Snov.io vs Waalaxy Comparison For B2B Prospecting

In the field of B2B prospecting, automation tools such as Snov.io and Waalaxy play a key role in optimizing cold email campaigns and lead management, while aiming to comply with GDPR standards. Snov.io specializes in email search and verification, offering a robust toolkit, while Waalaxy focuses on a multi-channel approach combining LinkedIn and emailing to diversify prospecting strategies. Although both platforms are effective, they have distinct approaches with their own strengths and limitations.

That's why we're also going to compare them with Emelia, because Emelia innovates and does a great job, offering a multi-channel approach as well as email search and verification, but also unique features such as AI-powered email writing, audio messages on LinkedIn, and unmatched accuracy in contact enrichment, positioning this French solution as a powerful and modern alternative.

Let's get started!

Snov.io, launched in 2017, is an American platform specializing in B2B cold emailing. Its Email Finder, via a Chrome extension, scrapes email addresses from websites or LinkedIn profiles, although accuracy may vary for small businesses. Email Verifier reduces bounce rates through SMTP testing, improving deliverability. Snov.io offers drip campaigns with automated sequences and triggers (opens, clicks), as well as an integrated CRM to manage lead pipelines. Compatible with HubSpot, Salesforce, and Zapier, it offers seamless integration.

Since 2025, Snov.io includes limited LinkedIn automation, which is less advanced than Waalaxy. Its freemium plan and paid plans are hampered by a restrictive credit system, pushing users towards expensive plans to scale. The interface, criticized for its lack of intuitiveness, and system slowdowns complicate the experience. In addition, scraping without explicit consent raises GDPR concerns, risking spam reports. Snov.io is suitable for businesses looking for a robust toolkit, but its complexity and compliance issues may be off-putting.

Snov.io offers several plans to meet the diverse needs of businesses, ranging from beginners to professionals with high sending volumes. The plans are divided into three main categories: Trial (free trial), Starter, Pro, and a Custom option for specific needs.

Here is an overview of the Snov.io pricing

Waalaxy, a French platform, stands out for its multi-channel prospecting, combining LinkedIn and cold emailing via a Chrome extension. It allows you to automate up to 800 LinkedIn invitations per month (Business plan), personalized messages, and emails with variables (first name, company). Its intuitive interface offers more than 30 sequence templates, suitable for all levels. Waalaxy imports prospects from Sales Navigator or CSV files and enriches the data via Dropcontact. Integrations with HubSpot, Salesforce, and Zoho, as well as an analytics dashboard (open rate, response rate, click rate), make lead management easy.

Customer service, which is often slow, is a weak point.👎 Waalaxy is ideal for LinkedIn-focused businesses, but its technical limitations and high cost may be a deterrent for smaller organizations.

Waalaxy offers a range of plans to meet the needs of users, from freelancers to sales teams. Plans include three paid subscriptions (Pro, Advanced, Business), and an Elite option for advanced needs. Since 2023, prices have increased significantly.

Here is an overview of the Waalaxy pricing

Emelia, a French platform, is redefining B2B cold emailing by combining the best features of Snov.io and Waalaxy, enhanced with unique innovations.

Its easy-to-use interface, accessible on all devices, allows you to create impactful campaigns with advanced personalization (first name, job title, company) and A/B testing to maximize results. But before that, thanks to Warmup, you can warm up your new email addresses for optimal deliverability. The real-time analytics dashboard displays open, response, and click rates, allowing for immediate adjustments.

Thanks to Emelia's powerful and compliant scraper, you can collect contact lists on LinkedIn Sales Navigator. Watch this video and start scraping!

You can also obtain verified email addresses and even the phone numbers of your future prospects.

With Emelia, you can also launch multi-channel campaigns (on LinkedIn and by email).

Magic Writer, an AI tool, generates personalized emails in seconds, tailored to the user's style, offering unmatched efficiency.

See how Magic Writer, an AI tool, creates personalized emails tailored to your style for maximum effectiveness!

Emelia also offers personalized audio messages on LinkedIn, a rare feature that humanizes prospecting and boosts engagement.

Compatible with HubSpot and Pipedrive, Emelia ensures smooth lead management.

🚀Emelia also stands out for its customer service because at Emelia, customer service is a priority. A friendly and responsive team is always on hand to answer your questions with a smile: Marie, Niels, Charles, and Mathieu are available Monday through Friday. Whether by message or video chat, they take the time to assist you, advise you, and resolve your requests with kindness.

At Emelia, every customer counts, and it shows in every interaction.

🎯Emelia is the ideal solution for companies looking to excel in cold emailing, combining simplicity, innovation, and concrete results.

Emelia's pricing

When it comes to B2B prospecting, email campaigns are the bread and butter. Each platform takes a different approach.

Snov.io's email game: Snov.io can only send 11 sequences and its campaign setup process is more complex than Waalaxy's.

Waalaxy's approach to email: Waalaxy's email campaigns are generally more effective than Snov.io's, but when it comes to cold email functionality, there's nothing revolutionary: the tool offers a fairly basic email editor with customization options via variables and emojis, which is disappointing considering the price.

Emelia's excellence in email: This is where things get interesting. Emelia offers all the essential services an email marketer needs, and much more, with a highly automated and optimized platform to launch email campaigns faster.

It even includes automatic classification of your prospects' responses, automatically categorizing each response based on your prospect's level of interest.

After reviewing the features, pricing, and real-world performance in detail, here's our honest verdict:

Choose Snov.io if:

• You need a comprehensive all-in-one platform

• You're not put off by a steeper learning curve

• Budget is not your main concern

• You accept credit-based limitations

Choose Waalaxy if:

• LinkedIn automation is your priority

• You are new to prospecting

• You are looking for the most affordable entry point

• You can live with browser dependency

Choose Emelia.io if:

• You want the best value for money

• Simplicity and ease of use are important

• You need reliable and consistent performance

• You value responsive customer service

• You want transparent and scalable pricing

While Snov.io and Waalaxy have their strengths, Emelia.io clearly emerges as the winner for 2025. It combines the best of both worlds: powerful features without unnecessary complexity, transparent pricing with no hidden costs, and reliable performance without browser dependency.

For B2B professionals who are serious about growing their prospecting without breaking the bank or compromising productivity, Emelia.io isn't just a choice, it's the smart choice.

Which platform offers the best free trial?

Emelia.io offers a 7-day free trial with no restrictions, allowing you to test all features before committing. This offer is more comprehensive than Snov.io's credit system or Waalaxy's limited free offer.

Which tool is best suited for LinkedIn automation?

While Waalaxy specializes in LinkedIn automation, Emelia offers a balanced, all-in-one multichannel solution for email and LinkedIn automation, streamlining the process with personalized campaigns and advanced analytics.

Which platform offers the best customer service?

Emelia's customer service is what sets it apart: it remains highly responsive and provides valuable advice.

This level of support can be crucial when you're growing your prospecting efforts.

Are there any hidden costs I should be aware of?

Snov.io's plans are based on a credit system that can limit email sending and include enrichment and scraping services that may not be useful to all users. Emelia offers unbeatable and transparent pricing, allowing you to customize your subscription to suit your needs.

Which tool is best for beginners?

Emelia is the simplest of the three platforms, with a clean interface offering email and LinkedIn prospecting features without overwhelming users with LinkedIn-specific features. It's perfect for those looking for a simple approach with an intuitive interface, even for beginners.