Hubspot emerged thanks to Brian Halligan and Dharmesh Shah in 2006. At first, it is a system for marketing automation. Throughout the years, the software has developed a much larger scale by adding a CRM, a sales tool, a customer support tool, and a CMS. Hubspot positions itself as an comprehensive tool and suits small and large businesses and larger-scale businesses.

A giant in the world of marketing software, its pricing is rather expensive and the tool has a certain complexity. This often is what growth and sales teams deal with. The multiple possibilities are not necessary to successfully carry out prospecting campaigns successfully. In contrast, a great number of characteristics considered crucial for email prospecting are painfully absent.

Instantly is a innovative company based in Wyoming (USA) that founded in 2020. Having understood the importance of connecting multiple mailboxes to increase its reach and stimulate the growth of its processes, Instantly presents solutions designed for this need. Their pricing catches attention, especially by allowing the ability to connect an unlimited number of mailboxes starting from their first package at $37.

Nonetheless, they impose restrictions in terms of the number of contacts and the number of emails to send each month. Thus, 1,000 leads and 5,000 emails per month represent what one can achieve with one or two mailboxes in actual situations. In spite of these limitations, Instantly meets the needs of businesses aiming to optimize their management of electronic mailboxes by offering adjustable and cost-effective solutions.

All in all, Instantly is a fast-growing company that, despite its youth, has successfully detected a significant need for businesses regarding electronic mailbox management.