The Hubspot platform was founded through the efforts of Brian Halligan as well as Dharmesh Shah in 2006. At the outset, it's a software of marketing automation. As time went by, the platform has acquired a new scope by including a CRM, a sales management tool, a customer care tool, a content management system. The Hubspot platform presents itself as an all-in-one tool solution and is designed for both small and medium-sized businesses and also more significant companies.

A major player in the field of inbound marketing software, its price positioning is quite high and the platform is complicated. It represents what growth and commercial teams encounter. The various options do not prove to be required in order to manage prospecting efforts effectively. Conversely, several options that appear indispensable for cold prospecting are sorely missed.

The company Folk was launched in 2020 by T. Elziere, J-Y. Poilleux, and S. Lemhandez.

In fact, the Folk enterprise is a concept that T. Elziere had been contemplating for some time within the eFounders company, long before even the emergence of the Folk platform.

The Folk software differentiates itself by emphasizing ease of operation, this rendering it specially designed to SMEs and young companies at the launch stage.

The software provides elementary options for handling contact management, structuring data, and monitoring exchanges.

Nonetheless, in the case of a business aiming to grow its email approach and wanting to make automatic their sales processes further, the Folk CRM might turn out restricted regarding capabilities and advanced connections.