Reply.io is good... but these 6 alternatives are better!

Reply.io is a powerful sales engagement platform designed to automate B2B prospecting campaigns across multiple channels such as email, LinkedIn, calls, SMS, and WhatsApp. Its key features include automated sequences, AI-assisted personalization, integration with CRMs such as HubSpot and Salesforce, and advanced analytics tools to track campaign performance. It particularly excels in outbound sales, with options such as email warm-up to optimize deliverability and add-ons for LinkedIn automation or calls/SMS. Reply.io is often praised for its ease of use and effectiveness in generating qualified leads, enabling sales teams to scale their efforts.

However, while Reply.io is a leading tool, its cost can be a barrier for small teams or startups. In comparison, alternatives such as Emelia.io offer similar features at more affordable prices, which may be more attractive for limited budgets while maintaining high performance.

That's why we'll first introduce Emelia.io, a powerful and much more affordable alternative, before exploring six other tools offering similar features.

Emelia.io is an all-in-one platform dedicated to B2B prospecting, offering a powerful combination of cold emailing, LinkedIn automation, data enrichment tools, and multi-channel prospecting. Compared to Reply.io, Emelia stands out with its simplified approach, ultra-competitive pricing, and exceptional deliverability, allowing users to create and launch impactful campaigns in record time thanks to a clear and intuitive interface.

• Ultra-personalized campaigns: Create tailored emails to capture your prospects' attention.

• A/B Testing: Test different versions to maximize your open and response rates.

• Multi-Senders: Vary the senders for better deliverability.

• Email Warmup: Ensure your emails land in the inbox, not in spam (deliverability scores up to 97%!).

Don't underestimate the importance of email warmup in Emelia! It's an essential step to boost the deliverability of your campaigns, avoid spam, and establish a solid sender reputation from the start.

• Secure Automation: Automatically connect with leads, visit their profiles, and send impactful messages.

• Flexible Scenarios: Set delays between each action (e.g., 2 days after a “Connect” to visit a profile).

• LK Sales Navigator Scraper: Extract thousands of qualified leads from LinkedIn Sales Navigator, with no limits or risk. Feel free to watch this video to learn how to scrape like a pro.

• Multichannel campaigns: Combine email and LinkedIn in customized scenarios.

• Advanced customization: Tailor each interaction to turn your prospects into customers.

• Continuous innovation: New features added every week to meet your needs.

• Email Finder: Get verified emails with a success rate of up to 80%, even for catch-all addresses.

• Phone Finder: For human and personal prospecting, we find the phone numbers of your future prospects using only their LinkedIn URL.

• Merged Inbox: Manage all responses to your campaigns (email, LinkedIn, etc.) from Emelia's single interface

• Seamless Connections: Synchronize Emelia with Zapier, Make, HubSpot, Pipedrive, n8n, and other CRMs to automate your workflows and save time.

Emelia offers transparent pricing tailored to all needs, whether you're a small team or a growing business. Several plans are available, allowing you to choose the one that best suits your business volume and goals: from flexible options to try out the tool at a lower cost, to comprehensive subscriptions offering access to all advanced features. Each plan includes a set of essential services to optimize your campaigns and ensure the best possible deliverability, with the option to adjust your plan as you grow.

But also a credit system for email and phone finder

A good tool is not enough: with Emelia, you get responsive and expert customer service, ready to guide you and turn your campaigns into success.

At Emelia, customer service is much more than just technical support: it's a true partner for success. Whether you're just getting started or managing complex campaigns, Marie, Charles, Mathieu, and Niels are available to quickly answer your questions, help you configure your tools, and offer personalized advice to maximize your results.

Mailshake is one of the most popular alternatives. Designed for cold emailing, it stands out for its simplicity and effectiveness. It is a tool designed for salespeople and marketers who want to launch campaigns quickly, without getting lost in an overly complex interface.

- automated email sequences,

- tracking of opens and clicks,

- A/B testing,

- integrations with CRMs such as HubSpot or Pipedrive.

Advantages

-Very easy to learn, even for beginners

-Clear and effective automation

-Responsive customer support

Disadvantages

⚠️ No multichannel: email only, so limited if you want LinkedIn or phone.

⚠️ Costs can quickly add up if you add advanced features or multiple users.

Apollo.io is much more than an outreach tool: it's a true prospecting platform. Its strength? A database of over 275 million B2B contacts, with precise filters to target your prospects. It also includes data enrichment and scoring features.

Apollo features:

- integrated database,

- email and multichannel sequences,

- lead scoring,

- advanced analytics,

- CRM integrations.

Advantages:

- All-in-one: sourcing + outreach in a single tool

- Very rich contact database

- Powerful tool for B2B sales teams

Disadvantages:

⚠️ A lot of outdated data: there are still invalid emails, which means you have to double-check.

⚠️ Cumbersome interface: some users describe it as a real “gas factory” that is difficult to master at first.

⚠️ Cost skyrockets if you need unlimited access to data and all integrations.

Lemlist has made a name for itself with its ability to make emails more engaging. The tool allows you to insert personalized images, videos, or GIFs directly into messages. In addition, it offers a multi-channel component with LinkedIn and phone calls.

Lemlist features:

-visual customization of emails,

-multi-channel sequences (email, LinkedIn, phone),

-A/B testing,

-performance tracking.

Advantages

-Stand out with original messages

-Comprehensive multi-channel

-Good deliverability thanks to its warm-up tools

Disadvantages:

⚠️ Longer learning curve: advanced features take time to learn, which can slow down a small team.

⚠️ High prices: not necessarily suitable for a startup or freelancer.

⚠️ Criticized customer support: some users report frustrating response times.

Saleshandy is an alternative focused on high-volume cold emailing. Its unique feature is its emphasis on deliverability, with features such as mailbox rotation to avoid blockages and progressive sending to stay under the radar of spam filters.

Saleshandy features:

- Unlimited email sequences

- Address rotation

- Unified inbox

- Tools to optimize deliverability

Pros

- Very attractive price

- Excellent deliverability management

- Suitable for agencies or teams with multiple email accounts

Disadvantages:

⚠️ Email only: no LinkedIn, no phone, which makes it very limited if you want multi-channel.

⚠️ Not very intuitive interface: some find the UX confusing.

⚠️ No “wow” innovations: it does the job, but remains basic compared to others.

Snov.io is a comprehensive solution that combines prospecting and outreach. Unlike Reply.io, which focuses on automation, Snov.io also offers an email finder (to find contacts), an address checker, and even a mini-CRM.

Snov.io features:

-Email search and verification

-Automatic sequences

-Integrated CRM

-Warm-up to improve deliverability.

Pros

-Versatile platform (find + verify + contact)

-Affordable for small teams

-Email verification included, avoids bounces

Disadvantages:

⚠️ Less extensive database: you won't always find the right contacts, especially in niche markets.

⚠️ Outdated interface that may seem old-fashioned

⚠️ Tool can be slow when processing large volumes of addresses.

The market for prospecting tools is rich, and while Reply.io has long been a benchmark, it is no longer the only relevant choice in 2025. Solutions such as Mailshake, Apollo.io, Lemlist, and Saleshandy each have their strengths, but also some limitations that can be restrictive. This is where Emelia stands out: by combining ease of use, optimized deliverability, and an excellent balance between power and price, it has established itself as a credible and modern alternative.

In reality, the question is not just about finding the “most comprehensive tool,” but the one that fits your strategy and resources. Some will focus on creativity, others on raw data, and still others on the ability to send messages without ending up in spam. In this landscape, Emelia has the advantage of offering a pragmatic approach: getting straight to the point with an effective, clear tool designed for real-world prospecting.

In other words, choosing the right alternative to Reply.io is not just a technical comparison, but a strategic choice. And for many, Emelia now represents the ideal compromise between performance and price.