Warming up your e-mail addresses is essential to improve deliverability, avoid spam and therefore have a better open rate. There are several solutions on the market. It's up to you to choose the right one for your needs
What is Lemwarm ?
Lemwarm is a tool for email warming developed by the cold-mailing software Lemlist, which can be used independently from the main platform. Recently, the team behind Lemlist has invested significant efforts to enhance and make the software more sophisticated than before.
However, it is unfortunate that this evolution has led to an increase in their prices. Their basic plan remains at $29 per connected email address, but to benefit from the upgraded version, called the Smart version, it costs $49 per email address.
This price hike can be a barrier for some users, especially when considering that most competitors already offer a majority of the features offered by Lemwarm in their starting plans.
Therefore, it is crucial to weigh the pros and cons of Lemwarm compared to other alternatives available on the market. The platform has undoubtedly advanced and offers compelling functionalities, but the rising costs may make other email warming options more competitive for businesses and marketing professionals mindful of their finances.
Consequently, it is recommended to thoroughly explore the available alternatives before making an informed decision that best fits their needs and budget.
Emelia, the best alternative to Lemwarm
Emelia is an all-in-one cold-emailing platform that includes a free email warmup for every mailbox connected to its platform.
Emelia's entry price is $20, which lets you send cold-emails and heat at the same time, whereas Lemwarm only heats for at least $29, or even $49 for the "Smart" version, whereas Emelia already includes an equivalent version.
Each additional email address is then billed at $9, with a sliding scale depending on the number. This makes it one of the most affordable heating and mailing software packages on the market.
What's more, for those who are also, and certainly, interested in sending cold-emails, Emelia has a unique feature that automatically adapts the warmup according to the activity of your campaigns on Emelia.
Many people think that email addresses should only be warmed up when they're new, when in fact they should be warmed up all the time to constantly optimize deliverability. And even if some people knew that it was better to keep warming up, the fact that they had to pay for two tools all the time put a stop to many of them.
Now there's no choice to be made - it's all included. Don't hesitate to take advantage of the trial period to start warming up your first mailbox for free.
Price for one mailbox to warmup: $20 Price for 10 mailboxes to warmup: $100 Price for 100 mailboxes to warmup: $800
Here are some other alternatives to Lemwarm
MailReach
Mailreach excels as one of the premier email warming solutions in the market for several reasons. Primarily, they offer a comprehensive suite of features designed to enhance and monitor email deliverability on a large scale.
This ensures that users have access to all the essential tools for optimizing their email campaigns and reaching their desired recipients. Furthermore, Mailreach specializes in email warming as its core offering, his focused approach allows Mailreach to thrive in its niche and maintain a strong edge in the industry.
The platform's constant evolution is another testament to its dedication to excellence. Mailreach's founders are seasoned experts in the field of email deliverability solutions and are committed to continually improving the platform.
Their daily efforts to innovate and enhance the service ensure that Mailreach stays ahead of the curve and responsive to the rapidly shifting landscape of email marketing. In contrast, some competing warming tools seem to be treated as afterthoughts or have been seemingly abandoned by their creators.
Mailreach's unwavering commitment to its core mission and user satisfaction makes it a reliable choice for businesses and marketers seeking a top-notch email warming solution.
Price for one mailbox to warmup: $25 Price for 10 mailboxes to warmup: $195 Price for 100 mailboxes to warmup: 1600$
Folderly
Folderly is a Ukraine-based startup supported by Google. Full disclosure: we haven't tested the platform in a real-world setting, and you'll understand why once you see their pricing.
They offer a handy spam words checker tool, where you can input your email content and receive feedback on whether you're using words that may trigger spam detectors.
The design is clean, and the software has garnered positive reviews on Capterra and G2. This gives us confidence that the software operates efficiently and can improve your email deliverability.
However, we find it challenging to justify their pricing structure: $200 per connected mailbox. If Folderly representatives wish to contact us and explain the rationale behind this pricing, we would be more than happy to reconsider our perspective on the platform.
Price for one mailbox to warmup: $200 Price for 10 mailboxes to warmup: $2 000 Price for 100 mailboxes to warmup: On request (but certainly WAYYYY TOOO much)
Warmy
Warmy offers a fantastic warming service, overall, everything is expertly crafted at Warmy, including its design, its features, an informative blog, and useful small tools like creating custom signatures and checking the content in emails. Warmy has undoubtedly managed its search engine optimization exceptionally well across a wide range of topics. The service boasts a unique feature that allows it to serve big clients sending newsletters or transactional emails at scale by offering warm-ups of up to 2,000 emails daily into an email account, featuring options like using your own email for warming and selecting the subject lines for warming emails. However, with a price tag of $279 per connected email, it is recommended for big companies to make it really worthwhile and cost-effective.
This service naturally does not apply for cold-mailers, as with cold emails users utilize the SMTP servers from standard hosting providers for sending, thus Warmy's basic package will suffice. Therefore, it is the basic plan that we will take into account for comparison purposes.
Price for one mailbox to warmup: $49 Price for 10 mailboxes to warmup: $490 Price for 100 mailboxes to warmup: You don’t want to know lol
Mailwarm
Mailwarm is the pioneer and the first email warming tool, to our knowledge. It is undeniable that their innovation was transformative for anyone engaged in the field of email marketing. Precisely for this reason, the renowned investment fund Y Combinator decided to invest in this startup. However, the landscape has evolved and there are numerous alternatives that are just as solid, if not more sophisticated, such as Mailreach. Despite the increased competition and the emergence of solutions offering similar or superior features, Mailwarm seems not to adjust its prices to remain competitive.
Price for one mailbox to warmup: $79 Price for 10 mailboxes to warmup: $549 Price for 100 mailboxes to warmup: On request (but do you really want to request? 😅)
Warmbox
Warmbox is an attractive solution for email warming. Their pricing is reasonable, and the platform design is appealing and modern. Furthermore, all the necessary features for ensuring effective email deliverability are included. Admittedly, one could wish for a blog with more comprehensive content, but overall, Warmbox accomplishes its mission well. It clearly ranks on our list of the best tools alongside MailReach. However, their pricing structure may seem slightly confusing, especially if one needs to connect a considerable number of email accounts. For example, a single email account costs 19€, while three email accounts are priced at 79$. In our assessment, to estimate the cost of 100 email accounts, we presumed that the price would be negotiable based on the lowest rate.
Price for one mailbox to warmup: $19 Price for 10 mailboxes to warmup: $249 Price for 100 mailboxes to warmup: $1900
I guess it is time for you to start warm up with Emelia ;)
