Outreach VS MailShake

Established in 2014, the company Outreach was formed by 4 partners : Andrew Kinzer, Wes Hather, Gordon Hempton and Manuel Medina. Located in Seattle, this company is known for its platform using artificial intelligence and predictive analysis to assist teams in sales performance and productivity.

Outreach is a highly comprehensive platform allowing the management of the entire sales force of a company. It allows particularly large companies to improve in productivity thanks to better collaboration and sharing of information on the platform. Thanks to machine learning, Outreach provides a tool to assist in decision-making for sales teams.

This represents a bit much in terms of features and price when one wants for just a good tool for cold mailing. That's why we developed Emelia. Simplicity and accessibility for an effective email prospecting tool. Nothing more!

Mailshake is a tool for engagement and sales automation. This startup was created in 2015 by Colin Mathews, Sujan Patel, and Bob Senoff. Mailshake has great popularity thanks to an ultra-comprehensive masterclass on cold mailing.

Initially, this software was only a cold mailing tool. Today, it is a comprehensive sales automation tool that offers integrations with CRMs as well as other marketing tools such as social networks.

Its main features include automating prospecting campaigns, tracking prospect activity, managing and tracking calls, and cross-platform interactions.