The digital prospecting landscape has evolved faster than a teenager's TikTok feed. The game of B2B prospecting has changed dramatically in recent years. The days of generic cold outreach and wishful thinking are over. In 2025, successful prospecting requires precision, personalization, and a multi-channel approach.
But here's the million-dollar question: which tool actually delivers results without emptying your wallet faster than a Las Vegas casino?
Comparison of LinkedIn automation tools: Zopto, Waalaxy, and Emelia
Zopto, Waalaxy, and Emelia are platforms designed to automate interactions on LinkedIn, such as sending connection requests and messages and managing prospecting campaigns, while facilitating B2B lead generation. These tools are primarily aimed at sales and marketing teams looking to scale their prospecting efforts. The similarities and differences are analyzed to help you choose the most suitable tool for your needs and budget.
Zopto

Zopto is a LinkedIn automation tool based on message scheduling and CRM integration, allowing you to optimize prospecting and expand your professional network. However, its high price, starting at $197/month, can be a barrier for small businesses. Although effective for sales and marketing teams, its interface is often considered unintuitive, and customer support receives negative reviews. Compared to more affordable alternatives, Zopto may seem less attractive for limited budgets.
Key features
Advanced lead filtering, data cleaning, LinkedIn profile viewing, CSV and CRM file import, cloud accessibility, and integration with platforms such as Salesforce and HubSpot
Multi-channel campaigns, allowing up to 5,000 emails to be sent per month
Built-in security measures, such as daily limits on the number of connection requests and messages sent.

Pros
Cloud-based software, safe to use on LinkedIn without risk of detection
CONSTANT addition of new features suggested by users
Excellent customer service
Cons
Starting at: $197.00/month
– ouch!
Can't be used without LinkedIn Sales Navigator
It's quite expensive
Pricing

Waalaxy

Waalaxy offers a comprehensive suite of LinkedIn automation tools, including sending connection requests, scraping, and cold emailing, with plans starting at $112/month (Advanced) and $160/month (Business). However, users report bugs, such as ineffective scraping and crashes, and a complex interface. Additional costs for email credits increase its price. Although Waalaxy offers a free trial, its technical issues and poor customer service make it less competitive compared to more seamless solutions.
Key features
Send 500 to 700 invitations per week on LinkedIn without any risk to your LinkedIn account
Google Chrome extension to extract simple searches on LinkedIn or advanced searches on LinkedIn Sales Navigator
Cold email campaigns from its platform
Email search feature

Pros
7-day trial period with no registration or credit card required... We have a free version
Multi-channel prospecting capabilities
The campaign feature allows you to create sequences of actions similar to transactional emails, while adding “If my prospect... then” conditions.
Cons:
Since 2023, Waalaxy has significantly increased its prices
Current plans range from $99 to $490 per month
Browser dependency issue: Waalaxy is a Chrome browser app, which is a major red flag. LinkedIn knows you're using these tools and can block your account at any time
Pricing:

Emelia

Emelia positions itself as an exceptional LinkedIn automation solution, combining efficiency and accessibility with plans starting at €37/month, including unlimited scraping and 500 email credits. Its intuitive interface allows setup in just 3 minutes, and its advanced features, such as cold emailing with A/B Testing and Warm-Up, optimize B2B campaigns

With responsive customer support and transparent pricing, Emelia is ideal for businesses looking to maximize their prospecting without exorbitant costs. Trusted by over 1,000 companies, it is a superior alternative to Zopto and Waalaxy.
Key features:
Cold emailing, multi-channel campaigns, Email Warm-up, Email Finder, LinkedIn Sales Navigator Scraping, Phone finder
Access the world's most reliable and up-to-date B2B data source: LinkedIn Sales Navigator, and scrape unlimited data.
Follow this short video and scrape!
Connect your favorite tools such as Make, Zapier, Pipedrive, or HubSpot for unlimited possibilities
Multi sender: connect as many email accounts as you want!
Automatic bounce reducer: unique in-house developed email search and verification feature
Pricing:

Feature comparison: what you actually get
LinkedIn automation capabilities:
All three platforms offer robust LinkedIn automation, but there are crucial differences:
Zopto: premium features with up to 5,000 email contacts per month
Waalaxy: 500 to 700 invitations per week on LinkedIn
Emelia: UNLIMITED LinkedIn scraping!💯
Email prospecting:
This is where things get interesting. While Zopto focuses primarily on LinkedIn with email as a secondary channel and Waalaxy tries to do everything (which often results in a situation where it's good at everything but master of nothing), Emelia excels in both areas with the same level of expertise.
Security and compliance:
This point is crucial, because getting banned from LinkedIn is like burning your bridges in the professional world: it's very difficult to go back.
Zopto: built-in security measures such as daily limits
Waalaxy: LinkedIn knows you're using these tools and can block your account at any time
Emelia: cloud-based with intelligent automation that mimics human behavior
User experience: when simplicity meets power
Ease of use: the learning curve that matters
One of Emelia's standout qualities is its intuitive interface. While competitors such as Waalaxy overwhelm users with complex navigation and excessive options, Emelia prioritizes simplicity without sacrificing functionality.
Think of it this way:
Zopto: like flying a jet – powerful, but requires extensive training
Waalaxy: like driving a car with too many buttons – you'll figure it out eventually, but it's unnecessarily complicated
Emelia: like driving a Tesla 🚀– intuitive, powerful, and just works
Customer service: when things go wrong (and they will go wrong)
This is where things really get tough. When your campaign isn't working at 2 a.m. and you have an important presentation the next day, who's going to save the day?
Zopto: The support staff is friendly, responsive, and quick to resolve issues.
Waalaxy: Many users say they are disappointed with the quality of Waalaxy's customer service. Response times are often long and the solutions offered do not adequately address the issues encountered. For a high-end tool, this level of support falls well short of expectations.
Emelia: Emelia has built a reputation for excellence in customer service
The team is very responsive and support is often provided directly by the founders. This level of support ensures that all issues are resolved quickly.🎯
Real-world performance: what users say
Zopto user reviews
"I've used several tools similar to Zopto, but none of them come close to this one in terms of user experience and support. If you're looking for a LinkedIn automation tool to generate new leads, look no further."
However, the most common complaint is that it is expensive
Waalaxy user reviews
Reviews of Waalaxy are more mixed. While users appreciate the free version, many are frustrated by recent price increases and technical issues. Although Waalaxy offers email address search features, the accuracy and reliability of this feature leave much to be desired. The platform's “AI Prospect Finder” often fails to provide usable email addresses.
Emelia user reviews
Our favorite tool of all is Emelia.io, which offers unique tools and no-frills options while remaining affordable for everyone.
The verdict: which tool should you choose?
After reviewing the features, pricing, and user reviews in detail, here's the unvarnished truth:
Choose Zopto if:
Money is no object (seriously, you need deep pockets)
You need enterprise-level features and support
You already pay for LinkedIn Sales Navigator anyway
Choose Waalaxy if:
You want to try out the service with their free offer
You need basic LinkedIn automation at a low price
You're not afraid of encountering potential technical issues
Choose Emelia if:
You want value for money
You need reliable and comprehensive B2B prospecting
You value simplicity without sacrificing power
You want a growing platform that really listens to its users
Conclusion: Emelia is the smartest choice
I'm not going to lie to you. In the world of LinkedIn automation tools, you have three clear choices:
Pay top dollar for Zopto's extensive features (ideal if you're a Fortune 500 company)
Face increasing costs and complexity with Waalaxy (perfect if you like complications)
Get exceptional value for money and performance with Emelia (ideal for smart companies that want results) Emelia is the leading multichannel platform. Accessible and designed to democratize prospecting,
Emelia is very easy to use and offers unbeatable value for money. While other solutions are too expensive, limit users to a single mailbox, and neglect essential features such as multi-sender sending, which is essential for campaign deliverability, Emelia.io is the only honest and transparent solution.
Getting started: your next steps
Ready to boost your LinkedIn prospecting without breaking the bank? Here's what I recommend:
Start by trying Emelia for free – no credit card, no commitment
Set up your first campaign using their intuitive interface
Connect your existing CRM with their seamless integrations
Watch your lead generation take off while your competitors struggle with complex dashboards
The choice is yours, but remember: in business, it's not always about having the most expensive tools. It's about having the right tools that deliver results efficiently and cost-effectively.
Frequently asked questions
Q: Is LinkedIn automation safe in 2025?
A: Yes, when done correctly with the right tools. Built-in security measures, such as daily limits on the number of connection requests and messages sent,
are essential. Emelia uses cloud-based technology that mimics human behavior, significantly reducing the risk of detection.
Q: Can I use these tools without LinkedIn Sales Navigator?
A: While some features work with the basic version of LinkedIn, tools such as Zopto cannot be used without LinkedIn Sales Navigator.
Emelia works with both standard LinkedIn and Sales Navigator, giving you more flexibility.
Q: What is the return on investment for LinkedIn automation tools?
A: LinkedIn automation tools can increase your lead generation by up to 60%,
and often pay for themselves within the first month when used correctly.
Q: Which tool is best suited for small businesses?
A: Emelia offers the best value for small businesses thanks to its affordable pricing, comprehensive features, and no hidden costs. Unlike its competitors who charge extra for essential features, Emelia offers transparent, all-inclusive pricing.
Q: How long does it take to see results?
A: Most users see an increase in response rates within the first week of using appropriate LinkedIn automation. However, setting up a sustainable lead generation system typically requires 2-4 weeks of optimization and testing.