Yesware identifies itself as a solution designed to help sales forces conduct email prospecting campaigns on a grand scale. Yesware was established in 2010 under the guidance of Matthew Bellows, Rajat Bhargava, as well as Cashman Andrus.

This is a cold mailing software that is highly widespread in the US. Yesware enables launching campaigns across multiple channels (email, calls, the LinkedIn network…) thanks to compatibility Microsoft, Google, Salesforce. Because of the extent of these integrations, the cost might appear significant for someone who doesn't need all these features.

The company Folk was launched in 2020 by T. Elziere, J-Y. Poilleux, and S. Lemhandez.

In fact, the Folk enterprise is a concept that T. Elziere had been contemplating for some time within the eFounders company, long before even the emergence of the Folk platform.

The Folk software differentiates itself by emphasizing ease of operation, this rendering it specially designed to SMEs and young companies at the launch stage.

The software provides elementary options for handling contact management, structuring data, and monitoring exchanges.

Nonetheless, in the case of a business aiming to grow its email approach and wanting to make automatic their sales processes further, the Folk CRM might turn out restricted regarding capabilities and advanced connections.