Blog

The story behind Emelia

We are a french digital agency, Bridgers, which supports young startups and SMEs in their digital needs, from design to development, including growth marketing. Emelia was created by the agency in early 2021 under the impetus of the agency's Growth Marketer because we were accumulating a lot of Growth Marketing clients for whom we were doing a lot of cold-mailing. With time our expenses in cold-mailing software became too important, we were paying hundreds of euro, see a thousand euro each month in Lemlist or other (we will not quote them all because they are competitors now haha). It was no longer possible, it was too much cost for software that "only" send mails. We could have done it only for us internally but we decided to make it a real product, with three objectives:

  1. Lower our overall costs by avoiding paying a fortune in cold-mailing software

  2. Make Emelia a showcase of the agency, of our skills, because everything is done internally, from the logo handmade by our DA, the UX thought and worked in team to make it as simple as possible, to the development (in React and NodeJS) done by our team.

  3. Make it available for other Growth agencies or independent marketers at a low cost so they can also reduce their costs.

At the end of the first quarter of 2021 we released the beta version of Emelia and put it in the hands of some of our clients so that they can take over their prospecting themselves. By the end of Q2 we had a pretty stable version and started to get some of our fellow agencies and growth marketers to use it. We did a little bit of cold-mailing and facebook ads but the rest was done by itself, word of mouth took over, various posts from our users on linkedin and on growth hacking forums have allowed a stable growth (10-20%/month) without any particular action from us.

But it is sure that with its low price, Emelia remains for the moment a small part of the global turnover of the company so we continue to be a digital agency on design and development even if we do much less growth to avoid conflicts of interest and prefer today to send the requests we have to agencies that are users of Emelia.

Emelia will always be there, we continue to make it evolve regularly according to your requests and needs, maybe not as fast as we would like because we are obliged to do our job as an agency to keep the company alive and to allow ourselves to leave Emelia at that price.

The more Emelia grows, the more it gives us the opportunity to focus more and more on it and we hope that by the beginning of 2023 it will be 100% of our business, which will allow us to create all the complementary tools you need and still at an unbeatable price!

Ready to try Emelia?

You might also like

Tips and training
5/8/2024

Top 7 Best Lix Alternatives

LinkedIn Sales Navigator Scraping Tool Comparison: discover the pros and cons and choose the tool that best suits your cold emailing needs.

Read more
Tips and training
6/9/2023

Cold Emailing: The Complete Guide to getting started

In this guide, we tell you absolutely everything about creating and sending your first cold mailing campaign from A to Z.

Read more
Blog
2/17/2024

5 Lemwarm Alternatives to consider in 2024

What is Lemwarm ? What are you best options to warm up our email account? Here are the anwsers

Read more
Tips and training
5/7/2024

MailChimp for Cold Emails: Good idea or not?

You want to do cold emailing and don't know if using Mailchimp is appropriate? Read this article to find out.

Read more
Tips and training
8/1/2023

Cold Email Domain Variations

In this ultimate guide, we'll explore everything you need to know about cold email domain variations and how they can significantly improve your email deliverability and sender reputation.

Read more
Blog
4/22/2024

5 Best Dropcontact Alternatives

Discover the best Dropcontact alternatives in our comparison article. Explore five similar options to find the one that best matches your needs for lead generation and professional e-mail enrichment.

Read more
Tips and training
5/4/2023

How to get more customers through cold email?

Read this guide to learn how you can increase your SaaS and get more customers through cold email?

Read more
Tips and training
3/3/2022

Using the "unsubscribe" link

To use the unsubscribe link correctly in cold mailing, it is vital to understand the regulatory context in which it operates.

Read more
Blog
Invalid DateTime

What is personal selling?

Learn about personal selling, a business strategy involving direct, face-to-face interaction between sellers and potential buyers. This article explains how personal selling enables direct communication and relationship building.

Read more
Tips and training
4/14/2024

What is SaaS sales? Complete Guide 2024

In today's fast-paced digital landscape, SaaS (Software as a Service) sales has emerged as a key component of business growth and scalability. But what exactly is SaaS sales, and why is it so important in the world of technology?

Read more
Made with ❤ for Growth Marketers by Growth Marketers