MailChimp for Cold Emails: Good idea or not?

NO.

MailChimp (and all the others: Brevo, Mailjet, Sarbacane, etc.) are B2C newsletter marketing tools. Cold emailing tools and newsletter creation tools are designed differently and for different uses. They are not adapted to each other. Cold Emailing is a B2B prospecting technique, so you need to use a tool adapted to cold Emailing, such as Emelia.io.

It's like trying to drive a truck on a Formula 1 racetrack, both have :

Truck is designed for transporting heavy goods, while Formula 1 is designed for racing and performance. MailChimp is designed to send mass newsletter campaigns, transactional emails made up of images, links, HTML that weigh down the emails. MailChimp is designed to contact people (old or new customers, influencers, business partners...) whose permission to send you emails has been obtained (Opt-in database). This means that people who receive emails via this type of tool have given their consent to receive an email. Unlike B2B prospecting cold emailing campaigns targeting new cold contacts.

The truck is massive, with a top speed lower than that of a Formula 1 car. In contrast, the race car is agile and optimized for performance. Cold emailing tools have been specially designed to meet the demanding and precise settings required for B2B email prospecting.

Trucks generally use long, straight freeways and roads. Formula 1 circuits are designed with short straights and tight bends. As in cold emailing when you launch a campaign with 2 or 3 sequences maximum, so much dis that newsletters are emails sent on a weekly basis over the long term.

Cold-emailing software like Emelia connects directly to your own e-mail provider, which means that it's your own servers that send the e-mails. This guarantees deliverability that's entirely under your control and generally improved. However, it may imply a limit on the number of emails sent per day, which you can increase by using the Multi-Sender functionality of your future Cold Emailing tool.

There are many cold emailing tools on the market. Most offer the same functionality, but they're all much more expensive than they should be. Emelia was born out of a desire to reduce costs and offer a more affordable and effective cold-emailing solution. In 2021, a member of our marketing team had a brilliant idea: to create Emelia. Why did he do it? Because we were tired of spending crazy amounts of money every month on cold-emailing tools like Lemlist. It had simply become too expensive.

Rather than keep it in-house, we decided it was worth making it a full-fledged product. What pushed us in this direction:

• Save money by offering a much less expensive alternative to traditional cold-emailing tools.

• Share this solution with other agencies and freelancers, so that they too can save money while benefiting from quality features.

Find out how you can maximize your chances of getting new customers with our Cold Emailing tool by following the tips below step by step.

Emelia's Multi-sender feature revolutionizes cold emailing by allowing multiple email boxes to be connected to a single campaign. Why is this so crucial? Because when you're looking to maximize your cold emailing efforts while avoiding spam filters, daily sending limits become a real obstacle. With Multi-sender, you can now deliver your campaigns to a wider potential audience, faster than ever before. Of course, many of today's cold emailing tools offer this feature, but at Emelia, we guarantee quality and an unbeatable price. Setting up your email addresses in Emelia is child's play. Simply go to the "Outgoing mail" tab of your campaign after connecting all your addresses. Simply check the "Select multiple email addresses" box, choose the ones you want to use, then save.

Opting for different domain names can boost your deliverability. It's an effective strategy for preserving the reputation of your main domain. The idea is to vary the domain name used for your campaign mailings, creating several variations that all point to the same email account.

When you use a different domain for your campaigns, remember to set up a redirect to your main domain. This way, if a prospect tries to access the domain from their browser, they'll be automatically redirected to your main site for a smooth user experience.

These authentication protocols are very important to set up with your host to certify your emails, for more information head to our dedicated article. Normally, this is done automatically by Google WorkSpace and Microsoft, but depending on your host, you may need to set them up. DMARC, short for "Domain-based Message Authentication, Reporting, and Conformance", is an e-mail security and authentication protocol. SPF (Sender Policy Framework) is a TXT file record integrated into your domain's DNS settings. DKIM (DomainKeys Identified Mail) is an email validation method that requires the addition of an extra TXT record in your domain's DNS settings.

Warm-up, also known as email heating, is an indispensable element of any cold emailing strategy. Indeed, the reputation of your sending email address is crucial to avoid your messages falling into your recipients' SPAMS. However, when you create a new email address specifically dedicated to your cold emailing strategy, it starts with a blank sheet of paper, without any sending history or established reputation. That's where warm-up comes in!

The warm-up process consists of gradually sending and receiving emails from your new email address to simulate natural activity. This helps to "warm up" your mailbox and gradually improve its reputation with email service providers. By carrying out this activity gradually, you avoid triggering spam filter alarms and increase your chances of having your emails reach their recipients efficiently.

There are many warm-up tools available, but Emelia offers this functionality directly integrated into its cold emailing tool. This greatly simplifies the process and lets you manage your entire sending strategy from a single platform.

And to convince you once and for all that Emelia is the best cold emailing tool on the market, test our tool for free right here !