Lemlist VS Reply

Established in late 2017 by Guillaume Moubeche and his 2 associates, Lemlist democratized cold emailing in France. It is the leader in France with a large part of its clientele in the US. Lemlist is a tool for cold mailing and sales automation.

The feature that generated a lot of buzz was the addition of dynamic images in the email, which allowed, at the time, to stand out. The features highlighted by Lemlist are personalization via variables, cross-channel (emails, calls, LinkedIn), agency mode, integrations...

At Emelia, we were users of Lemlist. We did cold emailing for our clients, but it was way too expensive and lacked some features that, for us, were essential.

A fan about programming from a young age, Oleg Bilozor is the CEO and founder of Reply, established in 2014. Reply is a sales automation platform that enables sales teams to improve their prospecting. At the heart of the tool, AI technologies allow to automate processes while focusing on personalization.

For users who want to scale their email prospecting, Reply can quickly become expensive. Beyond 2 email accounts, it's necessary to go through a custom quote.