Mixmax is a tool created by Olof Mathé and Brad Vogel to help sales teams work more efficiently. It integrates directly with Gmail (and the Google suite) and acts as an assistant to simplify email and appointment management. Its main features include:

• Calendar management: Easily schedule meetings by sharing your availability with a single click.

• Automation: Create automatic email sequences to save time (e.g., reminders or follow-ups).

• Email tracking: Know when your emails are opened or clicked to better interact with your contacts.

• Collaboration: Work as a team in real time with tools such as customizable email templates and reminders.

However, while Mixmax is useful for basic tasks, it is limited when it comes to advanced prospecting. Its cold emailing features, for example, are not as advanced as those of other specialized solutions. That's why many sales teams are turning to more comprehensive tools that can handle deliverability, multichannel automation, and CRM integration.

Emelia, Outreach, Salesloft, Yesware, Reply.io, Woodpecker, Apollo.io, and Mailshake share key features such as cold email campaign automation, performance tracking (opens, clicks, replies), personalized sequences, and integrations with CRMs such as Salesforce or HubSpot, but Emelia stands out for its unbeatable price and advanced features, including LinkedIn Sales Navigator scraping, multichannel sequences (email, LinkedIn), and Magic Reply for automated and personalized responses.

Let's now take a look at 8 alternatives to Mixmax, each offering advanced features to boost prospecting and optimize sales campaign management.

Emelia ranks at the top of the alternatives to Mixmax, covering its flagship features while redefining the effectiveness of B2B cold emailing. Like Mixmax, Emelia shines with its automated email sequences for seamless follow-ups, accurate tracking of opens and clicks for strategic interactions, customizable email templates for increased productivity, seamless CRM integrations, smart sending scheduling, and detailed performance analytics.

But Emelia goes further: its LinkedIn Sales Navigator scraping targets prospects with unmatched accuracy, its multi-channel email/LinkedIn sequences amplify engagement, and its Magic Reply feature generates customized responses in an instant. Designed for optimal deliverability and unparalleled simplicity, Emelia is the secret weapon for freelancers, SMEs, and agencies who want to revolutionize their prospecting with formidable efficiency.

Let's take a quick video tour of the platform to give you an overview:

• Email campaign creation: Campaign configuration via a user interface.

• Customizable email templates: Templates with variables for personalization (name, company).

• Performance tracking: Real-time metrics (opens, clicks, replies).

• Sending scheduling: Schedule emails for optimal times.

• CRM integrations and third-party tools: Connect with CRMs such as Salesforce, HubSpot, and tools such as Zapier.

• Email sequence automation: Automatic sequences with conditional follow-ups.

• Prospect import: Add contacts via CSV files or manually.

• Prospect list management: Organize and segment contacts.

• Duplicate detection: Automatic removal of duplicate contacts.

• Data enrichment: Update contact information via integrations.

• Email Finder: Search for professional email addresses based on names or companies.

• Phone Finder: Obtain verified phone numbers for prospects.

• Scraping LinkedIn Sales Navigator: Extract prospect data from LinkedIn Sales Navigator.

• Spintext: Automatic text variations to avoid spam filters.

• A/B Testing: Testing different versions of emails to optimize results.

• Email address verification: Validating emails to minimize bounces.

• Bounce Reducer: Automatic list cleaning to reduce bounces.

• Email warmup: Preparing addresses for optimal deliverability. Watch this video, it's only 2 minutes long!

• Multi-channel sequences: Combining emails and LinkedIn actions (visits, connections, messages).

• Magic Writer: AI writing of personalized messages for emails and LinkedIn.

• Magic Reply: Automated, contextual replies using artificial intelligence.

• Automatic reply classification: Automatic sorting of replies by AI (positive, negative, neutral).

• Advanced scenarios: Custom workflows with atypical steps.

• Multi-sender management: Use of multiple mailboxes for large campaigns.

• Sender rotation: Automatic alternation of sending addresses to avoid spam.

• Advanced analytical reports: Detailed dashboards to analyze multi-channel performance.

• Advanced GDPR compliance: Tools to comply with European regulations.

• API for automation: Interface to connect Emelia to external systems.

3 options to choose from

Plus a credit system

Software as powerful as Emelia, with its advanced features and flexible pricing options, can only shine thanks to customer service that is up to the task. Without responsive support, even the best tool loses its impact. At Emelia, the support team, available Monday through Friday from 9 a.m. to 6 p.m., goes above and beyond: responsive, knowledgeable, and always ready to provide personalized advice, they draw on their in-depth expertise in cold emailing to ensure your success. Whether it's setting up a campaign or solving a problem, Emelia turns every interaction into an opportunity to optimize your prospecting.

Outreach stands out for its intelligent sales automation, offering personalized email sequences used by companies such as Shopify to optimize B2B sales. It automates prospecting, deal management, and forecasting using generative AI, reducing the time spent on research and personalization. Its Kaia feature offers meeting analytics and AI summaries, while SmartAssist identifies risks and opportunities. Outreach offers multi-channel workflows (email, calls, LinkedIn) and integrates with Salesforce and HubSpot. It improves team productivity by prioritizing high-impact actions. Its intuitive interface is suitable for large teams, and data security is robust. Outreach is ideal for companies looking for a comprehensive and scalable solution.

Features:

• AI automation for prospecting and follow-ups.

• Kaia for meeting analysis and coaching.

• Smart Assist for risks/opportunities.

• Multi-channel sequences (email, calls, LinkedIn).

• Integrations with Salesforce, HubSpot.

• Forecasting and deal management.

Advantages:

• Organizes and automates prospecting campaigns via email, phone, or social media, saving time.

• Provides tools to track deal progress and better manage sales opportunities.

• Offers detailed analytics to understand what works in campaigns.

• Integrates well with tools like Salesforce or Gmail to centralize information.

• Helps personalize messages for each prospect, increasing the chances of a response.

Disadvantages:

• Can be complicated for beginners to use, with an interface that is sometimes confusing.

• Customer service is not always very responsive or helpful, especially for small businesses.

• The price is high, which can be a problem for small teams.

• Some users report bugs or synchronization issues with other tools.

• No mobile app, which limits its use on the go.

Price: (only on quote)

Salesloft is a platform that accelerates B2B sales by automating and optimizing prospecting, deal management, and performance tracking processes, used by companies such as Instacart, Stripe, and Shopify. Its tools, such as Cadence for lead prioritization, Conversations for real-time insights, Deals for deal management, Forecast for actionable forecasts, Drift chat agents for prospect engagement, and CRM integrations (including Salesforce) with Rhythm AI, are designed to simplify and boost the productivity of sales teams. The intuitive interface is suitable for large teams, and Analytics centralizes data.

Features:

• Campaign automation (emails, calls, social media)

• Sales opportunity management with AI

• Revenue forecasting

• Call and meeting analysis

• Multi-channel communication (email, phone, SMS, LinkedIn)

• Integrations (Salesforce, HubSpot, Slack, Zoom)

• Performance reports

• AI chat for prospects

• Email customization (templates, A/B testing)

• Centralized customer management (CRM)

Advantages:

• Simple and user-friendly interface, easy to learn.

• Automates tasks such as sending emails or managing calls, which improves productivity.

• Integrates with many applications (Salesforce, HubSpot, etc.) for seamless management. Provides accurate analysis of campaign and team performance.

• Has a mobile app for working from anywhere.

Disadvantages:

• The price may be high for small businesses or startups.

• Some features, such as email customization, are less flexible than other tools.

• Customer service varies in quality depending on the type of subscription, which can be frustrating for small customers.

• Some users report issues with email formatting or data synchronization.

• Initial learning curve required to master all features.

Price: (by quote only)

Yesware simplifies email prospecting for B2B teams, with seamless integration with Gmail and Outlook. Ideal for those who want a lightweight solution, it tracks opens, clicks, and attachments, and offers effective email templates. Compatible with Salesforce, Zoom, and Teams, it makes it easy to schedule meetings and synchronize data. With 1.4 million installations, its intuitive interface and free forever plan are appealing. Analytics optimize the pipeline, and installation takes just 60 seconds.

Features:

• Tracking of opens, clicks, and attachments.

• Customized email templates.

• Salesforce, Zoom, and Teams integrations.

• Simplified meeting scheduling.

• Analytics for pipeline growth.

• Free plan and onboarding included.

Advantages:

• Very useful for tracking emails (knowing whether an email has been opened or clicked).

• Easy to use, especially for small teams or freelancers.

• Affordable, with a basic plan at around $15 per month.

• Integrates well with Gmail and Outlook, making it easy to adopt.

• Allows you to automate email follow-ups to save time.

Cons:

• Less comprehensive than other tools for managing complex campaigns.

• Interface sometimes considered outdated or cluttered with notifications.

• Occasional performance issues, such as bugs in campaigns.

• Customer service can be slow or provide unhelpful responses.

• Less suitable for large teams that need advanced tools.

Price:

Mailshake simplifies email prospecting for B2B teams, marketers, and agencies with automated, personalized campaigns at scale. Integrated with Gmail, G Suite, and Office 365, it offers automatic follow-ups, prospect search via Data Finder (by role, location, or company), and an AI tool, SHAKEspeare, to optimize email deliverability. Its intuitive interface makes management easy, and its integrations with Salesforce, HubSpot, and Zapier ensure seamless synchronization. Mailshake includes LinkedIn options and a phone dialer for multi-channel prospecting. With a free trial and affordable pricing, it's an ideal solution for SMBs looking to generate leads efficiently.

Features:

• Automated email sequences with personalization.

• Data Finder to search for prospects (role, location, company).

• AI content analyzer (SHAKEspeare) for deliverability.

• List cleaning (5,000 credits included).

• LinkedIn automation (messages, connections).

• Integrations with Salesforce, HubSpot, Pipedrive, Zapier.

• A/B testing and advanced scheduling.

Advantages:

• Very useful for tracking emails (knowing whether an email has been opened or clicked).

• Easy to use, especially for small teams or freelancers.

• Affordable, with a basic plan at around $15 per month.

• Integrates well with Gmail and Outlook, making it easy to adopt.

• Allows you to automate email follow-ups to save time.

Disadvantages:

• Less comprehensive than other tools for managing complex campaigns.

• Interface sometimes considered outdated or cluttered with notifications.

• Occasional performance issues, such as bugs in campaigns.

• Customer service can be slow or provide unhelpful responses.

• Less suitable for large teams that need advanced tools.

Price:

Reply.io boosts B2B prospecting, acclaimed by Adobe, thanks to intelligent automation. With a database of one billion contacts, it offers sequences combining email, LinkedIn, SMS, and calls, managed via a unified inbox. Its AI agent, Jason, generates leads and schedules meetings automatically. Reply.io ensures excellent deliverability with free warm-ups and integrates with HubSpot and Salesforce. Its simple interface and 14-day free trial are ideal for growing teams looking to accelerate their sales.

Features:

• AI multichannel sequences (email, LinkedIn, SMS).

• 1 billion contact database.

• Unified inbox.

• Scheduling with Calendly.

• Warm-ups and email verification.

• HubSpot, Salesforce, and Zapier integrations.

Pros:

• Easy to use, with a clear interface for creating email campaigns.

• Allows you to automate follow-ups and personalize messages for each prospect.

• Offers tools to manage calls and messages on LinkedIn.

• Reasonable price for small and medium-sized businesses.

• Good integration with tools such as Salesforce, HubSpot, and Zapier.

Disadvantages:

• Analytics are less detailed than Outreach or Salesloft.

• Some users find the email templates less varied or less flexible.

• May have email deliverability issues (risk of ending up in spam).

• Customer service can be slow to respond when problems arise.

• Less suitable for very large companies with complex needs.

Price:

Woodpecker excels at B2B cold emailing, perfect for agencies and businesses. It offers personalized email campaigns, with free address verification and warm-up to maximize deliverability. Woodpecker integrates LinkedIn actions (connections, messages) and provides access to a database of 1 billion leads. Its agency dashboard simplifies client campaign management, and its intuitive interface guides users step by step. With a 7-day free trial, it's a simple and effective solution for cold prospecting.

Features:

• Personalized cold email campaigns.

• Free verification and warm-up.

• LinkedIn actions in sequences.

• Database of 1 billion leads.

• Agency dashboard for clients.

• Deliverability Monitor and Adaptive Sending.

Advantages:

• Specializes in personalized emails and simple prospecting campaigns.

• Very intuitive, ideal for small teams or freelancers.

• Offers a feature to avoid sending emails to absent prospects (vacation detection).

• Competitive pricing, often more affordable than big-name tools like Outreach. Good email deliverability thanks to tools that protect the sender's reputation.

Cons:

• Fewer advanced features for managing complex sales pipelines.

• No mobile app, which limits access on the go.

• Limited integrations compared to Salesloft or Apollo.io.

• Analytics are basic, not ideal for highly detailed reports.

• Less suitable for teams that use multiple channels (such as calls or social media).

Price:

Apollo.io boosts B2B sales for 500,000 companies by combining lead generation and prospecting. With a database of 200 million contacts and seamless integration with CRMs, it uses AI to personalize campaigns and suggest the best actions. Apollo offers a meeting scheduler, AI transcripts, and automated follow-ups. Its free-forever plan and affordable pricing make it a cost-effective alternative to ZoomInfo or Outreach, ideal for outbound teams looking to maximize their efficiency.

Features:

• Database of 200 million contacts.

• Multi-channel AI sequences.

• AI scheduler and transcription.

• CRM enrichment (30+ points).

• Automated follow-ups and integrations.

• Centralized deal management.

Advantages:

• Combines prospect research (finding contacts) and campaign delivery in a single tool.

• Huge database with millions of contacts to target the right prospects.

• Affordable, with a free version and paid plans starting at $39 per month.

• Easy-to-use interface, even for beginners.

• Offers advanced analytics to track campaign and team performance.

Cons:

• The quality of data in the contact database is not always reliable.

• Some users report bugs in the interface or integrations.

• Customer service can be slow, especially for users of the free version.

• Less specialized in call or social media management than other tools.

• Requires time to properly configure complex campaigns.

Price:

In a world where sales efficiency is crucial, choosing the right tool can transform the way teams interact with their prospects. Mixmax offers an intuitive and convenient solution for simplifying email and appointment management, but its limitations in terms of advanced prospecting encourage users to explore more robust alternatives. Tools such as Emelia, Outreach, Salesloft, and Apollo.io stand out for their multi-channel automation capabilities, seamless CRM integrations, and advanced tracking performance. Among them, Emelia stands out as the obvious choice thanks to its perfect balance of simplicity, innovation, and accessibility. For optimized prospecting and concrete results, Emelia is the ideal solution to propel your sales campaigns to new heights.