The Hubspot platform emerged thanks to Brian Halligan as well as Dharmesh Shah in 2006. At first, it's a system of marketing automation. Throughout the years, the platform has developed a much larger scale by adding a CRM, a sales management tool, a customer care tool, a content management system. The Hubspot platform presents itself as an comprehensive solution and suits small and large businesses and larger-scale businesses.

A giant in the world of inbound marketing software, its price positioning is rather expensive and the platform has a certain complexity. This often is what growth and commercial teams deal with. The multiple possibilities do not prove to be necessary to successfully carry out prospecting efforts effectively. In contrast, a great number of characteristics considered crucial for email prospecting are painfully absent.

Situated in New York, the Snov.io platform is a multifunctional tool that features a variety of tools, such as data extractors, enrichment tools, email prospecting tools, and customer relationship management solutions. It addresses a vast set of requirements in terms of outreach and client relations.

All in all, the Snov.io platform is a high-performing tool. Their basic plan is reasonable, however the higher-tier offers are based on a point scheme that could restrict the volume of emails sent ultimately. Furthermore, the plans incorporate data enhancement and data extraction features (equally subject to a credit quota) that might not meet the needs of every user.

For businesses who desire to increase their activity and boost their revenue, imperative to choose a significantly pricier package. In this situation, it is essential to evaluate the cost-benefit according to the unique requirements of every company.