Expandi.io in brief: a Dutch cloud tool for agencies, sales teams and recruiters
What is Expandi? A web app that automates LinkedIn prospecting on its own servers: there is nothing to install and no Chrome extension. Each LinkedIn account gets a dedicated IP address in the country you pick, and campaigns keep running when your computer is off.
One seat, one LinkedIn account
Expandi bills per seat, and a seat connects one personal LinkedIn account (company pages cannot be connected). Teammates and clients are invited into the workspace for free, so a team of five people prospecting from two LinkedIn profiles pays for two seats.
LeadExpress B.V., Eindhoven: who publishes Expandi
Expandi, started in 2019, is published by LeadExpress B.V., based in Eindhoven (Netherlands). Its careers page describes a team of 50+ people across Eindhoven and Vilnius, and its home page counts more than 15,000 users and 2,500 agencies. The privacy notice names a second entity, ProfitSoft B.V., at the same address.
20 actions and their conditions: what Expandi automates on LinkedIn
Campaigns are built in an If/Action editor: an action, a wait, then a condition such as "if connected" or "if email opened" that sends each lead down one branch or another. Expandi lists 20 actions, 11 ready-made campaign types and 9 ways to load leads, from a LinkedIn or Sales Navigator search to event attendees, group members and a CSV file. Messages can be A/B tested.
Invitations, messages, follow-ups
Connection requests with or without a note, messages and follow-ups, with a wait and a condition between each step. The Connector and Messenger campaign types cover them.
InMail, open or paid
Free InMails to "Open" profiles, and paid InMails that use the InMail credits of the LinkedIn account, which requires Sales Navigator.
Events, groups, company pages
Invite connections to a LinkedIn event, message the members of a group you belong to, invite people to follow a company page.
Signals as a first step
A campaign can start from people who viewed your profile or visited your company page (both need LinkedIn Premium or Sales Navigator, and admin rights on the page), or who engaged with a post.
Mobile Connector
Invitations sent through LinkedIn's mobile interface: 50 to 100 more a week, without a note, with two-factor authentication switched on.
Engagement before the message
Skill endorsements, profile and page follows, post likes: actions that put your name in front of a lead before any invitation or message.
Where email fits in an Expandi sequence, and where it stops
Expandi can send emails, but as a step inside a LinkedIn sequence, not as a cold email tool in its own right.
Emelia was built the other way round: 3, 50 or unlimited mailboxes depending on the plan, warm-up included, replies in one inbox, and an email finder that only uses a credit when it finds an address. LinkedIn steps sit in the same sequences.
- It needs the address already. The email step sits behind an "If email exists" condition: the address must be public on LinkedIn or imported with your CSV. Expandi has no email finder.
- Mailboxes connected per LinkedIn account, over SMTP and IMAP. Gmail (with an app password), Outlook, Yahoo or any SMTP server, connected in the settings of each LinkedIn account. Opened, clicked and bounced emails can trigger conditions, and a reply pauses the lead when IMAP is connected.
- Replies happen elsewhere. In the Expandi inbox, emails are read-only and attachments are not shown: you answer from Gmail or Outlook.
- No mailbox warm-up and no rotation. The "warm-up" Expandi talks about concerns the LinkedIn account. How many mailboxes a seat can hold and how many emails it can send are not published.
- Volume goes through Smartlead. For cold email at scale, Expandi connects each LinkedIn account to a Smartlead account you pay for separately.
Expandi next to Emelia: more LinkedIn actions on one side, a lower bill on the other
For the same number of LinkedIn accounts with email steps, billed monthly, in dollars on both sides (Emelia charges the same figure in euros). Expandi is shown at list price before tax; the full monthly and yearly comparison is on the pricing page.
Monthly bill
1 LinkedIn account with email steps
3 LinkedIn accounts with email steps
10 LinkedIn accounts with email steps
What each does better
InMail, events, groups, signals, Mobile Connector
White label for agencies
Native CRM sync
Mailboxes and warm-up
Email finder
API
The ceilings inside Expandi: 15 live campaigns, 5,000 leads each, about 100 invitations a week
Expandi's pricing page promises "unlimited" campaigns. Its help centre sets the actual limits, and its advice on LinkedIn volume is cautious.
- Campaigns: 15 active at the same time, 500 created per account, 5,000 leads per campaign (the same through the API).
- Invitations: around 100 connection requests per LinkedIn account per week, the cap LinkedIn enforces according to Expandi's help centre. A menu on the site still says "300+"; we go by the help centre.
- Ramp-up: in "Gradual" mode, a LinkedIn account starts at 5 actions a day and adds 3 every 2 days up to 21, about 14 days in all. A brand-new LinkedIn account should first send 20 to 30 invitations by hand over 3 to 5 days.
- Daily limits: no fixed ceiling is published. Each action gets a random range you set, or a locked "Safe Preset".
- Network: a dedicated IP address per LinkedIn account, from the country you choose, provided by a data centre; your own proxy can replace it.
Expandi's HubSpot, Salesforce and Pipedrive sync, webhooks and Open API
The native CRM integrations (HubSpot, Salesforce and Pipedrive) are open to every customer, without a higher plan to unlock. Leads sync automatically on a trigger you choose (a reply's sentiment, for instance) or by hand, with their LinkedIn activity history.
- Smartlead, both ways: import Smartlead leads into an Expandi list, or push leads from a campaign step into a Smartlead campaign.
- Paid add-ons from third parties: Hyperise and Sendspark for personalised images and videos, billed by those companies on top of Expandi.
- Webhooks, Zapier, Google Sheets: outgoing webhooks on campaign events, and incoming "reversed webhooks" that another tool can call. No native Make or Slack: both go through webhooks.
- Open API: API keys are created in the account settings, and the "Expandi Open-API" is documented publicly: LinkedIn accounts, campaign contacts, LinkedIn actions (invitations, messages, InMails, visits, likes), inboxes, blacklist and subscriptions. Expandi reserves it for people who already work with APIs and publishes neither a step-by-step guide nor a rate limit.
- MCP (beta, on request): announced for September 30, 2026. Claude, ChatGPT or Cursor prepare lists, campaigns and replies in Expandi as drafts for you to approve. An active subscription is required.
Expandi's $99 seat, and the Agency deal from 10 accounts
Expandi pricing in one line: $99 per LinkedIn account a month on the Business plan, or $79 a month when you prepay the year ($948 per seat). Prices are in US dollars, before VAT, and every feature is included.
From 10 seats, Expandi points to its Agency plan, priced on request: roles and permissions, client reporting, a dedicated customer success manager and white label. The 7-day trial needs no credit card. Plan details, the seat rules that show up on the invoice and a calculator are on the Expandi pricing page.
What users rate, what rivals charge: further reading on Expandi
Expandi scores 4.4 out of 5 on Trustpilot (236 reviews) and 4.4 on Capterra (31 reviews). Reviewers praise the support and onboarding; the complaints that come back are about billing after cancellation and restricted LinkedIn accounts. The detail is in the Expandi reviews.
Looking at other tools? The Expandi alternatives sort them by price per account, cold email and white label, and two rivals have their own head-to-head: Waalaxy vs Expandi and Dripify vs Expandi.
Expandi: login, demo, AI, API and MCP
app.expandi.io/login, the "Log in" link at the top of expandi.io. The 7-day trial is opened from the same app, without a credit card.
Yes. expandi.io/demo plays a recorded walkthrough of the product, and a separate page lets you book a demo. Expandi also runs an Academy course and tutorials on its YouTube channel. The 7-day trial includes every feature and needs no credit card.
It writes messages and replies, sorts replies by sentiment (interested, maybe, not interested) and personalises invitation notes. It works in English only. Each LinkedIn account gets 15 AI credits a day for messages and 20 for replies, which do not carry over to the next day.
Both exist. API keys are created in the account settings, and the Expandi Open-API is documented publicly for people who already know how to use an API; Expandi publishes no step-by-step guide and no rate limit. Reversed webhooks, outgoing webhooks and Zapier remain for simpler set-ups.
They can prepare them. In the MCP beta, opened on request, an AI assistant drafts lead lists, campaigns and replies that you review and approve; it never launches a campaign on its own. An active Expandi subscription is required.
Emelia is an Expandi competitor. We have tried to stay fair: every figure about Expandi comes from its own website or public review sites.
