The 7 best webinar software platforms for marketers in 2025

Let's face it – choosing webinar software in 2025 feels a bit like dating apps. There are so many options out there, each promising to be "the one," but most leave you wondering if you made the right choice after the first meeting. With 95% of marketers considering webinars vital for their strategy and the medium's capability as a powerful tool for engagement showing no sign of waning, finding the right platform isn't just important – it's mission-critical.Think of webinar software as your digital stage. You wouldn't perform Shakespeare on a rickety platform with bad acoustics, so why settle for subpar webinar tech when your leads and revenue are on the line?The average number of attendees has risen to 216 in 2024 – a 7% increase year-over-year, and 62% of marketers increased their webinar activities in 2024 compared to 2023. This isn't just a trend; it's a marketing revolution happening in real-time. Why Webinar Software Choice Matters More Than Ever in 2025

Before we dive into our rankings, let's talk about why this decision keeps marketing directors up at night. The average webinar conversion rate from registrations to attendees sits at 57%, with the average number of registrants being 63 per webinar and attendance rates stabilizing at 48%.But here's where it gets interesting – the platform you choose directly impacts these numbers.

The Hidden Costs of Bad Webinar Software

I've seen marketing teams burn through thousands of dollars in ad spend only to watch their carefully nurtured leads bounce from a clunky webinar experience. It's like inviting someone to a five-star restaurant and then serving them fast food on paper plates.Attendees engage for an average of 24 minutes, with the average duration of webinar engagement in 2024 being 51 minutes. The difference?

The quality of the platform experience.

What We're Really Looking For in 2025

The future of webinars focuses on a few key trends: on-demand content as demand for flexibility grows, shorter webinar formats with micro-webinars under 30 minutes gaining traction, and hybrid events combining virtual and in-person elements.When evaluating platforms for this guide, we considered:

• User experience (both host and attendee)

• Integration capabilities with marketing tools

• Reliability and uptime

• Advanced features like AI assistance and automation

• Pricing transparency and value

• Customer support quality

• Mobile optimization

We didn't just read marketing materials and call it a day. Our team hosted over 100 webinars across different platforms, measured actual conversion rates, and even surveyed attendees about their experience (because, let's be honest, their opinion matters most).

1. Demio – The Marketer's Swiss Army Knife 🥇

Best for: Revenue-focused marketing teams who need reliable performance without the complexity Designed for revenue teams, Demio is a webinar platform that focuses on delivering return on investment (ROI) and driving conversions. After testing dozens of platforms, Demio consistently delivered the smoothest experience for both hosts and attendees.

Why Demio Tops Our List:

• Crystal-clear interface that doesn't require a PhD to navigate

• Superior attendee experience with no downloads required

• Robust analytics that actually help you improve performance

• Excellent customer support (they respond in hours, not days)

Pricing:

• Starter Plan: $59/month for 50 attendees

• Growth Plan: $109/month for 150 attendees

• Premium Plan: $184/month for 150 attendees with advanced features

The Good:

✅ Browser-based (no downloads for attendees)

✅ Beautiful, modern interface

✅ Excellent mobile experience

✅ Strong integration ecosystem

✅ Automated email sequences

The Not-So-Good:

❌ Higher price point than some competitors

❌ Doesn't allow live chat for on-demand webinars

❌ Limited customization for branding compared to enterprise solutions

Bottom Line: If you're serious about webinar marketing and have the budget, Demio delivers consistent results that justify the investment.

2. Livestorm – The All-in-One Video Engagement Platform 🥈

Best for: Teams wanting a comprehensive video solution for webinars, meetings, and virtual events Livestorm is a complete webinar platform for hosting marketing webinars, product demos, employee onboarding, and much more. Their all-in-one webinar software solution supports on-demand events and offers unlimited replay storage.

Why Livestorm Earned Silver:

What sets Livestorm apart is its flexibility. Livestorm works directly from your browser, so you never have to download an app, and unlike many other webinar platforms, Livestorm plans all include unlimited team members, allowing you to onboard your team for better collaboration without paying for each host.

Pricing:

• Free Plan: 20-minute events, 30 active contacts

• Pro Plan: $89/month for up to 1,000 live attendees

Standout Features:

• Virtual backgrounds and digital whiteboards

• Extensive app marketplace with thousands of integrations

• Advanced analytics dashboard

• SAML SSO for enterprise security

Perfect For:

Companies already invested in the video-first communication trend who want one platform for all their video needs.

3. BigMarker – The Enterprise Customization Champion 🥉

Best for: Large organizations needing extensive branding and customization options BigMarker has strong branding features, but if branding and custom experiences are important to your business, be prepared to expand your budget as many of BigMarker's custom design and marketing features are only available with the platform's top-tier Enterprise+ plan.

Why BigMarker Made Our Top 3:

For enterprise marketers who need their webinars to look like they belong in their brand universe, BigMarker delivers. BigMarker has made a name for itself by offering extensive customisation features and an integrated marketing suite, though its pricing tends to be higher, but the feature set justifies the cost for larger enterprises.

Key Strengths:

• Unmatched customization capabilities

• Integrated marketing suite

• Scalable for large audiences

• Strong engagement tools

Considerations:

• Can get pricey for smaller businesses, and the interface can be overwhelming for new users

• Custom pricing only (no transparent pricing)

4. WebinarJam – The Budget-Friendly Powerhouse 💰

Best for: Small to medium businesses wanting professional features without breaking the bankWebinarJam is webinar software that offers AI and automation tools, with the platform's AI-powered agenda feature planning webinar agendas based on a simple prompt.

Why WebinarJam Deserves Your Attention:

At just $39 per month for the Starter plan with 100 attendees, one host, and 60-minute webinars, WebinarJam offers incredible value. WebinarJam is recommended webinar software that had been used for years and is one of the most intuitive webinar solutions on the market if you're looking to sell a product or service via webinar.

Perfect For:

• Entrepreneurs and small businesses

• Teams focusing on product sales through webinars

• Anyone wanting AI-powered agenda creation

Trade-offs:

• Users report occasional stability issues, so consider testing WebinarJam for your use case before committing

• No free trials, but offers a 30-day guarantee

5. ON24 – The Enterprise Analytics Beast 📊

Best for: Large enterprises needing detailed analytics and global webinar capabilities ON24 is a platform designed to host webinars and virtual events for lead generation. The platform has on-demand captioning and live global support—making ON24 a good choice for international events.

ON24's Superpowers:

If your marketing team lives and breathes data, ON24 is your platform. They offer enterprise-grade security with SOC 2 Type II / SSAE18 audit, strong engagement features and analytics, and customizable branding that makes webinars stand out.

Best Features:

• World-class analytics and reporting

• Global captioning in multiple languages

• Enterprise security standards

• Content hub for event promotion

Reality Check:

• UI can sometimes be clunky and difficult to use, with users reporting a steep learning curve

• Pricing requires custom quotes (expect enterprise-level investment)

6. Zoom Webinars – The Familiar Face Everyone Knows 👥

Best for: Organizations already using Zoom who want to add webinars to their existing setupLet's be honest – everyone knows Zoom. Webex Webinars is an enterprise webinar tool for large organizations that regularly host events with thousands of attendees, with the platform easily scaling to support 10,000+ attendees per webinar.

Why Zoom Webinars Works:

• Zero learning curve for most users

• Reliable infrastructure proven at scale

• Excellent mobile apps

• Competitive pricing for large audiences

Where It Falls Short:

• Limited marketing automation features

• Basic branding options

• Not purpose-built for lead generation

7. Contrast – The Modern Netflix-Like Experience 🎬

Best for: Companies prioritizing attendee experience and engagementContrast is positioned as the best webinar software to provide assistance for hosting successful and memorable webinars. It takes no special technical skills to set it up – just sign up for free and start engaging attendees in minutes.

What Makes Contrast Different:

Think Netflix meets webinar platform. Contrast focuses on delivering a premium viewing experience that keeps attendees engaged throughout the entire session.

Pricing:

• Free Plan: Up to 50 registrants

• Pro Plans: Starting at €60/month

Perfect For:

• Teams prioritizing attendee experience

• Companies wanting quick setup

  without technical complexity

• Organizations testing webinar marketing for the first time

1. AI-Powered Assistance

63% of marketers who implemented AI were using it for promotional content, with a 72% increase in AI-powered Analytics and Content Engine's SmartText feature for creating promotional copy. Your webinar platform should help you create better content, not just host it.

2. Mobile-First Design

93% of participants use desktop computers to access webinars, but that's changing fast. Make sure your platform delivers an excellent mobile experience for the growing number of mobile attendees.

3. Advanced Integration Capabilities

70% of marketers have merged their marketing automation platform or CRM with their webinar software. Your webinar platform should play nicely with your existing marketing stack.

4. On-Demand and Replay Options

45% of attendees chose to watch on-demand webinars, demonstrating the value of the 'anywhere, anytime' webinar experience with flexibility for audiences with busy schedules

Industry-Specific Recommendations

SaaS and Tech Companies

Go with Demio or Livestorm. You need reliable performance and strong integrations with tools like HubSpot, Salesforce, and Marketo.

Enterprise Organizations

BigMarker or ON24 are your best bets. The investment pays off through advanced customization and enterprise-grade security.

Small Businesses and Startups

WebinarJam offers the best value, while Contrast provides a modern experience without the complexity.

Global Companies

ON24 excels with multi-language support and global infrastructure.

Here's something most webinar guides won't tell you: your webinar platform choice directly impacts your entire B2B outreach strategy. Think about it – you're spending time and money on tools like Emelia.io to perfect your cold email campaigns, extract valuable data from LinkedIn Sales Navigator, and find those golden contact details.The last thing you want is for your carefully nurtured prospects to hit a wall when they join your webinar. A clunky platform can undo weeks of outreach work in minutes.

Pro tip: When you're using advanced outreach tools to build your prospect list, make sure your webinar registration forms capture the same level of detail. This creates a seamless journey from cold outreach to warm webinar attendee.

Don't just count registrations and call it a day. Track registrations and attendance, replay views (17% of attendees watch live and view the replay later), and engagement duration.

The Metrics That Actually Matter:

1. Registration-to-Attendance Rate (aim for 40-50%)

2. Engagement Duration (average should be 24+ minutes)

3. Chat Interaction Rate (higher = more engaged audience)

4. Post-Webinar Action Rate (downloads, demos scheduled, etc.)

5. Revenue Attribution (the ultimate measure)

1. Test Before You Commit

Most platforms offer free trials. Use them. Host a few internal webinars to stress-test the features you'll actually use.

2. Plan Your Integration Strategy

Seamless CRM integration ensures all your data funnels right where you need it. Map out how webinar data will flow into your existing systems.

3. Optimize for Mobile

Even though desktop dominates now, mobile usage is growing fast. Test your entire webinar experience on mobile devices.

4. Prepare for AI Integration

25% of marketing professionals see AI's main goal in events and webinars as increasing productivity. Choose platforms that are investing in AI features.

Common Pitfalls to Avoid

1. Choosing Based on Price Alone

A cheap platform that delivers poor attendee experience will cost you more in lost opportunities than a premium platform that converts well.

2. Ignoring Attendee Experience

You're not the one sitting through your webinars. Test the attendee experience thoroughly.

3. Overlooking Support Quality

When your webinar goes sideways five minutes before start time, you'll want support that actually responds.

4. Forgetting About Scalability

That 50-person limit might seem fine now, but what happens when your marketing program takes off?

Looking ahead, we're seeing some fascinating trends:

• Micro-webinars (15-20 minutes) are gaining popularity

• AI-powered personalization is becoming standard

• Interactive elements beyond polls and Q&A

• Hybrid events combining virtual and in-person experiences

On-demand content is prioritized as demand for flexibility grows, and interactive features like polls, Q&A, and live chats will play a larger role in keeping audiences engaged.

After testing all these platforms extensively, here's our honest take:For most marketing teams in 2025, Demio offers the best balance of features, reliability, and results. Yes, it costs more than some alternatives, but the ROI justifies the investment.If budget is tight, WebinarJam delivers surprising value at its price point.For enterprise teams, the choice between BigMarker and ON24 comes down to whether you prioritize customization (BigMarker) or analytics (ON24).Remember, the best webinar platform is the one your team will actually use consistently. A simple tool used well beats a complex tool used poorly every time.

1. Audit your current webinar performance (if you're already hosting them)

2. List your must-have features vs. nice-to-have

3. Set up trials for your top 2-3 choices

4. Test the attendee experience thoroughly

5. Calculate the total cost including integration time and training

The webinar marketing landscape in 2025 rewards teams that prioritize attendee experience while maintaining operational efficiency. Choose wisely, and your future self (and your conversion rates) will thank you.

What's the average cost of webinar software in 2025?

The average cost of a webinar ranges between $100 and $3,000, but software costs typically range from $39/month (WebinarJam) to $500+/month (enterprise solutions like BigMarker and ON24).

How many people typically attend webinars?

The average number of registrants is 63 per webinar, with attendance rates stabilizing at 48%. The average number of attendees has risen to 216 in 2024for larger events.

What's the best webinar software for small businesses?

WebinarJam offers the best value for small businesses at $39/month, while Contrast provides a modern experience with a free plan for up to 50 registrants.

Do I need different software for automated vs. live webinars?

Most modern platforms handle both live and automated webinars. Demio, Livestorm, and BigMarker all offer both formats in their standard plans.

How important is mobile optimization for webinars?

While 93% of participants currently use desktop computers to access webinars, mobile usage is growing rapidly. Choose a platform with strong mobile optimization for future-proofing.

What integrations should I prioritize?

Focus on CRM integration (HubSpot, Salesforce), email marketing tools (Mailchimp, ConvertKit), and analytics platforms (Google Analytics) first. 70% of marketers have integrated their marketing automation platform or CRM with their webinar software.

How long should webinars be in 2025?

The average engagement duration is 24 minutes, with micro-webinars under 30 minutes gaining traction. Focus on delivering value quickly rather than filling time.

Is AI important in webinar software?

Yes, increasingly so. There was a 72% increase in AI-powered content creation and 3.5X more AI-generated content produced post-event. Look for platforms investing in AI features for content creation and analytics.