The closest swap: Smartlead, also priced by sending volume
Smartlead works like Instantly: warm-up included, a price set by emails sent, US dollars, no native LinkedIn, and mailboxes sold as unlimited. That "unlimited" comes with a footnote: Smartlead’s fair use policy still names caps of 100, 300 and 800 mailboxes, tied to older plan names. Its entry plan gives more volume for less: Base sends 6,000 emails a month and stores 2,000 contacts for $39, against 5,000 emails and 1,000 contacts for $47 on Instantly Growth. Base has no API or webhooks; Pro, at $94, sends 90,000 emails and stores 30,000 contacts, and contacts are unlimited from Unlimited Smart.
For agencies, Smartlead sells client workspaces under white label at $29 each a month from Pro, where Instantly asks for one set of subscriptions per workspace. Its FAQ and its comparison with lemlist promise one client free on Pro, whereas its pricing page puts a price on every workspace. A banner on smartlead.ai, seen since September 21, 2026, offers 50% off the first month; it may not last. Refunds depend on which Smartlead page you read: the help center returns the full amount within 7 days of a new subscription (3 after a renewal, if the account went unused), the terms call every fee non-refundable, and SmartProspect, servers, mailboxes, domains, tests, verification and calls are excluded either way.
Plan by plan and volume by volume, the two are compared in Smartlead vs Instantly.
If you also prospect on LinkedIn: Emelia, lemlist, Reply.io, La Growth Machine
Instantly has no LinkedIn steps in its sequences; its own blog describes it as "Email + CRM + Calling/SMS", and the request for a LinkedIn integration on its feature board is still open. Four tools put LinkedIn and email in the same sequence, billed per plan, per user or per identity:
You can also keep Instantly and add a LinkedIn tool: Instantly’s automations push leads to Aimfox, Expandi, HeyReach, Valley and La Growth Machine, and HeyReach names Instantly among its email partners. HeyReach’s Growth plan costs $79 per LinkedIn account a month, $59 from 10 accounts, on top of your Instantly plans, with a second inbox for LinkedIn replies.
- Emelia bills per plan: 3 mailboxes and 1 LinkedIn account for €37 a month, 50 and 3 for €97, unlimited mailboxes and 10 accounts for €297, then €29 per extra account. Teams with dozens of mailboxes keep them.
- lemlist puts LinkedIn on its Multichannel plan, €109 per user a month, with 5 sending mailboxes per user; its Email plan, billed by volume like Instantly, has no LinkedIn.
- Reply.io adds LinkedIn on its Multichannel plan, $99 per user a month with 1 LinkedIn account; more accounts cost extra.
- La Growth Machine bills per identity (one sender with their LinkedIn account and addresses), from €60 a month, with 1 email address per identity on Basic and up to 10 on Ultimate.
Data and sending on one bill: Apollo.io
Instantly is a sender that sells its data as a separate credits plan. Apollo.io is built the other way round: a database of 240M contacts according to its site, with sending added, a free plan, and paid plans billed per licence (Basic $65, Professional $99 a month), with 2,500 or 4,000 credits per licence a month; a verified email costs 1 credit. Basic allows 1 mailbox per licence and 250 emails a day; LinkedIn stays a manual task.
It suits a team that spends more time building lists than sending at volume; for many mailboxes, Instantly’s volume pricing is the better fit. The two are compared in Instantly vs Apollo.
Instantly alternatives compared on four points: billing unit, LinkedIn, main limit, free trial
For reference, Instantly bills by emails sent and contacts loaded (1,000 on Growth, 25,000 on Hypergrowth, never reset), has no LinkedIn steps, and offers a 14-day trial without a card.
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Emelia
Best for: Email and LinkedIn on one planBilling: per plan, by mailboxes and LinkedIn accounts. LinkedIn: 1 / 3 / 10 accounts included. Limit: mailboxes (3 / 50 / unlimited); contacts are unlimited. Trial: 7 days, no card. Same figure in euros and dollars.
from €37/monthEmelia pricing - 2
Smartlead
Best for: The same volume modelBilling: by emails sent, US dollars. LinkedIn: through other tools. Limit: emails sent, and contacts stored on Base (2,000) and Pro (30,000). Trial: 14 days, no card, 2,500 emails.
from $39/monthSmartlead vs Instantly - 3
Apollo.io
Best for: A database firstBilling: per licence, every licence on the same plan, US dollars. LinkedIn: manual tasks only. Limit: 1 mailbox per licence and 250 emails a day on Free and Basic; unlimited Google and Microsoft mailboxes on Professional. Trial: a permanent free plan, and a 14-day trial of Basic or Professional.
free plan, then from $65/month per licenceInstantly vs Apollo - 4
Reply.io
Best for: Per-user plans with LinkedInBilling: per user and by active contacts a month, US dollars; users become unlimited from 10,000 active contacts. LinkedIn: included in Multichannel, $69 a month per account on Email Volume. Limit: active contacts per month on Email Volume (unlimited on Multichannel). Trial: 14 days, no card; LinkedIn not included but can be bought during it.
from $59/month per userInstantly vs Reply.io - 5
lemlist
Best for: Email by volume, LinkedIn per userBilling: per team by volume (Email) or per user (Multichannel), same figure in euros and dollars. LinkedIn: Multichannel only. Limit: emails per month on Email (50,000 at entry level). Trial: 14 days, no card.
from €69/monthlemlist vs Instantly - 6
La Growth Machine
Best for: LinkedIn-led sequences per senderBilling: per identity, with different euro and dollar prices. LinkedIn: every plan. Limit: email addresses per identity (1 on Basic, 10 on Ultimate). Trial: 14 days, no card, 1 identity.
from €60/month per identityLa Growth Machine
What cancelling Instantly costs you: its domains, your unexported data, the paid months
- Export before the plan ends. Instantly’s help center says an expired account cannot export its data without subscribing again.
- Done-for-you domains stay with Instantly. For Google and pre-warmed accounts, it keeps ownership and admin access of the domains, and those mailboxes only work inside Instantly: plan new domains and mailboxes, warmed up, before you move. Cancelling them is immediate; their Unibox history is erased after 24 hours.
- Cancel each subscription separately, in the settings, tab by tab (Outreach, Credits, CRM and Inbox Placement), and the add-ons through the chat before the renewal date. Outreach and Credits stay active until the paid period is over, whereas CRM and Inbox Placement stop the moment you cancel, mid-period included, provided another subscription is still running; if none is, they too last until the period ends.
- No refund for the time left. Under Instantly’s terms, nothing already paid comes back (section 5.3) and a month or year that has started is not prorated (section 5.1(b)), whether the money went on credits, add-ons, done-for-you mailboxes or the VIP service.
Free plans, three mailboxes, euros: choosing an Instantly alternative
For a few emails from a database, possibly; for sending at volume from many mailboxes, no. Apollo’s Free plan gives 75 credits a month, 1 mailbox and 250 emails a day. The detail is in Instantly vs Apollo.
For the same need, three mailboxes sending cold email: Emelia Start costs €37 a month and adds 1 LinkedIn account; Smartlead Base $39; Instantly Growth $47. Instantly charges in dollars alone, whereas Emelia’s price is the same number in euros.
Emelia and lemlist show the same figure in euros and in dollars; La Growth Machine has separate euro and dollar prices. Instantly, Smartlead and Reply.io bill in US dollars only.
Emelia Scale: unlimited mailboxes (fair use up to 1,000) and 10 LinkedIn accounts for €297 a month.
Emelia is an Instantly competitor. We have tried to stay fair: every figure about Instantly comes from its own website or public review sites.