows me to confidently manage my campaigns by combining performance and simplicity.

Xavier DelahayeXavier DelahayeCEO

It's not my profession - I'm a web developer and technical SEO specialist. I needed a simple and effective tool at a reasonable price. Look no further: Emelia meets all of these criteria.

Emile MoureauEmile MoureauCo-founder

I was looking for a simple and effective tool to conduct my prospecting campaigns. Emelia is the perfect cold mailing tool!

Estelle KaraouniEstelle KaraouniBusiness Development Manager

The tool is comprehensive, easy to use, and reasonably priced. No frills, just what I need to perform well on my cold mailing campaigns.

Thomas LucyThomas LucyGrowth Manager

It's not my profession - I'm a web developer and technical SEO specialist. I needed a simple and effective tool at a reasonable price. Look no further: Emelia meets all of these criteria.

Emile MoureauEmile MoureauCo-founder

I was looking for a simple and effective tool to conduct my prospecting campaigns. Emelia is the perfect cold mailing tool!

Estelle KaraouniEstelle KaraouniBusiness Development Manager

The tool is comprehensive, easy to use, and reasonably priced. No frills, just what I need to perform well on my cold mailing campaigns.

Thomas LucyThomas LucyGrowth Manager

It's not my profession - I'm a web developer and technical SEO specialist. I needed a simple and effective tool at a reasonable price. Look no further: Emelia meets all of these criteria.

Emile MoureauEmile MoureauCo-founder

I was looking for a simple and effective tool to conduct my prospecting campaigns. Emelia is the perfect cold mailing tool!

Estelle KaraouniEstelle KaraouniBusiness Development Manager

The tool is comprehensive, easy to use, and reasonably priced. No frills, just what I need to perform well on my cold mailing campaigns.

Thomas LucyThomas LucyGrowth Manager

It's not my profession - I'm a web developer and technical SEO specialist. I needed a simple and effective tool at a reasonable price. Look no further: Emelia meets all of these criteria.

Emile MoureauEmile MoureauCo-founder

I was looking for a simple and effective tool to conduct my prospecting campaigns. Emelia is the perfect cold mailing tool!

Estelle KaraouniEstelle KaraouniBusiness Development Manager

The tool is comprehensive, easy to use, and reasonably priced. No frills, just what I need to perform well on my cold mailing campaigns.

Thomas LucyThomas LucyGrowth Manager

It's not my profession - I'm a web developer and technical SEO specialist. I needed a simple and effective tool at a reasonable price. Look no further: Emelia meets all of these criteria.

Emile MoureauEmile MoureauCo-founder

I was looking for a simple and effective tool to conduct my prospecting campaigns. Emelia is the perfect cold mailing tool!

Estelle KaraouniEstelle KaraouniBusiness Development Manager

The tool is comprehensive, easy to use, and reasonably priced. No frills, just what I need to perform well on my cold mailing campaigns.

Thomas LucyThomas LucyGrowth Manager

It's not my profession - I'm a web developer and technical SEO specialist. I needed a simple and effective tool at a reasonable price. Look no further: Emelia meets all of these criteria.

Emile MoureauEmile MoureauCo-founder

I was looking for a simple and effective tool to conduct my prospecting campaigns. Emelia is the perfect cold mailing tool!

Estelle KaraouniEstelle KaraouniBusiness Development Manager

The tool is comprehensive, easy to use, and reasonably priced. No frills, just what I need to perform well on my cold mailing campaigns.

Thomas LucyThomas LucyGrowth Manager

Cold email and LinkedIn, one fixed price

Volume set by your mailboxes (3 / 50 / unlimited), warm-up, LinkedIn and finder from $37/month.

7-day free trial · No credit card