Hubspot was founded through the efforts of Brian Halligan and Dharmesh Shah in 2006. At the outset, it is a software for marketing automation. As time went by, the software has acquired a new scope by including a CRM, a sales tool, a customer support tool, and a CMS. Hubspot positions itself as an all-in-one tool tool and is designed for both small and medium-sized businesses and also more significant companies.

A major player in the field of marketing software, its pricing is quite high and the tool is complicated. It represents what growth and sales teams encounter. The various options are not required in order to manage prospecting campaigns successfully. Conversely, several options that appear indispensable for cold prospecting are sorely missed.

The Mailshake software is a software for involvement and commercial automation. The startup was founded in 2015 by Colin Mathews, Sujan Patel, and Bob Senoff. The software enjoys significant notoriety due to an in-depth course on email prospecting.

Originally, this tool was strictly a prospecting by email system. Now, it has become a complete commercial automation system that integrates connections with CRM systems along with additional marketing solutions like social platforms.

Among its key functions are automating outreach efforts, monitoring potential client activity, handling and managing phone communications, as well as multi-platform exchanges.