Instantly pricing plans 2026: separate products, separate bills
Sending is the only price most people quote, and it comes in three steps: $47, $97 or $358 a month ($37.60, $77.60 or $286.30 billed yearly), in US dollars, for unlimited mailboxes. The lead database, enrichment and AI agents need a credits plan on top, and the CRM, placement tests and done-for-you mailboxes are further subscriptions.
Each is billed, renewed and cancelled on its own tab (Outreach, Credits, CRM and Inbox Placement), and Instantly’s help center adds that each workspace needs its own subscriptions: an agency with one workspace per client pays once per client.
Instantly bills in US dollars only, excluding tax; its terms say all payments are made in dollars, and no euro price list exists. The help center describes card payment through Stripe or Link, while the terms (section 5.2) also mention direct debit. You can add a VAT number to invoices.
Entry price of each subscription
- Outreach (sending)
- $47 to $358/month, then Enterprise on quote
- Credits (data, enrichment, AI agents)
- $9 to $1,700/month, then Enterprise on quote
- Bundles (Outreach + Credits)
- $94, $194 or $555/month
- CRM
- $47 or $97/month
- Inbox Placement (tests)
- $47 or $97/month
- Done-for-you mailboxes
- $4 to $10 per mailbox/month, domains $15/year
- VIP (managed service)
- On quote (from $2,000/month according to Instantly’s referral page)
Instantly AI promo codes and vouchers: the only public discount is annual billing
- No public promo code. Instantly publishes none. A code worth 20% off Hypergrowth for 3 months sits in the HTML of a few Instantly pages, inside a block the site does not display: Instantly does not advertise it, so we do not treat it as an offer.
- Where a code would go. The coupon field only appears at your first checkout, when no card is saved; after that, a code goes through support.
- Paying yearly is the discount Instantly does publish: 20% on sending plans, 10% on bundles.
- Referral and affiliate programmes pay the referrer, not you: 15% of a referred customer’s payments for 12 months for customers, a recurring commission for affiliates (20–35% at the top of the affiliate page, up to 40% in its FAQ).
- Lifetime deal. Instantly launched with AppSumo, by its own account; the lifetime deal listed there is sold out.
14-day trial, then no refunds: Instantly billing and cancellation terms
14 days free, then the account is deleted
14 days without a card, from signup: 2 mailboxes with warm-up, 250 contacts, 1,000 emails, 100 credits and 2 placement tests. The API is not available during the trial. When it ends, campaigns and warm-up stop, an account that has not subscribed is deleted, and data cannot be exported without subscribing.
Cancelling
You cancel in the settings, one tab at a time (Outreach, Credits, CRM and Inbox Placement); done-for-you mailboxes separately, add-ons through the chat before the renewal date. Outreach and Credits run to the end of the period; CRM and Inbox Placement end immediately, even mid-period, as long as another subscription stays active (otherwise they run to the end of the period). There is no pause. Instantly’s terms also mention 30 days’ written notice (section 8.1), while the same section and the help center let you cancel in the settings; that section adds that an email to support does not count as cancelling.
Refunds
Instantly’s terms of service declare every fee non-refundable (section 5.3) and allow no proration of a month or year already started (section 5.1(b)); that covers credits, add-ons, done-for-you mailboxes and the VIP service as well. Moving down a sending, CRM or Inbox Placement plan takes effect at once and the unused time becomes credit on later invoices; a lower credits plan starts at the next period. After cancelling, the same monthly plan cannot be bought again for 21 days.
Plans renew automatically at the price in force, which can rise at renewal. The terms are governed by Wyoming law, with mandatory arbitration and a waiver of class actions.
Outreach plans: Growth, Hypergrowth, Light Speed and Enterprise
Unlimited mailboxes and warm-up on every plan. The price depends on two caps, emails sent per month and contacts loaded in total, and on a few features held back from Growth. Paying a year upfront saves 20%.
Growth
$47/month
$37.60/month billed yearly ($451.20)
- 5,000 emails a month
- 1,000 contacts loaded
- API included
- No team members, Unibox read-only, no webhooks
Hypergrowth
$97/month
$77.60/month billed yearly ($931.20)
- 125,000 emails a month (see below)
- 25,000 contacts loaded
- Team members, Unibox replies, webhooks
- White label, sub-sequences, AI deliverability agent
Light Speed
$358/month
$286.30/month billed yearly ($3,435.60)
- 500,000 emails a month
- 100,000 contacts loaded
- Dedicated servers and IPs (SISR)
- Lead priority control
Enterprise
On quote
Contact sales
- 500,000+ emails a month
- 100,000+ contacts
- Private deliverability network
- Dedicated account manager, shared Slack channel
Two inconsistencies. On the pricing page itself, Hypergrowth sends 125,000 emails a month (100,000 on the yearly price card and in the comparison table of the same page). And that page’s comparison table does not tick advanced warm-up, the global block list, A/Z tests or the API for Growth, while the help center and Instantly’s pricing file include them (webhooks excepted).
Emails per month or uploaded contacts: which cap moves you up a plan
There is nothing between Growth at $47 and Hypergrowth at $97, so the question is what forces the jump. Two caps and three missing features:
What happens when you go over is not settled either: Instantly’s pricing file says you move up a plan rather than pay overage, while its terms of service (section 5.2) allow overage to be billed afterwards. On Hypergrowth and Light Speed, an Outreach add-on adds 25,000 contacts, 125,000 emails and 500 SMTP mailboxes for $87 a month.
- Sending more than 5,000 emails in a month. At Instantly’s recommended 30 emails per mailbox per day, over 22 working days, that is 7 mailboxes at full pace.
- Loading more than 1,000 contacts. This cap does not reset each month: it counts every contact in your campaigns, active, paused, draft or finished, duplicates included. Deleting leads is the only way to free space, and it does not give back credits spent on them. A team that uploads 1,000 new contacts in its first month has used Growth up.
- Inviting a teammate. Team members start on Hypergrowth (or come with a CRM subscription, which has unlimited seats).
- Replying from the Unibox. On Growth the unified inbox is read-only.
- Webhooks, sub-sequences and white label, all from Hypergrowth.
Instantly credits: 11 tiers from $9 to $1,700, and what one credit buys
SuperSearch (Instantly’s lead database, "450M+" contacts according to the pricing page, "610M+" according to the help center), enrichment, verification, the AI agents and website visitor identification all spend credits from a separate plan. Without an Outreach plan, a credits plan only lets you put 250 leads in campaigns.
Paying yearly gives all the year’s credits at once, at "10% off" according to the help center; the pricing page shows $37.60 a month for the Growth credits, which is 20% off (it showed $42.30 until early 2026). Monthly credits expire 2 months after purchase, yearly ones after 12; Instantly’s terms speak of credits that "may be rolled over twice". Moving up a credits tier costs the full price at once, without proration; unused credits are kept. From the Hyper tiers, a 50,000-credit add-on costs $425 a month.
Credits plans, billed monthly
- Nano
- $9/month · 150 credits a month
- Growth
- $47/month · 1,500 credits a month
- Growth 2
- $77/month · 2,000 credits a month
- Supersonic
- $97/month · 5,000 credits a month
- Supersonic 2
- $147/month · 7,500 credits a month
- Hyper 1
- $197/month · 10,000 credits a month
- Hyper 2
- $300/month · 20,000 credits a month
- Hyper 3
- $500/month · 45,000 credits a month
- Hyper 4
- $997/month · 100,000 credits a month
- Hyper 5
- $1,400/month · 150,000 credits a month
- Hyper 6
- $1,700/month · 200,000 credits a month
What one credit buys
Nothing is charged when no email is found.
A waterfall of 5+ providers; Instantly gives "~1.5" credits as the average.
Instantly also accepts your own OpenAI, Anthropic, Google or DeepSeek key; that provider then bills the requests.
Charged per reply drafted, even if it is not sent; autopilot from Hypergrowth.
US traffic only. Instantly’s llms.txt file says 1.
Instantly publishes no credit price for phone numbers.
Do Instantly bundles save money?
Between May 30, 2026 and June 21, 2026, the pricing page started to open on three bundles of sending and credits, "Save 10%" when paid yearly. On Instantly’s own prices, they save nothing: billed monthly, each costs exactly its two plans added up; billed yearly, it costs more than the same two plans bought separately, because sending alone gets 20% off.
Billed monthly
Starter: Growth + 1,500 credits
Scale: Hypergrowth + 5,000 credits
Agency: Light Speed + 10,000 credits
On yearly billing, per month
Starter
Scale
Agency
Separate yearly prices as shown on the pricing page. The bundle cards also list AI agents, which the help center bills in credits. With the help center’s 10% on Growth credits ($42.30), separate plans still cost less than Starter. One more oddity: the Scale card lists its parts as "Hypergrowth Plan $358/mo" and "Supersonic Credits $197/mo", prices that match neither plan elsewhere on the page.
Instantly.ai pricing 2025 → 2026: a price rise, bundles and a CRM tab removed
What changed on instantly.ai/pricing over the past year, from Wayback Machine captures:
- Growth went from $37 to $47 a month (+27%), and from $30 to $37.60 billed yearly, between December 10, 2025 and January 18, 2026. Hypergrowth and Light Speed kept their prices.
- The CRM tab left the pricing page between January 18, 2026 and April 3, 2026, along with 5 language versions (French, German, Spanish, Portuguese, Japanese) that were in English and in dollars anyway. The CRM is still sold, at $47 and $97.
- Growth credits billed yearly dropped from $42.30 to $37.60 a month on the page in the same window, while the help center still says 10% off.
- Bundles appeared between May 30, 2026 and June 21, 2026.
- Hypergrowth’s monthly card went from 100,000 to 125,000 emails between July 9, 2026 and August 4, 2026; the yearly card still says 100,000.
Your Instantly bill at 3, 10, 50, 100, 200 and 500 mailboxes, against Emelia
Sending only: we count 30 emails per mailbox per day over 22 working days, and Hypergrowth at 125,000 emails, the higher of Instantly’s two figures. Billed monthly, Instantly costs less at 100 mailboxes, Emelia at 3, 200 and 500, and both cost the same at 10 and 50. Billed yearly, Instantly costs less at 10, 50 and 100, Emelia at 3, 200 and 500. Every amount below is in US dollars, the one currency Instantly bills in; Emelia’s plans cost the same figure in euros, so the marked winner of each row holds for a dollar payer, nothing converted.
Billed monthly
3 mailboxes (≈ 1,980 emails)
10 mailboxes (≈ 6,600 emails)
50 mailboxes (≈ 33,000 emails)
100 mailboxes (≈ 66,000 emails)
200 mailboxes (≈ 132,000 emails)
500 mailboxes (≈ 330,000 emails)
Billed annually, monthly equivalent
3 mailboxes
10 mailboxes
50 mailboxes
100 mailboxes
200 mailboxes
500 mailboxes
Finding and checking emails, billed monthly
1,000 emails found a month
5,000 emails found a month
Verify 10,000 imported addresses a month
Features, not in any total
LinkedIn accounts
Contacts
Done-for-you mailboxes and domains
Dedicated sending servers
White label for agencies
Emails found: Instantly charges 1 or 2 credits per email; we count the 1.5 average it states. Emelia: 1 credit per email found and verified; the credits included in a plan are given once, at signup, so only packs are counted. Verifying costs 0.25 credit per address on both. Instantly’s credits also open its SuperSearch database to build lists; Emelia’s find the email of a lead you already have (from LinkedIn, Sales Navigator or a file). Tax is not included; prices as of October 6, 2026.
Instantly cost calculator: mailboxes and monthly emails
Set your mailboxes and the emails each sends a day: the calculator estimates your monthly volume over 22 working days, picks the Instantly sending plan that covers it and the Emelia plan that covers your mailboxes. Instantly’s help center recommends 30 emails per mailbox per day. Add LinkedIn accounts and Instantly has nothing to price.
Hypergrowth · 125,000 emailsGrowInstantly bills in US dollars only: its price is shown in dollars, without conversion, so no difference is calculated.
How each tool charges
Instantly bills sending by emails per month: Growth $47 for 5,000, Hypergrowth $97 for 125,000, Light Speed $358 for 500,000, then Enterprise on quote. Mailboxes do not change the price. US dollars only.
Emelia charges by plan, not per user: Start €37 (3 mailboxes, 1 LinkedIn), Grow €97 (50 mailboxes, 3 LinkedIn), Scale €297 (unlimited mailboxes, 10 LinkedIn), then €29 per extra LinkedIn account.
Sending plans only: credits, CRM, placement tests and done-for-you mailboxes are extra. Contact caps are not simulated (1,000 on Growth, 25,000 on Hypergrowth), nor Growth’s missing features. Hypergrowth is counted at 125,000 emails; its yearly card says 100,000. Above 500,000 emails, Instantly quotes Enterprise.
AppSumo, seats, agencies and overage: Instantly pricing questions
Not any more. Instantly says it launched with AppSumo; the lifetime deal listed there is sold out, and Instantly now sells monthly and yearly plans only.
Per email: mailboxes are unlimited and the plan sets emails per month and contacts loaded. Seats are not billed, but team members need Hypergrowth or above, or a CRM subscription.
One set of subscriptions per workspace, and a mailbox can only belong to one workspace. White label (a client portal on your own subdomain) comes with Hypergrowth and above, one portal per workspace; Hyper Credits can be shared across a group of workspaces.
Instantly’s pricing file says you move up a plan rather than pay overage; its terms of service also allow overage to be billed afterwards. Either way, plan for the next tier before you reach the cap.
No. Instantly bills in US dollars only; there is no euro price list, and the help center describes card payment only (its terms also mention direct debit). Emelia shows the same figure in euros and in dollars.
Emelia is an Instantly competitor. We have tried to stay fair: every figure about Instantly comes from its own website or public review sites.
