Lemlist VS Instantly

Launched in late 2017 by Guillaume Moubeche and his 2 associates, Lemlist democratized cold emailing in France. It is the leader in France with a large part of its clientele in the US. Lemlist is a tool for cold mailing and sales automation.

The feature that generated a lot of buzz was the addition of dynamic images in the email, which allowed, at the time, to stand out. The features highlighted by Lemlist are personalization via variables, cross-channel (emails, calls, LinkedIn), agency mode, integrations...

At Emelia, we were users of Lemlist. We did cold emailing for our clients, but it was way too expensive and lacked some features that, for us, were essential.

Instantly is a groundbreaking company based in Wyoming (USA) that was established in 2020. Having recognized the importance of connecting multiple mailboxes to expand its reach and accelerate the growth of its processes, Instantly provides solutions tailored for this need. Their pricing is attractive, especially by offering the ability to connect an unlimited number of mailboxes starting from their basic plan at $37.

However, they impose restrictions regarding the number of contacts and the number of emails that can be sent each month. Thus, 1,000 leads and 5,000 emails per month represent what one can achieve with one or two mailboxes in real-life conditions. Despite these limitations, Instantly meets the needs of businesses seeking to optimize their management of electronic mailboxes by offering flexible and economical solutions.

In summary, Instantly is a promising company that, although still young, has successfully identified a significant need for businesses in the area of electronic mailbox management.